Growth Triggers

🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide
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A few years ago, I made the mistake of hiring someone to help me grow my YouTube channel with ads. I didn't know how to do it myself. But I saw other people do it and I thought I’d give it a try. A week later, I had 4K new subscribers. Woo! But I had fewer organic views. I know some of you have seen this on channels on YouTube–lots of subscribers with not a lot of views. That was me.

I told myself that organic is the only way to build a robust, engaged channel.

For the most part, that's true. And I wholeheartedly believed that until about 15 months ago, when I found someone who broke my belief about YouTube ads only delivering poor quality viewers.

So I decided to try again, only this time with a paid consultant who would be looking over my shoulder, watching over what I was doing. This guy was someone who had built a channel with organic + ads and used it to grow his own business. Since then, we’ve grown a few channels slowly with a small budget, aiming to maintain the quality of subscribers/viewers at all costs.

And it’s worked out pretty well.

Most creators chase flashy tactics to grow on YouTube, but the strategies that actually work are often the most boring.

In this episode, I walk through two strategies that are very simple but work incredibly well if you stick with them. Over the years, I’ve helped generate more than 50 million podcast downloads, and these are two tactics I’ve repeatedly seen grow shows on both YouTube and the audio side.

Click here for the list of the five things that matter when running ads to grow your channel:
https://docs.google.com/document/d/169Dut0T_TGIbId_GpJHe772CRL9vAlh9pws0lmYnb1U/edit?usp=sharing

In This Episode:
01:32 - The biggest mistake people make with YouTube ads
03:47 - Strategy #1: Why slow YouTube ad growth works better
05:31 - Optimizing your YouTube channel homepage for trust
08:31 - Why a narrow niche makes ads perform better
11:08 - Posting content regularly to convert new viewers
11:56 - The importance of “earned actions” metrics
15:51 - Testing new creative inside ad campaigns
20:58 - Strategy #2: Episode swaps between podcasts
23:01 - Real results from podcast episode swaps

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📱 RESOURCES📱
► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide
► Resources to Grow Your Podcast - https://www.notion.so/Your-episode-is-submitted-here-are-some-other-ways-to-grow-295001cc69278078867adec380e1163a

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📱 CONNECT with me on Instagram 📱
► https://www.instagram.com/luisryandiaz/
Need help launching, growing, or ranking your podcast?
► https://top10podcasts.com/start

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🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide
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If you’ve been trying to “go viral” to grow your business, you’re playing the wrong game. In this episode, I break down the exact media strategy big brands are using to control the conversation in their industries, and the good news is, you can copy it.
First, I clarify the difference between market share and mindshare. And if you win mindshare, you start influencing buying criteria long before anyone talks to sales. Then I walk you through examples (like a16z and HubSpot) and why their content isn’t “viral”—it’s consistent. I also reveal the real secret sauce to becoming successful.
I’ll give you my practical framework, plus why you need an owner for guest booking if you want to scale.
In This Episode:
01:22 Mindshare vs. market share explained
04:02 Example: a16z and “owning” tech conversations
06:32 Example: HubSpot’s podcast ecosystem
07:20 The real secret sauce is infrastructure
09:01 Systems and tools to build your media machine
12:20 Why guest booking needs an owner
13:38 Winning the “silent” research phase in B2B
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📱 RESOURCES📱
► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide
► The a16z Show - https://a16z.com/podcasts/
Episode “owning” tech conversation:
AI Hardware, Explained (July 2023)
► Inside HubSpot Podcast - https://www.hubspot.com/podcasts/inside-hubspot
► Poppy AI (to help you make viral content & ads) - https://getpoppy.ai/
► 80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey - https://www.demandgenreport.com/industry-news/80-of-b2b-buyers-initiate-first-contact-once-theyre-70-through-their-buying-journey/48394/
► Resources to Grow Your Podcast - https://www.notion.so/Your-episode-is-submitted-here-are-some-other-ways-to-grow-295001cc69278078867adec380e1163a
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📱 CONNECT with me on Instagram 📱
► https://www.instagram.com/luisryandiaz/
Need help launching, growing, or ranking your podcast?
► https://top10podcasts.com/start
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🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide
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Ever wondered how to influence decision-makers you’ll never meet? In this episode, Todd Hartley shares the key strategies he’s used to successfully close deals, boost sales, and scale your influence without face-to-face meetings.
Whether you're in B2B or sales, you’ll learn how to strategically position yourself and your business to grab the attention of key decision-makers and drive results. Todd shares practical ideas for leveraging video, digital marketing, and smart strategies to move deals forward, even when you’re not in the same room.
If you want to build a strong, scalable sales system and influence from a distance, this episode is for you. Tune in to learn how you can leverage these same techniques to influence high-level decision-makers and grow your business.
Below are some key statistics:
-98% of text messages are opened in 2 minutes vs. 20% email open rate
-5 case studies increase purchase intent by 270%
-People are 4x more likely to watch a video than read proposals
-85% more likely to buy after watching a video
-Average companies have 7 people involved in B2B buying decisions (100+ employees)
-Small businesses typically have 3 people in the buying decision
In This Episode:
00:53 Open rate: email vs. text message
03:17 How Todd helps clients using his strategies
06:36 How to use video effectively to close twice as many deals
08:55 Key principles for influencing decision-makers remotely
14:46 Todd’s strategies for leveraging video to speed up the sales cycle
24:08 Example of a client who got results using Todd's system
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📱 RESOURCES📱
► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide
► Create Dynamic Video Proposals with Clarity - https://clarity.video/
► Accelerating YES! by Todd Hartley - https://toddhartley.com/yes/
► Lead Generation Goldmine by Todd Hartley (free audiobook available at ToddHartley.com)
► The Ultimate Sales Machine by Chet Holmes - https://www.amazon.com//dp/1591842158
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📱 CONNECT with Todd Hartley📱
► https://toddhartley.com/
► https://www.wirebuzz.com/
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📱 CONNECT with me on Instagram 📱
► https://www.instagram.com/luisryandiaz/
Need help launching, growing, or ranking your podcast?
► https://top10podcasts.com/start
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🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Have you ever wondered how big brands manage to stay on top of the game? In this episode, I’m diving into how successful brands use a unique strategy to completely dominate their markets, not through viral hits or chasing trends, but by building something more powerful: media infrastructure. These companies aren’t competing for market share in the traditional sense; they’re creating mindshare—owning the conversation and shaping what people think.
I’ll walk you through why long-form content is crucial for building this "moat" and why brands like a16z, Shopify, and HubSpot have used media to cement their authority. I also explain how you can replicate this strategy, even if you’re not a giant corporation. The goal is not just to play the game, but to control the rules.
Ready to learn how to build authority and dominate your market with content? Listen now, and let’s dive into the strategies that the most successful companies use.
In This Episode:
02:21 Media infrastructure, and why it matters
03:24 The difference between market share and mindshare
07:28 How a16z, Shopify Masters, and HubSpot use media to build authority
17:50 The role of mindshare in business growth and strategy
19:37 The system for creating a media strategy for your brand
28:59 Examples of podcasts with a proven content creation system
31:29 How brands control their market with long-form content
34:18 How to use long-form content to build your own brand moat
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📱 RESOURCES📱
► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide
► The a16z Show - https://a16z.com/podcasts/
Crypto/Web3 Episodes That Moved Markets:
All About NFTs (March 2021)
NFT Use Cases, Today and Tomorrow (May 2021)
From the Internet's Past to the Future of Crypto (August 2019)
Guest Episodes with Outsized Impact:
Balaji Srinivasan Episodes
AI Hardware, Explained (July 2023)
► Shopify Masters Podcast - https://shopify-masters.simplecast.com/
► Inside HubSpot Podcast - https://www.hubspot.com/podcasts/inside-hubspot
► Poppy AI (to help you make viral content & ads) - https://getpoppy.ai/
► 80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey - https://www.demandgenreport.com/industry-news/80-of-b2b-buyers-initiate-first-contact-once-theyre-70-through-their-buying-journey/48394/?utm_source=chatgpt.com
► Resources to Grow Your Podcast - https://www.notion.so/Your-episode-is-submitted-here-are-some-other-ways-to-grow-295001cc69278078867adec380e1163a
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
📱 CONNECT with me on Instagram 📱
► https://www.instagram.com/luisryandiaz/
Need help launching, growing, or ranking your podcast?
► https://top10podcasts.com/start
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
What if the only thing holding your videos back is not the content itself but the psychology behind your titles, thumbnails, and hooks? Your videos aren’t getting ignored because they’re bad–they’re getting ignored because they’re missing three psychological triggers every top creator uses.
In this episode, I break down the exact strategies that take videos from a few hundred views to tens of thousands. I walk you through the triggers, how they work, and how to plug them straight into your next title, hook, or thumbnail. I even share real YouTube examples so you can see these triggers in action and understand why they outperform everything else.
If you want your next upload to instantly become more clickable, more watchable, and more binge-worthy, this is your blueprint.
In This Episode:
00:00 - Introduction
01:04 - Psychological trigger #1: Scarcity and how to use it
06:10 - Psychological trigger #2: Curiosity & mystery with examples
10:17 - Psychological trigger #3: Reciprocity and high-value framing
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📱 RESOURCES📱
► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide
► Use this in your next video - https://www.canva.com/design/DAGwtU1bsb0/UW_mtldm3DzV9pnhBYuxxA/edit?utm_content=DAGwtU1bsb0&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
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📱 CONNECT with me on Instagram 📱
► https://www.instagram.com/luisryandiaz/
Need help launching, growing, or ranking your podcast?
► https://top10podcasts.com/start
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