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From the Ground Up

Inc. Magazine
From the Ground Up
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  • From Pandemic Pivot to National Expansion: How Toss & Spin Is Making Racket Sports More Accessible
    Launched during the pandemic to bring people together outdoors, Toss & Spin is now scaling across the U.S. through smart growth decisions, strategic partnerships, and strong financial discipline supported by Chase for Business
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  • When disaster strikes, what do successful founders do?
    A few years ago, Ariela Safira’s Zeera was set to launch a brick-and-mortar mental health concept in New York. The opening month was set to be April 2020.   As you might’ve guessed, things didn’t go as planned. Still, Ariela led her company through the hardships, a rebrand, and an acquisition.   It’s something of a storybook ending for a founder. But how did Ariela cope with the challenges? And how did she take care of herself along the way?   On this Founder Group Chat, Inc.’s Graham Winfrey continues his conversation with three founders.   Fany Gerson, founder of Mexican ice cream and sweets brand La Newyorkina   Sarah LaFleur, CEO of women’s clothing company M.M. LaFleur   Ariela Safira, founder of recently acquired mental health startup Zeera   Watch and listen to hear how they’ve successfully thrived and grown through adversity, plus how they look after their mental health along the way.
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  • Art Meets Ambition: How One Artist Turned Passion Into a Global Business
    From selling prints made at Kinko’s to global art exhibitions and collaborations with major brands like New Balance and Netflix, Chicago-based artist Louis de Guzman shares the leap-of-faith decisions and business tools that helped transform his creative vision into a thriving enterprise
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    39:02
  • How to scale the right way
    As a founder, trying to scale your business can feel like walking on a knife’s edge. Go too fast or too early, you’ll fall off. Move too slowly and you’ll get left behind.   Every Friday on The Business Model, we’re hosting a Founder Group Chat. Each episode will feature a candid, in-depth conversation about one of the many pressing topics entrepreneurs are facing.  On this first group chat, our topic is scaling. Specifically, how do you scale in the right way? Three founders from very different industries share lessons on scaling that can apply across business.   Our roundtable is:  Fany Gerson, founder of Mexican ice cream and sweets brand La Newyorkina  Sarah LaFleur, CEO of women’s clothing company M.M. LaFleur  Ariela Safira, founder of recently acquired mental health startup Zeera  Graham Winfrey, deputy digital editor for Inc.
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  • Circling Back: Private Clubs Keep Popping Up—and Savvy Founders Are Using Them to Launch Their Companies
    The top 10 percent of earners account for half of consumer spending. To target those big spenders, brands are meeting them where they are: behind closed doors. Host Chloe Aiello talks with Inc. staff reporter Ali Donaldson about why brands are trying to get their products -- not on the shelves of major retailers, like Walmart, Target, or REI -- but behind the closed doors of private, members-only clubs. This means, putting products in the bars, restaurants, and gift shops of places that people have to pay tens, even hundreds of thousands of dollars a year, just to walk into.
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About From the Ground Up

It takes audacity to start a company, grit to grow it, and community to survive the ordeal. From the Ground Up features frank and unfiltered conversations—with some of the most successful founders in the world—about navigating the role of the founder, the tips and tricks entrepreneurs need to know to be successful, and the secrets that nobody really tells you before you start a business.
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