Procore’s Melissa Heidmiller: Getting Internal Buy-In for Advocacy
In this episode, Melissa Heidmiller from Procore discusses the evolution of their employee advocacy program. From switching advocacy tools to starting onboarding again, she outlines the strategies that have led to measurable results.Learn how Procore utilized its new employee advocacy platform and how it's connected advocacy to personal and professional development, encouraging employees to be active advocates on LinkedIn and beyond. Melissa also shares success stories, including how its annual conference, Groundbreak, drove massive engagement on social media, surpassing past years' results.Key Topics Discussed:Building and scaling employee advocacy at ProcoreHow to align employee advocacy with business goalsEngaging employees through personal branding and career growthUsing events like Groundbreak to boost employee social sharingThis episode is packed with actionable tips for anyone looking to build or refine an employee advocacy program.Grab your free copy of Bradley Keenan's book Employee Advocacy: 101 Cheat Codes here.#EmployeeAdvocacy #MarketingPodcast #BrandEngagement #EmployeeEngagement #SocialMediaMarketing #PersonalBranding
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From Pilot to Powerhouse: How Nissan's Brad Nevin Scaled Employee Advocacy
Lewis and Elliot welcome Brad Nevin, the driving force behind Nissan’s global employee advocacy program, to discuss how he built and scaled an advocacy initiative with real impact.Brad shares how Nissan went from a pilot to a full-scale global strategy. He dives into the biggest challenges, how different markets operate worldwide, and the key tactics that keep employees engaged. Plus, he reveals the measurable success of the program and what the future of employee advocacy looks like for 2025 and beyond.Key Topics Discussed: How Nissan built and scaled its employee advocacy program globallyThe biggest challenges & how to overcome themStrategies for keeping employees engaged long-termThe impact of advocacy on brand visibility & LinkedIn presenceWhat the future holds for employee advocacy in 2025 & beyondIf you're looking for practical strategies to build or scale an employee advocacy program, this episode is a must-listen!Grab your free copy of Bradley Keenan's book here.#MarketingPodcast #EmployeeAdvocacy #SocialMediaMarketing #EmployerBranding #BrandEngagement
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Awin's Sarah Ruzgar O'Connell: The New Era of Employee Advocacy
Lewis and Elliot welcome Sarah Ruzgar O'Connell, Global Head of Communications at Awin, to discuss the evolution of employee advocacy and how brands can keep their advocacy programs relevant and on top of industry trends.Sarah shares Awin's approach to integrating advocacy into company culture, the role of leadership in driving adoption, and how to keep employees engaged long-term. Sarah also shares the impact of LinkedIn's evolution, gamification, and key strategies for ensuring advocacy remains a priority.Key Topics Discussed:The evolution of employee advocacy and what it means for brandsHow Awin has integrated advocacy into their company culture The role of leadership in driving engagementEnsuring advocacy programs remain effective and sustainableCheck out this special episode if you're looking for practical strategies to enhance your employee advocacy program.Get your free Employee Advocacy Benchmark Report here: https://dsmn8.com/employee-advocacy-benchmarks-report/ #MarketingPodcast #EmployeeAdvocacy #SocialMediaMarketing #EmployerBranding #BrandEngagement
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Demandbase’s Vahbiz Cooper: Driving User Adoption & Employee Engagement
Lewis and Elliot invite special guest Vahbiz Cooper, Digital Marketing Manager at Demandbase, to talk about the key tactics behind successful employee advocacy programs.Vahbiz shares how Demandbase adopted an advocacy program, the best ways to keep employees engaged long-term, and the role of leadership in driving adoption. She also discusses creative onboarding strategies.Key Topics Discussed:How to drive user adoption for employee advocacy programsThe role of leadership in ensuring program successCreative ways to onboard and engage employeesMaking advocacy accessibleIf you’re looking for practical advice to enhance your advocacy program, this episode is full of expert insights!#MarketingPodcast #EmployeeAdvocacy #SocialMediaMarketing #BrandEngagement
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Danfoss’s Eva Baluchova: Empowering Employees to Share Their Stories
This episode features Lewis and Elliot in conversation with Eva Baluchova, Global Employer Branding Lead at Danfoss, as she delves into the challenges of building an employee advocacy program without an employee advocacy tool in a global organization.Eva shares how she implemented hands-on training to scale the program across regions, encouraged her employees to feel more confident on social media, and created a thriving culture of employee engagement by empowering employees from all departments to share their voices. Eva shares how she discovered the strategy of employee advocacy and how she implemented it the hard way without a tool to support her. Key Topics Discussed:Danfoss opened its employee advocacy program to all employees, fostering widespread participation.Training for employees focused on copywriting, storytelling, and content creation to empower employees.Tackling insecurities and motivating employees to share authentic stories.How to grow your employee advocacy strategy manually.Check out this special episode for lessons learned that can inspire your employee advocacy efforts.#MarketingPodcast #EmployeeAdvocacy #EmployeeEngagement
Empower your employees like never before and learn how to own the social share of voice in your industry. Organizations all over the world in every sector are driving strategic competitive advantage by scaling the impact of their employees' voices… and now YOU can too! As we delve beyond the why and get straight to the how so that you can put employee-driven growth at the heart of your organization. Hosted by Bradley Keenan and Lewis Gray of DSMN8.
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