The Nathan Barry Show

• How To Scale From 500K To $2M (Coaching Session) | 076

  Today I’m joined by Jay Singh for a coaching session to map out how he can scale his product studio, Casper, from $500K to $2M in annual revenue—without growing a huge team or sacrificing profit margins.We dive into ideal client profiles, packaging services for predictable revenue, and how Jay can use LinkedIn to consistently generate high-quality leads while building a business he truly loves.You'll learn our approach to narrowing customer focus, building scalable agency models, and designing lead gen systems that drive serious growth without creating chaos.Timestamps:00:00 Introduction03:00 Top 3 Problems to Solve05:03 Pitfalls in Scaling from $500K to $2M07:18 Mapping Jay’s Best and Worst Clients10:44 Why Established Creators Might Be the Best Customers15:03 What Makes a Client Ideal (and What Doesn’t)20:12 The Flywheel Between Founders, Products, and Creators28:04 Solving Unpredictable Revenue33:00 How to Use LinkedIn to Attract the Right Clients35:55 What Content Positions Jay as the “Go-To” for Creators41:12 How Jay Can Build a Scalable Lead Gen System48:12 Why Long-Term Partnerships Beat One-Off Projects50:19 Recap and Jay’s Action PlanIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Jay:LinkedIn: https://www.linkedin.com/in/jaysingh10125X: https://x.com/JSingh_08Website: https://casperstudios.xyzFeatured in this episode:Casper Studios: https://www.casperstudios.xyzKit: https://kit.com

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  52:05
• The 7-Step Framework To Build a $30K/Month Coaching Business | 075

  Today I'm joined by John Meese, creator of SOLD OUT Coach Club, for a deep dive into his 7-step framework for building a high-ticket group coaching business—with zero social media, zero paid ads, and just 30 hours a week.We explore how John earns $30K/month with one assistant and a lean coaching model, why most memberships fail, how to launch without scale, and how to turn client wins into your best marketing engine.You’ll learn how to find your bullseye client, craft a 10x promise, enroll with “hand raiser” emails, and use coaching calls to refine your pitch—all while building a creator business that funds your life and gives you your time back.Timestamps:00:00 Introduction01:05 What It Means To Be A SOLD OUT Coach02:08 Why John Ditched Memberships for High-Ticket04:38 The 7-Step Framework for SOLD OUT Coaches07:41 Step 1: Find Your Bullseye Client10:50 Step 2: Craft a 10x Promise14:53 Step 3: The “Hand Raiser” Email Strategy20:14 Step 4: Serve to Sell with Free Coaching Calls24:36 Step 5: Getting SOLD OUT (with Just 5 Clients)27:59 Step 6: Celebrate Your Clients to Drive Demand32:36 Step 7: Sell at Scale (Without Losing Your Life)41:00 John’s Full Automation + Kit Setup50:33 A Live Hand Raiser Breakdown (Mike Pacchione Story)57:16 Scaling Without Losing Time, Lifestyle, or Sanity01:03:01 Closing Thoughts & Free Book LinkIf you enjoyed this episode, please like and subscribe, share it with a friend, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow John:Website: https://www.sellyoursmarts.co/ Get the Free Book: https://servetosellbook.com/nathan Newsletter: https://sellyoursmartsonline.com/ SOLD OUT Coach Club: https://www.soldoutcoachclub.com/ Featured in this episode:Kit: https://kit.com Serve to Sell Book: https://servetosellbook.com/ SOLD OUT Coach Club: https://www.soldoutcoachclub.com/ Creator Flywheels: https://creatorflywheels.com

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  1:06:02
• From Brain Surgery to $1.6M: How I Built My Dream Business | 074

  Today I'm joined by Sam Vander Wielen, a former lawyer who built a thriving digital product business creator business while recovering from brain surgery.In this episode, we explore how Sam went from burnt-out lawyer to building a $1.6M/year digital product business with just one full-time employee. She shares the strategy behind her evergreen funnel, the mindset shifts that helped her grow, and the systems that kept the business running after losing both of her parents.Timestamps:00:00 Introduction01:16 Discovering Her True Calling in Business03:00 Frustrations with the Legal Industry06:15 Early Signs of Entrepreneurial Spirit08:55 Food Blog to Legal Templates Pivot10:24 Starting with SEO and Organic Content13:01 First Month Revenue & Early Wins15:47 Scaling to 1.6M with One Product17:19 “All Roads Lead to the Email List”18:42 Evergreen Webinar Funnel that Converts21:04 Ad Strategy & Scaling Mistakes23:29 Voice of Customer Research System26:30 The Power of a Simple Product Suite28:04 Navigating Brain Surgery & Caregiving33:45 Building a Business While Grieving38:50 Dropping Social Media & Saying No41:27 Systems for Automation & Scrubbing43:30 The Power of Writing a Weekly Newsletter44:52 Book Launch: When I Start My Business I’ll Be Happy47:10 Why “Community Over Competition” is BS49:18 Preparing for Craft & Commerce51:17 What’s Next for SamIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Sam:Newsletter: https://www.samvanderwielen.com/easy-emailsInstagram: https://www.instagram.com/samvanderwielenWebsite: https://www.samvanderwielen.comBook: When I Start My Business I’ll Be Happy – available wherever books are soldFeatured in this episode:Ultimate Bundle: https://www.samvanderwielen.com/ultimate-bundleKit: https://kit.comMelissa Griffin: https://melissagriffin.comCraft + Commerce: https://convertkit.com/craft-commerce

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  57:25
• How AI Can Grow Your Business in 2025 (Expert Advice) | 073

  Today I'm joined by Jay Singh, AI expert and founder of Casper Studios, to explore how AI is transforming both product creation and internal workflows for creators and businesses alike.We dive deep into the future of personalized software, unlocking AI use cases for creators, and building tools with platforms like Cursor, MindStudio, and Replit. Jay shares how creators can implement fast, practical automations to save time, boost output, and stay ahead in a rapidly changing AI landscape.You'll learn how to identify your best automation opportunities, spin up AI-driven products from transcripts and meeting notes, and use AI to turn raw data into insight, revenue, and leverage.Timestamps:00:00 – Introduction02:17 – Why AI Helps 95% of Tasks—but Gets Used for 50%06:12 – Creators, Voice, and the Future of AI08:33 – Jay’s Background at Microsoft & LinkedIn10:09 – The 3-Step Framework for AI Product Thinking13:26 – Automating Finance, Accounting & Accuracy18:02 – How Jay’s Agency Designs AI Workflows20:19 – Zapier, MindStudio & Real AI Implementations24:36 – Going From Transcript to Product Requirements in Minutes27:11 – V0, Cursor & AI Product Design Workflows33:07 – Kit's App Store Vision & The Future of Personalized Software38:15 – Building AI Tools Without Knowing the Future42:24 – AI Tools Every Creator Should Be Using45:42 – Meeting Transcripts → LinkedIn Content48:19 – AI-Powered Weekly Metrics Reports for Creators51:06 – How to Spot Your Own Automation Opportunities55:09 – Why Everyone Thinks Their Job is “Safe” From AIIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Jay:LinkedIn: https://www.linkedin.com/in/jaysinghX: https://x.com/JSingh_08Website: https://casperstudios.xyzFeatured in this episode:MindStudio: https://mindstudio.comCursor: https://cursor.shV0: https://v0.devFireflies: https://fireflies.aiReplit: https://replit.comKit: https://kit.com

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  59:55
• How This Musician Makes $500K/year Working 2 Hours A Week | 072

  Today I’m joined by Lars Tiger, a Norwegian music producer who makes $500,000 a year—almost entirely profit—working just two hours a week from his home in the south of France.We dive deep into the experiment that made it possible: releasing thousands of piano tracks with no marketing, using pure volume to generate income and data. Lars shares how he redefined quality, stopped chasing perfectionism, and built a flywheel that creators in any industry can apply.You’ll learn how volume creates financial stability, how to think like a fisherman (not a perfectionist), and why quantity—not quality—is the fastest path to mastery.Timestamps: 00:00 Introduction 01:26 Lars’ $500K/yr, 2-hour workweek model 04:12 Creating 1,000 tracks with zero marketing 08:10 Why 80% quality is enough (and often better) 14:05 The Pottery Class Experiment 17:52 From hits to stability: the math behind his model 20:21 Why Spotify only brings in 15–20% of revenue 22:30 What actually drives plays (hint: not TikTok) 25:42 Helping traditional artists embrace volume 30:38 Can this model scale to $1M+? 34:50 YouTube, repurposing, and platform expansion 39:00 Balancing freedom vs scale 46:04 Faceless creators, pen names, and creative freedom 52:02 What are you optimizing for?If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.comFollow Lars: Website: https://www.larstiger.com Instagram: https://www.instagram.com/larstiger/ LinkedIn: https://www.linkedin.com/in/larstigerFeatured in this episode: Lars’ Free Music Catalog Course: https://www.larstiger.com ConvertKit: https://convertkit.com Flywheels Course: https://nathanbarry.com/flywheels The Personal MBA: https://personalmba.com#musicproducer #entrepreneur #songwriter

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  1:10:14

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