On this episode of the Skift Meetings Podcast, we delve into the transformative impact of artificial intelligence on the events industry while emphasizing the enduring importance of human connection.
This episode — recorded live at Event Tech Live London — features Colja Dams, Co-CEO of VOK DAMS, in conversation with Miguel Neves, Editor-in-Chief of Skift Meetings.
As CEO of VOK DAMS, Dams brings a unique perspective on how technology is reshaping event experiences without compromising their fundamental purpose: bringing people together meaningfully.
The conversation explores the fascinating intersection of cutting-edge AI capabilities and traditional event management principles, touching on everything from attention spans in the TikTok era to the future of mindful events.
Dams's insights, drawn from his company's extensive experience managing thousands of events annually and their recent partnership with Cvent, reveal a nuanced understanding of how AI can enhance rather than replace human expertise in the events industry.
Key Discussion Points:
Attention Spans and Event Design: The decreasing attention span of modern audiences is reshaping event formats, moving away from lengthy sessions toward impactful 20-minute presentations while still maintaining opportunities for deep-dive content through masterclasses and breakouts.
Personalization and Human Curation: While AI can help with personalization, human curation remains crucial. Some events are now offering specialized guided experiences for VIP attendees, creating "events within events" that maximize value through human expertise.
Data-Driven Decision Making: AI and automation are transforming event management by providing comprehensive data analysis capabilities, helping organizers make informed decisions from strategy to execution while learning from past events' successes and failures.
The "Burger Model" of AI Implementation: Successful AI integration requires human input at both ends of the process - initial prompting and final editing - similar to how smartphone photography still benefits from human expertise despite advanced AI capabilities.
The Future of Mindful Events: While digitization continues to advance, the future of events lies in creating meaningful personal connections. Technology should enhance rather than replace these human interactions, focusing on generating valuable in-person experiences. Dams emphasizes that while AI and automation are transforming event management, the human element remains crucial for creating meaningful experiences. The future lies in finding the right balance between technological efficiency and personal touch.
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23:50
#171 The Meetings Industry's Transformation
What happens when AI meets authenticity in the meetings world? As we unpack 2024's most significant shifts - from game-changing acquisitions to unprecedented cost pressures - the Skift Meetings editorial team reveals how these developments are catalyzing a fundamental reimagining of events for 2025.
Drawing from our comprehensive Skift Meetings Megatrends 2025 report, we explore how today's challenges are spawning tomorrow's innovations: multi-generational event design that spans Gen Z to Boomers, mental health-conscious programming that's reshaping attendee experiences, and sustainability measures that are no longer optional but business-critical. Join us as we connect the dots between 2024's lessons and the transformative solutions emerging for 2025.
Read the full Skift Meetings Megatrends feature now.
Connect with Skift Meetings
Connect with Skift Meetings
LinkedIn:Â https://linkedin.com/company/skift-meetings
X:Â https://twitter.com/SkiftMeetings
Facebook:Â https://facebook.com/skiftmeetings
Instagram:Â https://www.instagram.com/skiftmeetings/
WhatsApp:Â https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Subscribe to @SkiftMeetings and never miss an update from the meetings and events industry.
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55:39
#170 Has Wellness Reached a Tipping Point?
This episode of the Skift Meetings podcast tackles a pressing question: As much as our industry has become consumed with promoting wellness at events, are meetings actually integrating these practices? Skift Meetings editor Barbara Scofidio and executive editor Andrea Doyle are joined by Kelly Bishop, founder of Wellevate Experiences, to explore the gap between wellness ideals and real-world applications.
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Subscribe to @Skift Meetings to discover the future of meetings.
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46:33
#169 IMEX America 2024 in Review: From Baseball to Pickleball, the Industry Is All-In on Personalized Experiences
Join us for an in-depth look at IMEX America 2024, the latest edition of the largest trade show dedicated to meetings, events and incentive travel professionals. With over 15,500 attendees and 86,000 meetings, this year’s IMEX celebrated the global meetings and events sector. We discuss the buzz on the floor, the unique activations, and how Las Vegas’ iconic landscape—amid F1 construction and city-shaping events—added to the drama. Tune in to explore everything from personalized activations to wellness sessions and why baseball stadiums are emerging as the next big venue trend.
Connect with Skift Meetings
LinkedIn: https://linkedin.com/company/skift-meetings
X: https://twitter.com/SkiftMeetings
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Subscribe to @Skift Meetings to discover the future of meetings.
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39:50
#168 Health-Conscious Nonalcoholic Cocktails Offer an Alternative To Sugary Mocktails
The nonalcoholic beverage industry is undergoing a significant transformation, driven by consumer demand for healthier and more sophisticated options. Zero Proofed is one company that is promoting this movement to redefine mocktails and promote mindful drinking.Â
Challenges include the high sugar content in traditional mocktails, limited menu visibility, and higher costs of premium nonalcoholic spirits. Zero Proofed’s mission aligns with broader movements like "sober curious" and "mindful drinking," advocating for intentional and healthier drinking choices without the drawbacks of alcohol consumption.
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Subscribe to @Skift Meetings to discover the future of meetings.
The podcast for event professionals featuring the leading innovators in the industry. We cover the latest innovations in event technology, case studies of successful events, new thinking in event design, and exciting destination updates.