We live our lives through our own eyes—but we find meaning in how we show up for others. In a world obsessed with personal branding, it’s easy to forget that service, not self-interest, is what makes a life fulfilling. This is a reminder that the path to purpose is rarely found in ego—and that’s exactly the point. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit justinmlewis.substack.com
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6:37
The End of Keywords
The keyword economy has defined digital advertising for two decades—but that era is ending. With AI now capable of understanding user intent in real time, we’re entering a new paradigm: Intelligent User Experience (IUX). In this first piece in the IUX Series, I explore how AI, UX, and CX are converging to replace ads that interrupt with systems that serve—ushering in a future where personalization is smarter, trust is foundational, and relevance is finally scalable. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit justinmlewis.substack.com
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8:23
The Offense We’ve Been Waiting For
We’re not automating creativity—we’re unleashing it. For the first time in a generation, AI gives us the chance to offload the repeatable and reinvest that time in deeper thinking, better storytelling, and solving harder problems. This is the reset we’ve been waiting for. Not a threat, but an invitation—to be more ambitious, more human, and more future-ready than ever before. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit justinmlewis.substack.com
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6:40
Effectiveness Over Ego
In leadership—and in life—you can either be right, or you can be effective. Rarely are you both at the same time. This letter to my kids is about choosing long-term impact over short-term validation, learning to lead without ego, and understanding that wisdom often looks like restraint. Especially in moments of tension, clarity, and grace will take you further than being “right” ever could. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit justinmlewis.substack.com
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6:49
Right Where I Belong
This weekend, I loaded up the RV, grabbed my boys, and headed out to Oregon Raceway Park for 15 hours of wheel-to-wheel racing with three of my closest friends. It’s not just about the race—it’s about doing something hard, new, and meaningful together. This episode is a love letter to friendship, focus, fatherhood, and finding yourself exactly where you belong. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit justinmlewis.substack.com
Exploring politics, leadership, and philosophy from a centrist perspective—challenging assumptions, seeking balance, and advocating for thoughtful, principled discourse in a world often divided by extremes. justinmlewis.substack.com
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