Luxury On Call

What does it take to protect your brand in an AI-driven world—before someone else profits from it?

In this episode of Luxury On Call, Alexandra Miklosova sits down with attorneys and entrepreneurs Yulia Leshchenko and Elena Shum, founders of Name & Fame, a next-generation firm bringing together branding, intellectual property law, and marketing under one roof.

From the biggest trademark misconceptions to international filing strategy, they explain why waiting can cost you everything—and share real stories of how quickly a name can be copied, domains can be purchased, and fake products (or even books) can appear under someone else’s identity.

In this episode:

The #1 brand protection mistake: launching before filing

“File first, then go to market” (and why it matters)

Global protection: what can happen after six months

Cyber-squatting + domain buyouts

AI & intellectual property: who owns what?

Trademark vs trade secret (and how to choose)

Their 3-Branch Approach:

Branding

Defining vision, identity, and positioning

Legal Protection

Trademark registration (local + international)

Filing, enforcement, and infringement defense

Marketing

Audience targeting

Promotion and value building

👉 Their philosophy:“Impossible is nothing. Every challenge is an opportunity.”

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In this episode of Luxury On Call, host Alexandra Miklosova sits down with Kyle Tourjé, Principal at Alpha Structural, also known as The Structural Guy, for an eye-opening conversation about the most overlooked element of luxury real estate: what’s holding it all up.

From hillside estates in Bel Air to oceanfront homes in Malibu and fire-impacted properties in the Palisades, Kyle pulls back the curtain on what truly protects Los Angeles homes long-term. This episode dives into structural red flags homeowners miss, why general inspections aren’t enough, how foundations can make or break a deal in escrow, and what rebuilding after fire actually looks like behind the scenes.

Together, Alexandra and Kyle explore what “full-service luxury” means in construction, why live human service still matters in a hyper-automated world, how Alpha Structural helps preserve historic and trophy properties, and why proactive structural assessments are one of the smartest investments a homeowner or buyer can make in Los Angeles. This episode is a must-listen for homeowners, agents, and anyone serious about protecting value, not just aesthetics.

🏗 Luxury Starts Below the SurfaceTrue luxury isn’t just finishes and views, it’s structural integrity, long-term safety, and peace of mind you don’t think about until something goes wrong.

📍 Los Angeles Homes Require Specialized Expertise Hillside, coastal, and fire-prone properties face unique geological and structural challenges that demand experienced, local professionals, not one-size-fits-all inspections.

🧠 General Inspections Aren’t Enough Foundation issues are often missed during standard home inspections. Knowing when to bring in a structural expert can prevent costly surprises and litigation.

🔥 Rebuilding After Fire Is a Science In areas like the Palisades and Malibu, foundations may be tested, recertified, repaired, or completely replaced, often determining whether rebuilding is even possible.

🤝 Full-Service Is the New Luxury Standard Live communication, hands-on service, and real humans answering the phone still matter—especially when homeowners are dealing with high-stress structural concerns.

📈 Structural Insight Adds Real Estate Value Beyond identifying problems, structural experts can advise on future potential—pools, basements, additions, safe rooms, helping buyers and sellers see what’s truly possible.

Kyle Tourjé is a Principal at Alpha Structural, a family-owned, Los Angeles-based firm specializing in structural repair, foundation systems, hillside stabilization, and complex engineering solutions. With experience inspecting and working on thousands of buildings across Los Angeles, Orange County, Ventura, and Santa Barbara, Kyle is trusted by top agents, homeowners, and asset managers to protect everything from modest homes to iconic luxury estates.

Known for his hands-on leadership, integrity, and obsession with service, Kyle represents a new standard in structural expertise, where engineering excellence meets real human connection.

🎧 Luxury On Call is the #1 podcast for the service-obsessed modern homeowner—delivering vetted experts, trusted referrals, and insider access to the professionals who protect, elevate, and future-proof luxury living.
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In this episode of Luxury On Call, host Alexandra Miklosova sits down with Todd Johnson, the powerhouse President & CEO of the Beverly Hills Chamber of Commerce, for a wide-ranging and deeply human conversation about what luxury really means.

Beyond Rodeo Drive and iconic brands, Todd Johnson reframes luxury through the lens of hospitality, service, safety, and genuine human connection. Drawing from over a decade leading one of the most influential chambers in the world, he offers rare insight into why Beverly Hills remains a global beacon for business, innovation, and elevated living.

Together, Alexandra and Todd explore the evolution of Beverly Hills as a brand, the Chamber’s mission as a true one-stop shop for businesses, the future of luxury retail and hospitality, and the monumental developments shaping the city ahead of the World Cup, Super Bowl, and 2028 Olympics. This episode is a masterclass in leadership, service, and the quiet power behind enduring luxury.

✨ Luxury Is Service, Not StatusTrue luxury isn’t just about labels — it’s about hospitality, kindness, authenticity, and making people feel genuinely cared for.

🏛 Beverly Hills Is a Global BrandMore than a city, Beverly Hills is one of the strongest brands in the world, built on safety, innovation, and a tightly connected business ecosystem.

🤝 The Chamber as a One-Stop ShopThe Beverly Hills Chamber of Commerce exists to help businesses navigate permits, partnerships, and growth — saving time by making the right connections fast.

🎭 FAME Committee & Industry EvolutionNew initiatives like the FAME committee (Fashion, Art, Media & Entertainment) reflect the Chamber’s commitment to evolving with modern industries and creative leaders.

🏗 What’s Coming to Beverly HillsFrom flagship Louis Vuitton and Tiffany developments to the $5–6B One Beverly project, the city is undergoing a historic transformation that will redefine luxury retail and living.

🌍 Hospitality Drives the EconomyMajor global events — the NBA All-Star Game, World Cup, Super Bowl, and Olympics — will amplify Beverly Hills’ role as a hospitality and luxury destination for the world.

Todd Johnson is the President & CEO of the Beverly Hills Chamber of Commerce, where he has led for over a decade. With a background rooted in hospitality and service, John is widely respected for his approachable leadership, strategic vision, and commitment to strengthening both business and community in one of the world’s most iconic cities.

🎧 Luxury On Call is the #1 podcast for the service-obsessed modern homeowner — delivering vetted experts, trusted referrals, and insider access to the people who elevate estate and lifestyle.
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What does luxury truly mean — and how do you deliver it consistently?

In this episode of Luxury on Call, host Alexandra Mikolosova sits down with Ruby, the culinary visionary behind Sweet Angeles and Heart of Beverly Hills on Rodeo Drive, for an intimate conversation on luxury service, intentional craftsmanship, and building a premium brand through care and detail.

Ruby shares her remarkable journey from baking cakes from scratch to becoming a preferred vendor for the Pentagon, creating bespoke desserts for celebrities, luxury weddings, corporate events, and iconic Beverly Hills celebrations. Together, they explore what defines true luxury today — from attention and presence to quality ingredients, aesthetics, and customer experience.

This episode is a must-listen for entrepreneurs, real estate professionals, hospitality leaders, and anyone obsessed with service excellence and elevated living.

✨ Topics include:• What luxury really means in modern life• How extraordinary service builds powerful opportunities• European baking traditions vs. mass production• Creating unforgettable customer experiences• Luxury catering for real estate, weddings & corporate events• Building a brand on Rodeo Drive

🎧 Listen now and discover why luxury is felt — not flaunted.

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Welcome to Luxury on Call, the podcast where luxury isn’t about flashy things—it’s about exceptional service. Join your host, real estate expert Alexandra, as she sits down with her trusted title pros Luca and Frank from Lawyers Title to reveal the hidden truths behind one of the most important (and overlooked) aspects of real estate: how you hold title.

Whether you're buying your first home, building your investment portfolio, or planning for the future, this episode delivers must-know strategies that could save you thousands—and a whole lot of legal trouble.

In this episode, you’ll learn:🔑 Why luxury = service—and how title professionals bring peace of mind🏡 The different ways to hold title (and which to avoid)📜 Why a trust might be your best asset protection tool⚠️ How to guard against title theft with free monitoring tools📉 How Prop 19 can help homeowners 55+ save big on property taxes🧰 What to include in your personal Title Toolbox as a homeowner or investor

Mentioned in the Episode:


LA County E-Notification System (free title monitoring)


Homeowner’s Tax Exemption Form


Contact Luca & Frank via Alexandra for title support

🎧 Hit Follow for more expert-driven insights where real estate meets high-touch service. Because true luxury is being informed, protected, and always on call.

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