Success With Jewelry

• 130 - Laryssa and Liz Dive into SMS (Text) Marketing For Jewelry Brands

  Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #130! In this episode, we’re diving into SMS marketing—what it is and how it works. We’ll cover when to start, how to build your list ethically, and what types of messages actually convert. Plus, we’ll talk about balancing value with frequency so you’re not annoying your customers. ✨ And for Insiders, we’re sharing examples of high-performing SMS campaigns, opt-in best practices, and tips for integrating SMS with your email marketing. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

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• 129 - Laryssa and Liz on Why You Need to Clean Your Email List

  Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #129! In this episode, we’re talking about why cleaning your email list is essential for better deliverability, stronger open rates, and a more engaged community. We’ll cover how to know when it’s time, steps to re-engage subscribers before removing them, and why it’s not about having the biggest list—but the right people on it. You’ll walk away with practical tips for keeping your list healthy, plus a fresh mindset about what email marketing is really meant to do. ✨ For Insiders only, we’re sharing more about re-engagement campaigns as well as smart segmentation tips. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

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• 128 - Laryssa and Liz Interview Jordan Harris, Digital Content Creator and Producer

  Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #128! We’re interviewing Jordan Harris, digital content creator, producer, storyteller, and writer. He also happens to be my husband, and the Joy Joya content producer behind the scenes. In this episode, we’ll talk with Jordan about honing your skills as a content creator and visual storyteller for your jewelry business. In today’s competitive online marketplace, creating engaging content is essential if you want to stand out. Fortunately, Jordan has all the top tips to help you succeed. Plus, for Insiders only, Jordan reveals the biggest mistakes he sees content creators make, key lessons he’s learned along the way, and a few spicy opinions about the jewelry accounts on Laryssa’s Instagram feed. ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Learn more about Jordan + Shrugbuds here: Shrugbuds YouTube: https://www.youtube.com/@shrugbuds Shrugbuds Instagram: https://www.instagram.com/shrugbuds/ Shrugbuds TikTok: https://www.tiktok.com/@shrugbudsofficial Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

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• 127 - Laryssa and Liz on How to Share Updates With Confidence

  Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #127! In this episode,  we’re diving into how to effectively communicate news with your audience—whether it's a price increase, an upcoming event, or a major announcement. These moments can feel overwhelming to share, but when done right, they build trust, boost engagement, and keep your community in the loop. We’ll explore how to approach messaging with clarity and confidence, the best channels to use, and why repetition is key. We’ll also talk about timing, transparency, and how to make sure your updates actually get seen and heard. Plus, for Insiders only, we share how to act on the positive things happening in your business—from leveraging press and awards to celebrating milestones with your audience. ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

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• 126 - Laryssa and Liz Share, "What's Working For Our Clients?"

  Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #126! In this episode, we’re catching up and sharing what’s on our minds—what’s working for our clients, what we’re focusing on, and how we’re thinking about Q2 and beyond. Plus, for Insiders only, we chat about our own recent revelations as well as the challenges we're facing in our own business - maybe you can relate! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

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