Life, Money & Love with Dylan Mullan

• “From $5M to $22M within 12 months” - The Explosive Rise of Boost Lab & YSB with Craig & Lisa Schweighoffer

  In this episode, I sat down with Craig and Lisa Schweighoffer, the powerhouse couple behind Boost Lab, one of Australia’s fastest-growing skincare brands. Prior to launching Boost Lab, Craig was the CEO of 42 Below, a vodka brand sold to Bacardi for $140 million, and both were early investors in Ecoya, a candle brand sold to Chinese Citi Group for $200 million. In just a few short years, Boost Lab went from an idea at the kitchen table to a brand found in over 1,000 stores, with a run rate well over $10 million, and a hero serum that’s now sold every 3 minutes.In this episode, they share exactly how they did it, what worked, what failed, and what they’d do differently. We dive deep into the lessons they learned from their previous businesses, including how alignment in life and business is everything, why solving real problems matters more than hype, and how to spot overlooked opportunities in crowded markets.In this episode:The $140M Vodka Exit – How Craig led 42 Below to a massive acquisition by Bacardi and what that taught him about building brands that matter.The $200M Ecoya Sale – Lisa and Craig’s early investment in a candle brand that sold to Citigroup, and what you can learn from how they positioned it.The Product That Sells Every 3 Minutes – Why one serum took off like wildfire and how knowing your customer changes everything.Serving the Forgotten Market – Why focusing on women in their 40s and 50s (a group most brands ignore) became their biggest strength.The Power of Alignment – Craig opens up about past failures and why being misaligned with partners and purpose nearly derailed him.Building a Brand People Can’t Live Without – The test they use to know whether a product is truly needed or just nice to have.From Retail Strategy to Direct-to-Consumer Mastery – How their approach changed depending on the customer and what you can take from that.The Role of Grit, Risk & Belief – Why they walked away from comfort, took big risks again, and how they kept believing through the doubt.Their Advice for Founders in Crowded Markets – The brutally honest truth about standing out in industries where everyone’s trying to be #1.—Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇https://cal.com/lifestyle-brands/application-callsFollow the channel here👇Instagram: https://www.instagram.com/lifemoneyandlove/?hl=enTikTok: https://www.tiktok.com/@lifemoneyandloveYoutube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30QFollow me here👇Instagram: https://www.instagram.com/dylanmullanTikTok: https://www.tiktok.com/@dylanmullanFollow Boost Lab here👇Instagram: https://www.instagram.com/boostlabco/?hl=en Hosted on Acast. See acast.com/privacy for more information.

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  1:34:45
• How to Build a Multi-Million Dollar Property Portfolio on a $75K Income – Jack Henderson’s Step-by-Step Blueprint For Real Estate Success!

  In this episode, I sat down with Jack Henderson, one of Australia’s most exciting young entrepreneurs & property experts. Jack is the founder of Henderson Advocacy and Endeavour Build, and by the age of 28, he’s built a personal property portfolio worth over $40 million and a business generating more than $25 million in revenue.Jack breaks down exactly how he went from labouring on $75K a year to owning multi-million-dollar properties and running a 100-person company. He shares the step-by-step strategies he used to buy his first property, scale his real estate empire, and build a brand that now dominates online.He explains why the government won’t save you, how most people are living above their means, and what to do if you want to take control of your future.In this episode:How Jack turned a $75K salary into a $40M property portfolio by 28 – The exact steps he followed to start small and build a real estate empire from the ground up.From $7 an hour to $25M in revenue – How Jack went from golf ball boy and civil construction worker to leading a 100-person property advisory business.Why he believes the cost of living crisis is overhyped – Jack’s controversial take on why most people just need to live within their means (and how you can).The strategy Jack used to buy his first home with a low income – Learn how he saved smart, leveraged the right opportunities, and made his first move in property.Why your first hire should NOT be an assistant – Jack explains why hiring a videographer changed everything for his brand and business growth.Building an elite team and why most people hire the wrong way – What Jack looks for in a high-performer and how the right people helped him scale faster.The power of brand in business today – Why Jack believes your brand is more important than your product, and how to build one that wins.The harsh truth about personal responsibility – Why Jack doesn’t believe in waiting for handouts and how taking ownership of your life is the ultimate unlock.How to start investing in property with $30K or less – Jack’s tactical breakdown of what to buy, where to buy, and how to play the long game.Why most people will never get rich – The mindset traps that stop people from building wealth and Jack’s advice for avoiding them.—Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇https://cal.com/lifestyle-brands/application-callsFollow the channel here👇Instagram: https://www.instagram.com/lifemoneyandlove/?hl=enTikTok: https://www.tiktok.com/@lifemoneyandloveYoutube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30QFollow me here👇Instagram: https://www.instagram.com/dylanmullanTikTok: https://www.tiktok.com/@dylanmullanFollow Jack here👇Instagram: https://www.instagram.com/jackchenderson/?hl=en Hosted on Acast. See acast.com/privacy for more information.

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  1:17:50
• How Pam Yip Made Millions Selling DIY Manicure Kits!

  In this episode, we sit down with Pam Yip, the founder of By Me & Crew - Australia’s first semi-cured gel nail sticker brand that’s taken over TikTok, Instagram, and beauty shelves across the country.Pam turned a random discovery in a Korean beauty store into a $1M brand in under 12 months, now stocked in major retailers like Priceline and featured on the Today Show, 7News, and more. From going viral with over 400 million views to building a cult-following of beauty lovers, Pam’s journey is as exciting as it is inspiring.In this episode, Pam shares the real behind-the-scenes of going from idea to shelf, including how she cracked retail, what it took to build a brand that stands out online, and why content was her secret weapon (hint: she used to run a content agency).She also opens up about the businesses she started and stopped before this one, the power of learning from failure, and the mindset it takes to build something truly great.In this episode:The Accidental Discovery in Korea: How a last-minute solo trip and a random product find sparked a million-dollar beauty idea.Launching Australia’s First Semi-Cured Gel Nail Brand: The steps Pam took to bring an unheard-of product category to a new market.From Burnout to Breakthrough: Why Pam had to hit pause on everything in her life before finding clarity on her next big move.The First $1M in Under 12 Months: What actually went into scaling By Me & Crew from concept to seven figures in less than a year.Cracking Retail with Priceline & Terry White: What the process of getting into major national retailers really looks like behind the scenes.The Power of TikTok and Viral Content: How Pam created content that led to 400M+ views and a loyal community of beauty fans.When the Product Doesn’t Exist Yet: The months of back-and-forth it took to create something the market had never seen before.Why Focus Is Her Superpower Now: What Pam learned from juggling too many projects in the past and how she stays laser-focused today.Lessons from Her First Business (That Never Launched): The story of the zodiac necklace hustle that never got off the ground.Building a Brand Without a Beauty Background: How Pam used her digital marketing experience to dominate in a space she wasn’t trained in.—Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇https://calendly.com/viralbrandbuilder/applyformentorshipFollow the channel here👇Instagram: https://www.instagram.com/lifemoneyandlove/?hl=enTikTok: https://www.tiktok.com/@lifemoneyandloveYoutube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30QFollow me here👇Instagram: https://www.instagram.com/dylanmullanTikTok: https://www.tiktok.com/@dylanmullanFollow Pam here👇Instagram: https://www.instagram.com/bymeandcrew/ Hosted on Acast. See acast.com/privacy for more information.

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  1:18:35
• Building A BILLION Dollar Business - The Viral Marketing Formula Behind Wedded Wonderland’s Social Media Success!

  Wendy El-khoury is not just a businesswoman - she’s a visionary who transformed the wedding industry. As the founder of Wedded Wonderland, she built a global empire that connects couples with over 100,000 wedding businesses and 2,000 venues across 54 countries. Her platform reaches over 10 million people every week, making her the go-to expert for all things weddings.In this episode, Wendy shares the jaw-dropping story of how she turned an idea into a billion-dollar brand. She opens up about the struggles of balancing a global business with raising five kids, the marketing strategies that skyrocketed her success, and the secrets to social media domination.From starting out with zero resources to working with some of the biggest names in the industry, Wendy breaks down exactly how she made it happen. Wendy’s story is proof that nothing is impossible when you refuse to quit.In this episode:How Wendy turned Wedded Wonderland into a billion-dollar brand – The journey from a simple idea to a global platform with over 100,000 businesses and 2,000 venues.The marketing secrets that made Wendy an industry leader – How she built a brand that reaches over 10 million people every single week.The TRUTH about balancing business and motherhood – Running a global company while raising five kids (all under 12!) and how she makes it work.Overcoming health struggles and defying the odds – Wendy shares her battle with health issues and how she was told she couldn’t have children… but proved everyone wrong.How she raised over $10 million for charity – The mindset shift that led her to give back and why philanthropy has been a key part of her success.The importance of networking in building a business empire – Why the right connections can completely change your career and how to make them.Social media growth strategies that ACTUALLY work – The exact content strategies Wendy used to dominate Instagram and build an engaged audience.The biggest mistakes people make in the wedding industry – The costly errors that vendors and couples make (and how to avoid them).From Western Sydney to a global icon – How growing up in a diverse community helped Wendy understand and connect with different cultures worldwide.Her biggest lessons from scaling a multi-million-dollar company – The challenges, mindset shifts, and strategies that helped her grow Wedded Wonderland to where it is today.—Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇https://calendly.com/viralbrandbuilder/applyformentorshipFollow the channel here👇Instagram: https://www.instagram.com/lifemoneyandlove/?hl=enTikTok: https://www.tiktok.com/@lifemoneyandloveYoutube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30QFollow me here👇Instagram: https://www.instagram.com/dylanmullanTikTok: https://www.tiktok.com/@dylanmullan Hosted on Acast. See acast.com/privacy for more information.

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  1:14:45
• The 3 Best Uses Of A.I For Ecom Brands, Ecommerce Profit Margins Explained & The Formula for Finding Viral Products!

  In this episode, I’m answering your biggest questions about e-commerce, business growth, and the mindset needed to succeed. I break down exactly how I built a multi-million-dollar brand, the biggest mistakes most people make, and the strategies that actually work. From my 3P formula for finding winning products to the AI tools that save me hundreds of hours, I’m giving you an inside look at what it really takes to build and scale a successful brand.I also talk about the hard truths of entrepreneurship—the sacrifices, the challenges, and the lessons I’ve learned along the way. We dive into topics like profit margins, product validation, marketing strategies, and how to create content that actually converts. In this episode:The 3P Formula for winning products – The simple but powerful 3-step process I use to find high-demand products that customers actually want to buy.Why most e-commerce brands FAIL (and how to avoid it) – The biggest mistakes new entrepreneurs make when launching a brand and how I sidestep them.How AI is changing e-commerce forever – The AI tools I personally use to save hundreds of hours and automate key parts of my business.The truth about profit margins & pricing strategy – How to ensure your business is profitable from day one by hitting the right gross margin benchmarks.How to scale an ecom brand without huge ad budgets – The exact organic and paid marketing strategies I use to grow brands fast without wasting money.The secret to balancing work, life, and business growth – Why sacrifice is necessary, how I structure my time, and the reality of building something great.The power of content in e-commerce success – Why founder-led content is a game-changer, and how I create content that actually drives sales.The importance of repeat customers & lifetime value – How I stop relying on ads and build a product ecosystem that keeps customers coming back.How I’m launching my next 7-figure brand – The behind-the-scenes look at my newest business venture, the niche I’m targeting, and what I’m doing differently this time.—Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇https://calendly.com/viralbrandbuilder/applyformentorshipFollow the channel here👇Instagram: https://www.instagram.com/lifemoneyandlove/?hl=enTikTok: https://www.tiktok.com/@lifemoneyandloveYoutube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30QFollow me here👇Instagram: https://www.instagram.com/dylanmullanTikTok: https://www.tiktok.com/@dylanmullan Hosted on Acast. See acast.com/privacy for more information.

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  53:48

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