Liftoff Journeys with Jeanniey Walden

I have been looking for someone who lives at the intersection of creativity and business strategy and Paul Kozlowski is exactly that person. He's an award-winning architect and co-founder of Dunn Kozlowski, a firm that's spent nearly 24 years creating spaces that don't just look beautiful, they make people FEEL something. We're talking restaurants where you don't even realize you've been drawn up to the second floor, residences that are a pure expression of someone's personal brand, and hospitality spaces designed to work just as well for a post-yoga lunch as they do for the biggest celebration of your life.
But what really got me in this conversation is how Paul thinks about brand in a way most marketers and business leaders never consider. He dropped this 80-20 rule that honestly every business owner needs to hear, and the way he breaks down why most companies get design completely wrong might make you rethink that Pinterest folder you've been building.
If you've ever wondered why some spaces just hit different, or why your dream vision might actually be working against you, this is the episode to listen to.

This one is personal for me. Over 10 years ago, Stan Rosenberg was my intern, and watching where his career has gone since then honestly makes me so proud. While he was still in HIGH SCHOOL, this guy started a nonprofit called Trip of a Lifetime that has now raised over a million dollars and sent more than 350 students on transformational travel experiences. Since then, he's scaled teams at major companies and now runs his own firm, Storm King Consulting, where he's built a community of over 550 leaders all paying it forward.

But what really makes this conversation special is how Stan talks about the things nobody tells you about sales, community, and knowing what you're NOT good at. He's a self-described introvert who people didn't think would last three months in sales, and the way he flipped that into his biggest strength is something every leader needs to hear.

If you've ever felt like you have to be the loudest voice in the room to win, this episode is going to change the way you think about that completely.

So I've been a little obsessed with Ross Simmonds ever since I came across one of his presentations and this conversation did NOT disappoint. Ross is a global thought leader and entrepreneur who helps brands scale through content, but the way he thinks about content is completely different from what most marketers are doing right now. He says things that honestly make a lot of people in the industry uncomfortable, like that distribution matters MORE than what you actually create, and that the channels most brands are afraid of are exactly where they should be showing up.
But it's what Ross said about the person on the other end of the screen that completely shifted my perspective. He has this way of breaking down something we all know deep down but keep ignoring, and once you hear it you won't be able to unsee it in your own marketing.
And if you're leading a stretched-thin team right now trying to keep the lights on AND be creative at the same time? Ross shared something his company does every single week that I think every business should steal immediately. You're going to want to hear this one all the way through.

Alex Bennett started washing dishes at his parents' restaurant at 16, and by 25, he was running the whole place. But then life threw him some curveballs: a divorce, a master's degree he couldn't use at the worst possible time, and a career pivot most people wouldn't see coming. And somehow, all those detours led him to write a historical fiction trilogy about bourbon, pirates, and a Scottish rebellion. Yeah, you read that right.

What really got me is how Alex talks about letting life take you where it's going to take you instead of fighting it. He has this incredible way of looking at setbacks not as failures, but as setups for something better. And the story behind how the book came together, including one random conversation with a kid at the bar that made him rewrite an entire manuscript. I won't spoil it, but let's say the details matter more than you think.

If you've ever felt stuck between what you planned for your life and where life actually took you, this one is going to hit different. Alex drops some seriously good advice for anyone chasing a dream, starting over, or just trying to figure out their next move. Plus, you're going to learn something about whiskey history that will make you the most interesting person at your next happy hour. Trust me on that one.

Listen now and find out how a dishwasher turned bartender turned author figured out that the best stories, in books and in life, come from the chapters you never planned to write.

Imagine taking your child to a therapist for help with their behavior, only for the therapist to basically call you a bad parent and tell you it’s your fault they act the way they do? I sat down with Karen Thomas, the founder and CEO of Naturally Recovering Autism, and what she shared about her journey had my jaw drop.

This mom spent over a decade and more than $100,000 of her own money researching, experimenting, and figuring out how to help her son recover from autism symptoms, naturally. Spoiler alert: She did it!

Her son went from struggling in kindergarten to being a college graduate living independently, and she's helped other parents see incredible results too, including a mom whose nonverbal son started talking and reading within two months of starting Karen's program.

This is a mom who refused to accept "there's nothing we can do" and built an entire recovery roadmap from scratch! And she did it all before AI. Whether you're a parent navigating autism, dealing with health challenges in your own family, or just trying to figure things out when nobody has the answers, you're going to feel so seen listening to this.

Grab your copy of my new book, The Trust Threshold, available on Amazon https://www.liftoffcompany.com/the-trust-threshold/