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The VA Simple™ Podcast

Susan Mershon - The Techie Mentor
The VA Simple™ Podcast
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  • VASP #284: How to Choose Your Virtual Assistant Niche (And Why It Actually Matters)
    Struggling to attract clients or stand out online? It might be because you haven’t chosen a clear virtual assistant niche yet—and that could be the reason your business feels stuck (or broke). In this episode, I’m breaking down: ✔️ What a niche actually is (and why most people get it wrong) ✔️ The difference between an industry and a profession—and why it matters ✔️ Why “helping everyone” makes you invisible ✔️ How to choose your niche, even if you’re brand new ✔️ The truth about VA courses that skip marketing and leave you broke This is Step 3 of the VA Simple Guides, my no-fluff series to help you build a real business using the skills you already have. By the end, you’ll finally understand who you’re selling to—and how to actually get noticed. 👉 Ready to find your starting skill? Take the [VA Skills Quiz] and grab the [Simple Start Blueprint] to walk through the full 6-step system. 🎧 Subscribe for more episodes—and let’s build your business the smart way. This episode is part of my updated VA Simple Guides series—refreshed and restructured to give you real strategy, not fluff.
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  • VASP #283: This Podcast Has a New Name... Here’s Why
    Feel like your business is evolving—or that you're outgrowing what you’ve built? Same here. Grab your favorite drink and listen in as I break down: ✔️ Why I started this podcast with no strategy and just a mic ✔️ What happened when I tried to niche too far into tech ✔️ The moment everything clicked (spoiler: it involved AI) ✔️ How the VA Simple Framework™ pulled it all together ✔️ What’s next—and why this podcast just got a whole lot clearer By the end, you’ll see how your business journey can shape something powerful—and how simplicity and strategy go hand-in-hand. 👉 Want to find out which skill you can use to start your business right now? Take the VA Skills Quiz—and get one step closer to building your freedom-based business. https://bit.ly/vaskillsquiz  🎧 Subscribe on Apple, Spotify, or wherever you listen—because we’re just getting started.
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  • TVAP #281: Real Talk: Why Most VAs Fail (And How I’m Fixing It)
    Struggling to get your VA business off the ground? It’s not because you’re bad at what you do—it’s because no one taught you how to build the business behind your skills. That changes today. If you’re tired of spinning your wheels, feeling stuck, or wondering what you’re missing, this episode is for you. The real problem isn’t your skills—it’s the lack of business systems to support them. And I’m here to fix that. So grab your favorite beverage, get comfortable, and listen in as I break down: ✔️ The real reason 50% of VAs and freelancers quit within their first year. ✔️ Why learning more skills isn’t the answer—and what is. ✔️ How the VA Simple Framework™ gives you a clear path to launch or scale fast. ✔️ The two business tracks I’ve created to meet you where you are: Start or Scale. ✔️ Why business systems (not just skills) are the real key to freedom. By the end of this episode, you’ll know exactly why most VA courses set you up to fail—and how to build a real, profitable, freedom-based business instead. 👉 Ready to launch fast with the right business foundation? Check out The VA Simple Start Method—a proven system to get your VA business up and running in 3 weeks or less. [Click here to learn more.] 🎧 Subscribe now on Apple, Spotify, Google, or wherever you listen, and let’s get your business built the right way—no fluff, no overwhelm, just real results!
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  • TVAP #280: Stop Charging for Time — Start Charging for Results
    Still pricing your services by the hour? It’s time for a mindset shift. If you’re stuck charging by the minute, justifying invoices, or wondering why clients push back on your rates, this episode is for you. Charging for time keeps you underpaid and overworked. Charging for results? That’s where the freedom and higher income come in. Grab your favorite drink and listen in as I break down: ✔️ Why hourly pricing keeps you stuck in an employee mindset ✔️ The truth about clients who question your value ✔️ How to shift from selling time to selling outcomes ✔️ Why your speed and expertise should raise your rate—not lower it ✔️ The mindset work behind pricing with confidence (and standing firm) By the end of this episode, you’ll understand how to stop thinking like an hourly worker—and start owning your expertise like a results-driven business owner. Ready to build a business around high-value services, not hours? Book a Quick Wins session or check out The VA Simple Start Method—both are built to help you make this shift fast. [Click here for details] 🎧 Subscribe now on Apple, Spotify, Google, or wherever you listen—and stop charging for time once and for all. After you listen, DM me or drop a comment: Are you still selling time… or results? I’d love to hear where you’re at in your pricing journey.
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  • TVAP #279: Launch Fast, Learn as You Go: Why Done is Better Than Perfect
    Waiting for the perfect time to launch your VA business? Spoiler alert: It’ll never be perfect. If you’re tired of overthinking and delaying your launch, this episode is for you. Success doesn’t come from endless research or perfect preparation—it comes from taking action and learning as you go. So grab your favorite beverage, get comfortable, and listen in as I break down: ✔️ Why perfection kills momentum and keeps you stuck. ✔️ How launching fast gives you real-world experience and builds confidence. ✔️ 3 simple steps to get your business launched without overwhelm. ✔️ The essential systems you need to manage clients and deliver results. ✔️ Top tips to avoid burnout, scope creep, and overcomplicating your services. By the end of this episode, you’ll know exactly how to ditch perfection, launch quickly, and refine as you go—so you can start landing clients and making money. 👉 Ready to launch fast without the guesswork? Check out The VA Simple Start Method—a proven system that gives you everything you need to launch your VA business in 3 weeks or less. [Click here to learn more.] 🎧 Subscribe now on Apple, Spotify, Google, or wherever you listen, and let’s get your business launched—without the overwhelm!
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About The VA Simple™ Podcast

The VA Simple™ Podcast is your go-to show for building a freedom-based Virtual Assistant business—starting with the skills you already have. No fluff. No busywork. Just clear, actionable episodes to help you launch, grow, and scale on your terms. Formerly known as VA Tips, Tricks + Advice and The Techie VA Podcast, this show has evolved to focus fully on simplicity, strategy, and a skills-first approach to building a business that truly fits your life.
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