SharkPreneur

As software becomes more deeply embedded in everyday life, poor quality is no longer just an inconvenience. It can become a serious business risk.

In this episode of Sharkpreneur, Seth Greene interviews Adam Sandman, Founder and CEO of Inflectra Corporation, who explains how Inflectra began by solving the problem of manual, spreadsheet-based software testing and has since evolved alongside cloud, mobile, and AI-driven technologies. He also discusses the rising stakes of software quality, the importance of clear requirements, the risks of tool fragmentation, and Inflectra's entry into a new category with AI agent testing.

Key Takeaways:
→ Software quality matters more as technology becomes embedded in daily life.
→ Inflectra was designed to make testing easier and more accessible.
→ Testing fails when companies don’t know what their systems should do.
→ Clear requirements are essential for achieving high-quality outcomes.
→ AI agents and chatbots pose new testing challenges.

Adam Sandman is a visionary entrepreneur and a respected thought leader in the enterprise software industry. As the Founder and CEO of Inflectra Corporation, Adam has dedicated his career to revolutionizing how businesses approach software development, testing, and lifecycle management.

Under Adam's leadership, Inflectra has become a global provider of award-winning solutions, including SpiraTest’s powerful test management and Rapise’s flexible automation, as well as SpiraTeam’s end-to-end traceability. He has led Inflectra’s software suite to become a global standard, empowering teams worldwide to deliver high-quality software efficiently and collaboratively. His deep technical expertise, combined with a passion for innovation, has positioned him as a trusted voice in the field, influencing trends and shaping best practices for agile development and quality assurance.

Connect With Adam:
Website: https://www.inflectra.com/
Instagram: https://www.instagram.com/inflectra.tech/
X: https://x.com/inflectra
Facebook: https://www.facebook.com/inflectra
LinkedIn: https://www.linkedin.com/company/inflectra-corporation/
YouTube: https://www.youtube.com/inflectracorporation

Scaling is not just about selling more. It is about knowing when the business is truly ready to grow.

In this episode of Sharkpreneur, Seth Greene interviews Mark Roberge, Co-Founder & Managing Director at Stage 2 Capital, who shares lessons from helping HubSpot scale from its earliest days to IPO, including why founders often mistake early sales traction for true readiness to scale. He also discusses the role of product value, go-to-market strategy, venture capital, AI, fast-follower opportunities, and his decision to donate the book's proceeds to support mental health.

Key Takeaways:
→ Product value should take precedence over aggressive revenue growth.
→ The startup ecosystem needs greater discipline in revenue growth.
→ AI is creating major opportunities and societal challenges.
→ Fast followers often outperform first movers in the long run.
→ Founders need frameworks for scaling, not just ambition.

Mark Roberge is a Co-Founder at Stage 2 Capital, the first venture fund supported by over 1,000 top sales and marketing executives. Stage 2 has invested in more than 100 startups, helping founders with proven revenue growth strategies and experienced go-to-market leaders to accelerate their growth. He has also been a member of the teaching faculty at Harvard Business School for over a decade, designing and leading courses on sales, marketing, and entrepreneurship, mentoring thousands of student entrepreneurs, and engaging deeply with the challenges of early-stage growth. Before these roles, Mark was the fourth employee and founding CRO at HubSpot, where he built and scaled the go-to-market organization from zero revenue to a successful IPO, pioneering a data-driven, buyer-centric sales model that has since influenced go-to-market teams worldwide.

Connect With Mark:
Website: https://www.stage2.capital/
X: https://x.com/markroberge
LinkedIn: https://www.linkedin.com/in/markroberge/

Most business owners do not lose control all at once. They lose it slowly, one missed number, one poor structure, and one reactive tax decision at a time.

In this episode of Sharkpreneur, Seth Greene interviews Peter Holtz, President of Peter Holtz CPA, who explains why traditional once-a-year accounting often leaves owners overpaying taxes, missing deductions, and making last-minute decisions that undermine long-term growth. He also explains how proactive planning, accurate books, smart business structure, margin awareness, and the right advisory team can help entrepreneurs regain control and build stronger, more profitable businesses.

Key Takeaways:
→ Business owners need proactive tax planning, not year-end panic attacks.
→ Accurate books are the foundation for better tax decisions.
→ The wrong business structure can cost owners money.
→ A good CPA should do more than fill out boxes on a tax return.
→ Tax strategy should align with the owner's, business's, and family's goals.

Peter Holtz is a seasoned CPA, entrepreneur, and tax strategist who helps business owners keep more of what they earn through proactive, year-round tax planning. With more than 20 years of experience, including time in Big 4 accounting and CFO roles for multiple companies, Peter has seen how traditional, once-a-year accounting often leaves business owners overpaying and underprepared.

After recognizing the need for a more strategic approach, Peter built multiple eight-figure accounting firms designed to help business owners outsmart the IRS without relying on aggressive loopholes or unnecessary risk. He works with owners earning $500K to $10M+ to reduce taxes, protect wealth, and turn their CPA relationship into a true profit center.

Connect With Peter:
Website: https://peterholtzcpa.com/
Instagram: https://www.instagram.com/peterholtzcpa/
Facebook: https://www.facebook.com/PeterHoltzCPA
LinkedIn: https://www.linkedin.com/company/peterholtzcpa
https://www.linkedin.com/in/peter-holtz/

What if the reason your marketing isn’t working has nothing to do with your ads?


In this episode of Sharkpreneur, Seth Greene interviews Shamir Duverseau, Co-Founder and Managing Director at Smart Panda Labs, who explains why the post-click experience is the most overlooked yet critical part of the marketing funnel, especially for high-consideration purchases. He shares how aligning teams, applying behavioral psychology, and improving digital experiences after the click can dramatically increase conversions and overall performance.

Key Takeaways:
→ Most marketing budgets are spent before the click.
→ Trust must be established immediately after the click.
→ Relevance is the first requirement for engagement.
→ Enterprise marketing challenges are often people problems.
→ Managing stakeholders is as important as managing strategy.

Shamir Duverseau is a cofounder and Managing Director at Smart Panda Labs, a technical marketing agency for enterprise BwC brands. Throughout his career, he has worked across industries, including travel, entertainment, and technology, with brands such as Southwest Airlines, The Walt Disney Company, and NBCUniversal. Over the past 25+ years in marketing, Shamir has held leadership roles overseeing product management, digital strategy, user experience design, web development, testing, and web analytics. Before joining Smart Panda Labs, Shamir was the Senior Director of Digital Strategy and Services for Marriott International’s Vacation Club Division.

Connect With Shamir:
Website: https://smartpandalabs.com/
Facebook: https://www.facebook.com/smartpandalabs
LinkedIn: https://www.linkedin.com/company/smart-panda-labs/
YouTube: https://www.youtube.com/@smartpandalabs7668

What if one piece of content could open doors to opportunities you never imagined?

In this episode of Sharkpreneur, Seth Greene interviews Shiloh Rodriguez, a Music Composer, Producer, & Songwriter, who shares how he strategically uses Instagram to reach decision-makers, build relationships, and create opportunities without relying heavily on paid ads. He explains how consistency, targeting specific individuals, and delivering value upfront have helped him turn creative content into real-world business results.

Key Takeaways:
→ Social media can be used to target specific decision-makers.
→ Finding a “wave” of content that works is critical for growth.
→ Organic reach can outperform paid ads when used strategically.
→ Delivering value upfront helps open doors to new opportunities.
→ Long-term success comes from consistent execution and visibility.

Shiloh Rodriguez, a music composer, producer, and songwriter, is using the modern marketplace to build a career on his own terms. Through social media and original composition, Shiloh is turning creativity into opportunity and showing what’s possible for today’s artists.

Connect With Shiloh:
Website: https://shilohaudio.com
Instagram: https://www.instagram.com/shilohrodriguez
TikTok: https://www.tiktok.com/@shilohaudio?lang=en
YouTube: https://www.youtube.com/channel/UCo8tj4rp-j9eWcUPTTdTMYg/videos