Since January, many have seen differences in traffic vs. rankings (going up), but impressions and clicks are decreasing. How is AI impacting search results, and how do you pivot? We discuss this transition and how to alter your tactics for your digital strategy.
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14:33
EP69 - Google Core Spam 2024 Update, Profits & AI
In this episode, we dive into the latest developments in the world of search and AI, focusing on Google’s Search Generative Experience (SGE) and OpenAI’s ChatGPT-4.0. We'll explore the current issues with Google's SGE, including how it’s causing disruptions in search results and impacting organic traffic for businesses. We’ll discuss the challenges and opportunities this shift presents, particularly for small businesses relying on SEO.
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18:54
EP68 - Google Core 2024 & Why SEO Will Never Die
In the podcast "Google Core 2024 & Why SEO Will Never Die," hosts Gary and Dwight explore the implications of Google's latest core update and discuss why SEO remains essential due to Google's ongoing changes to optimize ad revenue. They emphasize the need for businesses to focus on building user-centric websites and strong brands, with SEO as a strategic supplement.
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27:18
EP67 - Recent Ranking Tremors, Ideas to Serve Content That Stand Apart
One month following Google's March 2024 Core Update, the digital landscape has experienced significant SERP (Search Engine Results Page) volatility. This article examines the fluctuations over the past 30 days, identifying which sectors have been most impacted. As we navigate through these changes, it's crucial for businesses and content creators to adapt their strategies to maintain and enhance their online visibility.
To remain relevant in the face of these algorithm updates, it's essential to balance "needs vs wants" when communicating with your web development or SEO agency. This approach ensures that your digital efforts are both practical and aligned with your long-term goals. Specifically, for those in the wedding DJ industry looking to differentiate themselves for SEO success and consumer lead generation
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23:18
EP66 - Navigating the Waves of the Google Core Update Mid-Swing
With the digital landscape shifting under the feet of content creators, marketers, and webmasters, this episode offers timely insights into how the update is reshaping online visibility and search engine rankings. We'll dissect the 2024 Core update's early impacts, identifying who's winning and who's losing in the SEO game and tips on what to do now.
Perfect Afternoon (formerly known as Trademark Productions) is a full-service agency that elevates partners’ digital presence while lightening their workloads. We aim to help partners exceed their digital goals while being a partner they can rely on. Tune in as we discuss topics and have guests on giving insights on how to achieve valuable success online.
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