Today, we're trying something new. We send out the No Whisper Ideas newsletter every Sunday, and today, we posted it here. Maybe you'll like it. It's on Startup Misogis, a way to make a visible, memorable dent in your year. TackleboxNo Whisper IdeasThe North Fork CenturyThe RideMisogiJesse ItzlerProof That You Can Do Hard Things00:00 Intro - What This Is01: 34 A 100 Mile Bike RIde02:22 A Misogi Challenge04:16 Startup Misogis
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8:00
How to Pick Which (Of Your Many) Ideas to Pursue
Got a notebook full of startup ideas but no clue which one to build first? In this week’s pen-and-paper episode, we walk through the ERP—Early Rep Potential—Rubric, our simple scoring system that shows you which idea you can run the fastest customer “reps” on. We’ll put Erica (a Tacklebox member juggling “easily twenty ideas”) to the test, scoring her two biggest concepts live. Want to follow along? Grab an editable copy of the ERP template at gettacklebox.com when you sign up for our No Whisper Ideas weekly article here.TackleboxNo Whisper Ideas00:30 When You’ve Got Lots of Startup Ideas (Meet Erica)02:32 The Two Types of Entrepreneurs07:13 Erica’s Ideas12:40 Smooth Jazz13:05 Reps16:20 The ERP Rubric22:51 The ERP in Action
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23:45
Giving Your Startup an Identity
Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it.TackleboxHeroTimestamps00:30 Your Startup Identity01:30 How to Swim04:17 How to Learn Something New06:34 Re-learning How to Make Decisions08:45 Tacklebox - two week free trial09:15 Carl’s Idea - AI for Learning Spanish13:13 The Decision Equation14:15 Picking a Customer19:30 Identity: Your Decision Filter21:30 Four Identity Exercises24:13 The End: What Do You Want?
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25:26
Extreme Quality
We're Back! Today, we'll talk about Extreme Quality - the best way to create contrast for your startup and the antidote to the average stuff most people are pumping out. We’ll unpack the six key components of identifying a high-leverage customer moment, explore how the Car Guy built a wildly successful business by eliminating hassle, and explain how most founders are focusing on the wrong thing. Also, Gladiators and Steve Carmichael.Tacklebox (new free 2-week trial)Byldd - $10k one month MVP00:27 Anxious People04:17 Email Opportunity08:20 Extreme Quality10:00 Byldd - a development agency we trust11:10 The Quality Misunderstanding12:20 The Quality Equation14:43 Example: The Car Guy19:09 The Six Components of a Moment23:33 A Clarification, and The End
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26:12
How I'd Start a Startup in 2025
Today, we'll talk about the four steps I'd take if I needed to start a startup in 2025. We'll also talk about idiots.We begin by embracing the reality that both founders and customers are irrational. Then, we build out steps and a process to address this. We start with a life audit, increase our Luck Surface Area, tackle the unit economics of working with one customer, and build out a system for accountability. This is a fun episode - one of my favorites in a while. Tacklebox - code "MuchAdoAboutStuffing" for 20% off month oneHow to Engineer LuckA Weekly Prioritization and Audit Framework for EntrepreneursTimestamps00:30 Intro - A Listener Email02:59 A Note on Idiots06:33 Part 1: Actually Make Time For A Startup08:23 The Life Audit Exercise11:33 The Budget Audit Exercise12:23 Smooth Jazz12:54 Part 2: Plan for Luck16:38 Part 3: Focus on One Person20:16 Part 4: A System24:30 The End: Enthusiasm
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.
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