Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons

Why do people become so emotionally attached to brands like Coach and Louis Vuitton? In this episode of Handbag Designer 101, Emily Blumenthal sits down with Jeremy Carr, creator of The Lazy Thrifter, to unpack the psychology behind handbag loyalty, status, identity, and the way fashion communicates who we are. A school psychologist and secondhand fashion enthusiast, Jeremy shares why certain bags become deeply personal, why logo-heavy styles can spark strong reactions, and how changing attitudes toward men's handbags, luxury, and emerging trends reflect a broader cultural shift.
Key Takeaways:
• Handbags are psychological — What we carry can reflect who we are and who we want to be.
• Brand loyalty runs deep — People form powerful emotional connections with the brands they choose.
• Honesty creates conversation — Unfiltered opinions can challenge assumptions and make fashion more interesting.
🎧 Listen now for a candid look at the psychology, status, and emotions behind the handbags we choose.
Our Guest:
Jeremy Carr is a school psychologist, secondhand fashion enthusiast, and creator of The Lazy Thrifter, where he shares his sharp, honest take on handbags, luxury, and fashion culture. His content explores the psychology behind what we buy—and why certain bags and brands inspire such strong opinions.
About the Host
Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, founder of The Handbag Awards, and host of Handbag Designer 101. Known as the “Handbag Fairy Godmother,” Emily has spent years helping emerging designers understand the business, strategy, production, and marketing behind building successful handbag brands.

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What happens when a restaurant owner and lifelong maker decides to create a handbag—and discovers a whole new career? In this episode of Handbag Designer 101, Emily Blumenthal sits down with Markus Richtmann, founder of Atelier Richtmann, to explore how a handmade bag for his wife evolved into a Swedish handbag brand rooted in craftsmanship, color, and local production. Marcus shares how he developed his aesthetic, why getting a bag right can take multiple versions, and the challenge of scaling handmade production without losing the identity that makes the brand special.

Key Takeaways:
• You don’t need a fashion background — Curiosity and craftsmanship can create a new career.
• Know when to say no — A strong brand requires staying true to its vision.
• Craft takes time — Great design often comes through experimentation and iteration.
🎧 Listen now for the story of how one handmade bag sparked an unexpected Swedish handbag career.

Our Guest:
Markus Richtmann is the founder of Atelier Richtmann, a Swedish handbag brand creating handcrafted bags in Northern Sweden. A longtime restaurant entrepreneur and lifelong maker, Marcus turned a personal creative experiment into a growing brand known for distinctive shapes, bold color, craftsmanship, and Swedish-made production.

About the Host
Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, founder of The Handbag Awards, and host of Handbag Designer 101. Known as the “Handbag Fairy Godmother,” Emily has spent years helping emerging designers understand the business, strategy, production, and marketing behind building successful handbag brands.
🎧 Listen now for the story of a 50-year-old entrepreneur embracing a fearless new chapter—and turning his love of making beautiful things into a handbag brand made in Sweden.

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What happens when childhood memories of Philippine handwoven materials collide with an unexpected idea—and a football becomes a handbag? In this episode of Handbag Designer 101, Emily Blumenthal sits down with Ann Gaylord, founder of Ann Gaylord Bags, to explore her unconventional path from the Philippines and an international performing career to handbag design. Ann shares how traditional weaving became the foundation of her brand, how a chance football-inspired prototype sparked an entirely new collection, and why sustainability means creating durable, distinctive bags people can keep for years.
Key Takeaways:
• Inspiration is everywhere — An everyday object can become your next hero product.
• Heritage is an advantage — Traditional materials can become modern, highly commercial designs.
• Sustainability can be fun — Long-lasting products don’t have to sacrifice personality or creativity.
🎧 Listen now for a story of reinvention, craftsmanship, and the unexpected idea that turned a football into a handbag.
Our Guest:
Ann Gaylord is the founder of Ann Gaylord Bags, a handbag brand rooted in Philippine craftsmanship, handwoven materials, sustainability, and unexpected design. Her collections range from woven handbags made in the Philippines to a distinctive sports-ball collection featuring handbags crafted from real footballs and basketballs.
About the Host
Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, founder of The Handbag Awards, and host of Handbag Designer 101. Known as the “Handbag Fairy Godmother,” Emily has spent years helping emerging designers understand the business, strategy, production, and marketing behind building successful handbag brands.
Find Handbag Designer 101 Merch, the HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.
🎧 Listen now to discover how one designer turned cultural heritage, career reinvention, and a real football into a completely unexpected handbag story.

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What happens when a passion project becomes a new kind of retail platform? In this episode of Handbag Designer 101, Emily Blumenthal sits down with Lale Boz, founder of Normal New York, to explore how her pandemic-era interiors and vintage platform evolved into immersive retail experiences bringing together emerging designers, vintage sellers, artists, and creative brands. Lale shares what it takes to build physical retail in an expensive real estate market, from taking over iconic spaces to navigating production costs, staffing, insurance, partnerships, and the realities of losing money along the way.
Key Takeaways:
• Retail is evolving — Experiential, temporary spaces can create urgency and discovery.
• Community matters — Independent brands thrive when they have a platform to collaborate and grow.
• Retail needs to deliver more — Content, PR, partnerships, education, and storytelling can be as valuable as shelf space.
🎧 Listen now for a behind-the-scenes look at building a modern retail platform for independent brands.
Our Guest:
Lale Boz is the founder of Normal New York, an independent retail and creative platform connecting vintage sellers, designers, artists, and emerging brands through curated experiences. What began as a personal creative project evolved into a growing retail community across major creative markets, giving independent brands access to opportunities, audiences, and experiences they might not be able to create alone.
About the Host
Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, founder of The Handbag Awards, and host of Handbag Designer 101. Known as the “Handbag Fairy Godmother,” Emily has spent years helping emerging designers understand the business, strategy, production, and marketing behind building successful handbag brands.
🎧 Listen now for an inside look at how one creative passion project became a new model for independent retail—and why the future of shopping may be less about stores and more about community.

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What happens when customers love your handbag—but don’t buy it right away? In this episode, Lori Tyberg, founder of Siena Wolf, shares what it takes to build a luxury handbag brand around timeless design, Italian craftsmanship, custom hardware, and high production costs. From restarting her business after raising her children to embracing Instagram as a discovery engine, Lori opens up about the patience, discipline, and courage required to build a brand on her own terms.
Key Takeaways:
• Luxury takes patience — Customers may fall in love today and buy months later.
• Edit with discipline — Fewer, stronger silhouettes protect both brand identity and cash flow.
• Show up consistently — Social media, press, and recognition help customers discover and trust the brand.
🎧 Listen now for an honest look at the realities of building a luxury handbag brand from the ground up.
Our Guest:
Lori Tyberg is the founder of Siena Wolf, a luxury handbag brand known for elegant silhouettes, Italian leather, and custom hardware. After stepping away from fashion to raise her children, Lori returned with a refined vision and built Siena Wolf into an independent brand recognized for its craftsmanship and distinctive point of view.
Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.
Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.
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