Liftoff Journeys with Jeanniey Walden

It's true, you can make your story your path to success!

Aaron Golub was born legally blind, and he still walked onto a Division I football field at Tulane, became a team captain, and later signed as an NFL free agent. That isn’t a feel-good headline to us, it’s a blueprint for how identity gets rebuilt through daily reps, honest self-talk, and the decision to stop letting a limitation steer the wheel.

We talk through what it feels like to compete at the highest level when other people don’t know what to make of you yet, and how Aaron earns trust the only way that really works: by showing up and performing. He breaks down the difference between external motivation and internal motivation, why “proving people wrong” burns out fast, and how doing hard things consistently is one of the quickest ways to build real confidence that transfers from sports to school to leadership.

Then, we zoom out to careers and business in the age of AI. We explore practical advice for displaced workers and new graduates who feel their confidence get shaken by layoffs, uncertainty, and rapidly changing roles. Aaron shares why communication is not just about teams and meetings, it’s about how you communicate to yourself, because that creates clarity and momentum. He also gets specific about entrepreneurship, failure, and building a software product, including how programmatic SEO and long tail keywords can drive inbound leads when traditional “top keyword” marketing feels impossible.

If you want a grounded conversation about overcoming adversity, disability awareness, leadership communication, and building a career that adapts, you’ll get a lot from this one. Subscribe to Liftoff Journeys, share this with someone who needs it, and leave a review with the biggest takeaway you’re putting into action.
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In a world drowning in synthetic content, algorithmic noise, and shiny new tech tools, what actually still matters? This episode digs into the tension between where business is racing toward and what it can't afford to leave behind: real human connection.
I sit down with three powerhouse leaders Lou Paskalis, CEO, AJL Advisory, Kirk McDonald, CEO, Sundial Media and Lana McGilvray, CEO, Purpose Worldwide, who are each navigating that tension from very different angles. You'll hear why one executive believes we're entering an era where trusted curation will separate the winners from the noise, why another thinks everything marketers have learned might actually be working against them in the age of AI, and how a longtime entrepreneur is channeling her career into a humanitarian mission that's about to take her inside the Vatican with 40 teenagers from war-torn countries.
This episode goes places you won't expect. From the death of the traditional marketing funnel to the economics threatening global journalism, from the power of revealing your authentic self in business to why chasing curiosity across three career chapters might be the best professional advice you've never heard. There's a thread running through all of it: trust is the new currency, authenticity isn't optional anymore, and the people who understand that are building what comes next.
Whether you're a seasoned executive rethinking your playbook or someone early in your career trying to figure out which signals to follow, this one's going to hit different. Tune in, and then tell us which guest you'd grab coffee with.

Commerce is shapeshifting right in front of us, and if you blink, you might miss the moment everything clicks into place. This special edition of Liftoff Journeys is all about what's really happening at the intersection of retail, media, and AI, and why the smartest leaders in the room are rethinking everything from how customers discover brands to how retailers build entirely new revenue streams.
This week I sat down with some seriously plugged-in voices who break down why the traditional marketing funnel is dead (think pinball machines and tornadoes instead), how commerce media is becoming a flywheel for growth rather than just a margin play, and what it actually means to be "AI native" as a brand in 2025.
You'll hear from Mark Grether, GM/SVP PayPal Ads, PayPal, Ashley Miles, CEO Co-founder, Franklyn West and Christine Russo, CEO Co-founder, What Just Happened, talk about why some retailers are thriving while others are falling behind, what PayPal's transaction data has to do with the future of advertising, and why customer obsession isn't just a buzzword but the actual engine behind every winning strategy discussed in this episode.
Whether you're a CMO trying to future-proof your brand, a retail leader exploring your first media network, or an entrepreneur looking for the signals that separate hype from real opportunity, this one's packed with perspective you can actually use. Tune in, take notes, and get ready to rethink what commerce looks like from here.

Here's the thing about AI that nobody wants to admit: everyone's talking about it, but most people still can't tell you exactly how it's changing the game right now, today, in real and tangible ways. This episode fixes that.
In this special edition of Liftoff Journeys, I'm bringing together four conversations with leaders who aren't just theorizing about AI. Mike Finnerty, CEO Co-founder, Mutinex, Matthew Wilson, Global head of Revenue, Social Scale AI, Aubriana Alvarex Lopez, Co-founder, Agnitio and Vince Walden, CEO, KonaAI. They're building with it, selling with it, and using it to solve problems that have frustrated marketers, compliance officers, and brand leaders for years. Recorded live from the Colossal Bowl event, these chats cover everything from AI-powered content creation that actually protects your brand, to a startup founder's raw advice on getting comfortable with hearing "no," to the future of marketing mix modeling, to why your compliance team might be the most exciting department in your company right now (seriously).
If you're a CMO trying to justify your next investment, a founder wondering when to take the leap, or a business leader trying to figure out where AI fits into your world without the hype and the fluff, this is the episode to turn up. You'll walk away with real frameworks, bold predictions, and the kind of practical wisdom that only comes from people who are deep in the work.

What if the way we've been thinking about media, audiences, and even healthcare marketing is fundamentally broken... and the fix is already here?
In this special edition of Liftoff Journeys, I'm taking you aboard a mansion yacht in Miami (yes, you read that right) for three back-to-back conversations with some of the sharpest minds in media, healthcare, and advertising. And fair warning: this one's going to challenge a few things you thought you knew.
You'll hear from Sean Black, General Manager/SVP, Audience Path US, who believes the traditional approach to audience targeting is outdated and is building real-time, signal-based technology that watches what people are doing right now instead of relying on stale data from weeks ago. You'll sit in on a conversation with Cliff Covey, SVP, Group Director, Digital Activation at CMI Media Group, a healthcare media veteran who's been in pharma for two decades and is genuinely fired up about how AI could transform the way patients and doctors connect at the moments that matter most. And you'll meet Lorenzo Zefferino, Executive Media Leader at Evergreen Trading, a media buying innovator who breaks down why the human element still matters in an AI-driven world, why "win-win-win" is more than just a catchphrase, and why common sense is still the most underrated skill in advertising.
This isn't your typical "here's what AI can do" episode. These are real people sharing what they're actually building, what's working, what's broken, and the advice they'd give to anyone trying to keep up in a landscape that changes every six months. Whether you're in media, healthcare, advertising, or just trying to understand where things are headed, this conversation will give you something to think about.
Oh, and there may or may not be a story about blue-painted toenails. You'll have to listen to find out.