The CJ Moneyway Show

Most business owners do not need more marketing noise. They need a message people understand, a brand people recognize, a clear picture of the customer they serve, and a channel that can produce results repeatedly.

In this episode of The CJ Moneyway Show(TM), CJ sits down with Amber Gaige, a third-generation entrepreneur, international bestselling author, Certified StoryBrand Guide, and founder of Far Beyond Marketing. Amber's entrepreneurial education started at eight years old, when her parents turned a request for a puppy into her first lesson in borrowing, selling, marketing, and paying back a business loan with interest.

After earning a classical music degree and performing in Europe, Amber returned to her family's plumbing, HVAC, and electrical businesses. There, marketing was not theoretical: if the phone did not ring, people could lose work. That pressure taught her to track results, hold vendors accountable, communicate return on investment, and simplify marketing for operators who do not have time or money to waste.

Amber walks CJ through the Four C's of Effective Marketing - Clear Copy, Consistent Branding, Customer Demographics, and Channel Management - and explains why clarity must come before cleverness. The conversation also explores women in male-dominated industries, AI-assisted lead generation, StoryBrand, website ownership, business systems, and what makes a company attractive to a buyer.

What You'll Learn

• Why a customer should understand what you do and how they benefit almost immediately

• How inconsistent logos, colors, fonts, and messaging weaken brand recognition

• Why marketing to the wrong audience wastes money, even when the content looks good

• How channel management turns one-time customers into repeatable revenue opportunities

• Why documented systems, clean books, and repeatable lead generation matter before a sale

• How StoryBrand positions the customer as the hero and the company as the guide

• Why AI performs best when human judgment gives it clear direction

• How faith, respect, hospitality, and service can become operating values - not just brand language

Guest Bio

Amber Gaige is a third-generation entrepreneur, international bestselling author, Certified StoryBrand Guide, and founder of Far Beyond Marketing. Drawing on experience in family-owned home-service companies, competitive industries, agency leadership, and a private-equity exit, she helps business owners simplify their marketing, clarify their messaging, and build systems designed to generate measurable growth.

Guest Links and CTA

• Far Beyond Marketing: https://farbeyondmarketing.com/

• Contact / book a conversation: https://farbeyondmarketing.com/contact/

• Email: hello@farbeyondmarketing.com

• Free marketing assessment / 2-minute marketing quiz: available through the Far Beyond Marketing website

• Book: The Far Beyond Marketing Guidebook: How to Stop Being Duped by Bad Marketing

CJ Moneyway Show CTA

If this conversation helped you see your marketing more clearly, share it with a business owner who is tired of guessing. Follow and subscribe to The CJ Moneyway Show(TM) for more authentic conversations that build success brick by brick.

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Every decision costs something. The hardest decisions are not between good and bad—they are between competing responsibilities, limited resources, uncertain outcomes, and values we do not want to surrender.

In this episode of The CJ Moneyway Show, CJ sits down with Dr. Brad C. Anderson, a Canadian science-fiction author, university business educator, former biotechnology professional, and organizational-wisdom researcher. Brad explains how his seemingly different worlds all examine the same question: How do people and institutions make sound decisions when knowledge is not enough?

Brad shares what science fiction taught him about imagining life beyond the rules of the ordinary world, what biotechnology revealed about the tension between scientific excellence and business reality, and why the strongest organizations combine different forms of expertise instead of allowing one discipline to dominate.

The conversation moves into the heart of Brad’s research: knowledge may be necessary, but it becomes insufficient when we do not know enough, when what we believe is wrong, or when two valid facts point toward conflicting actions. Through examples involving quality, budgets, healthcare risk, vaccines, and organizational constraints, Brad shows why wise leadership requires more than having information—it requires navigating trade-offs.

CJ and Brad also explore why life is governed by probabilities rather than guarantees, how lost trust changes decision-making, and why values, rationality, and power must be examined together. The result is a thoughtful but practical conversation for entrepreneurs, executives, educators, creators, and anyone responsible for making decisions that affect other people.

Because sometimes the challenge is not finding the right answer. It is deciding what cost you are willing to carry—and acting with wisdom when no perfect answer exists.

In this episode, you’ll learn

• Why science fiction can strengthen strategic imagination

• How disciplinary arrogance weakens organizations

• Why knowledge alone cannot resolve complex trade-offs

• The difference between certainty and probability

• How trust shapes whether people accept expert guidance

• Why values, rationality, and power belong in the same decision framework

• How constraints determine what is ethically practical

Episode key takeaways

• Humility is a strategic capability: your expertise is one piece of the puzzle, not the entire puzzle.

• A fact can be true and still be insufficient to determine what should happen next.

• Wise decisions reconcile competing truths under real constraints.

• Good behavior improves probability; it does not guarantee outcome.

• Leaders damage trust when they communicate probability as certainty.

• Values without power remain intentions; power without values can become manipulation.

• The practical question is not only ‘What is right?’ but ‘What is ethically achievable here?’

Guest links and CTA block

• Brad C. Anderson’s website: https://bradanderson2000.com/

• Free open textbook, Developing Organizational and Managerial Wisdom: https://kpu.pressbooks.pub/developingwisdom/

• LinkedIn: https://ca.linkedin.com/in/bcanders

• Amazon author page: https://www.amazon.com/stores/author/B0088AJWW6

Public-release note: Do not publish Brad’s booking email or telephone number. Use the website and verified professional links above.

If this conversation helped you think differently about leadership and decision-making, follow The CJ Moneyway Show on Apple Podcasts, Spotify, YouTube, and the Bleav network. Share this episode with a leader facing a decision that has no perfect answer, and visit CJ Moneyway Media for more transformational conversations built brick by brick through authentic stories.

Brad C Anderson, organizational wisdom, managerial wisdom, decision making under uncertainty, values rationality power, ethical leadership, leadership trade-offs, probabilistic thinking, organizational constraints, business decision making, multidisciplinary teams, science fiction author, biotechnology leadership, risk communication, trust in experts, complex problem solving, CJ Moneyway Show, Built For Purpose, Bleav Podcast Network

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to The CJ Moneyway Show, powered by CJ Moneyway Media and the Bleav Network—where purpose is the blueprint and legacy is the goal.

Struggling to generate a meaningful return from Google Ads?

You are not alone.

In this episode, CJ Moneyway sits down with John Horn, CEO of StubGroup, a digital advertising agency specializing in paid media management, Google Ads optimization, account suspension recovery, and advertising compliance.

According to John, StubGroup has helped more than 2,000 clients generate over $400 million in revenue by navigating the complexities of pay-per-click advertising and creating campaigns focused on measurable business results.

John explains why many paid advertising campaigns fail, how poor targeting and weak conversion tracking can drain marketing budgets, and why hiring the least expensive advertising provider can create greater costs over time.

CJ and John also examine one of the most stressful challenges advertisers face: Google Ads account suspensions. John shares why accounts are suspended, the mistakes businesses commonly make when appealing, and how advertisers can build more compliant and resilient campaigns.

In This Episode

Why many Google Ads campaigns fail to generate a strong return

Common PPC mistakes made by small and midsized businesses

The danger of choosing paid advertising support based only on price

How tracking, targeting, and landing pages affect profitability

What causes Google Ads account suspensions

How businesses can reduce advertising compliance risks

The StubGroup approach to transparency and campaign optimization

Google Ads strategies for specialized and niche industries

The role of AI and automation in digital advertising

How businesses can use paid media to scale responsibly

John Horn’s advice for companies struggling to improve PPC performance

Paid advertising should not be treated as a shortcut.

It should be managed as a measurable business system—with clear objectives, accurate data, continuous optimization, and a realistic understanding of customer acquisition costs.

Plus, stay tuned for the QuickFire Round, where John answers five rapid-fire questions with the first response that comes to mind.

Listen now on Apple Podcasts, Spotify, YouTube, and all major podcast platforms.

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After 43 years of marriage, Doug Lawrence lost his beloved wife and entered a season that changed his understanding of grief, mental health and purpose.

In this deeply personal conversation, Doug explains why telling his wife’s story became part of his healing, how unresolved losses can accumulate and why asking for help should never be mistaken for weakness. He also discusses how mentors, counselors, family members and trusted friends can support someone through grief—while emphasizing that mentoring should never replace professional mental-health care.

CJ shares how losing his father affected every member of his family differently, including how his mother continues to carry the loss of her husband. Together, CJ and Doug explore the memories, dates and ordinary moments that can bring grief back without warning.

This conversation is about more than learning to live after loss. It is about preserving love, finding safe people with whom to tell the truth and understanding that nobody should have to walk through grief entirely alone.

Doug Lawrence is a grief mentor, author and founder of TalentC. His book, Grief: The Silent Pandemic, examines the emotional and social realities of grief and the importance of connection throughout the healing journey.

In this episode:

• Why grief does not follow a fixed timeline

• How different family members experience the same loss differently

• Why storytelling became part of Doug’s healing

• How unresolved losses can affect future grief

• The role of memory and family rituals

• Why men need safe spaces to discuss emotional pain

• How mentoring can support—but not replace—professional care

• Why it is okay to ask for help

Connect with Doug Lawrence:

Website: https://www.talentc.ca

LinkedIn: https://www.linkedin.com/in/douglawrence-mentor

Grief: The Silent Pandemic is available through Amazon and other major booksellers. ISBN: 9781941680186.

Listener note: This episode discusses bereavement, mental-health struggles and emotional crisis. It is intended for education and personal reflection and is not a substitute for care from a qualified mental-health professional.

If you or someone you know is struggling or in crisis, call or text 988 in the United States or Canada. If there is immediate danger, contact local emergency services.

The CJ Moneyway Show

Transformational Conversations. Built For Purpose.

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What Happens When a Place Refuses to Leave Your Imagination?

Sometimes a story begins with an idea.

Sometimes it begins with a character.

And sometimes it begins with a place.

For author Myron Edwards, a journey to Aphrodite’s Rock on the island of Cyprus became the creative spark behind Mistress of the Rock—a mythological novel bringing ancient legend into a modern story involving love, war, trauma, obsession, possession, and redemption.

On this episode of The CJ Moneyway Show, CJ sits down with Myron to explore not simply the book, but the creative life that eventually produced it.

Myron’s journey has moved through television comedy, advertising, international travel, media, and publishing. His earlier writing includes work connected with the legendary BBC comedy program The Two Ronnies. Over time, his storytelling evolved from the economy and wit of comedy and advertising into longer, emotionally layered fiction.

And then Cyprus gave him another story to tell.

IN THIS EPISODE

CJ and Myron explore:

• Myron’s evolution as a lifelong creative

• His experience writing in television and advertising

• The transition from comedy writing into fiction

• How international travel influenced his storytelling

• The experience that sparked Mistress of the Rock

• Why Cyprus became more than simply a setting

• The influence of Aphrodite and ancient Greek mythology

• Bringing ancient mythology into a contemporary narrative

• Writing about war trauma, obsession, love, and redemption

• The discipline required to sustain a creative life

• How writers transform experiences into stories

• What Myron wants readers to experience through his work

THE BIGGER MONEYWAY LESSON

A creative life rarely moves in a perfectly straight line.

The work you did ten years ago may prepare you for something you have not imagined yet.

The place you visit today may become tomorrow’s story.

The experiences that appear disconnected can eventually reveal themselves as pieces of the same journey.

That is one of the deeper principles behind this conversation:

Nothing meaningful has to be wasted when you learn how to turn experience into purpose.

Brick by Brick.

ABOUT MYRON EDWARDS

Myron Edwards is a writer and storyteller whose creative career has included television, advertising, travel, media, and fiction.

His work evolved from comedy writing associated with BBC television and The Two Ronnies into long-form fiction influenced by history, mythology, place, and human experience.

He is the author of Mistress of the Rock, a mythological novel inspired by Aphrodite’s Rock and the island of Cyprus.

CONNECT WITH MYRON EDWARDS

Guest links were not supplied for this release package.

Myron Edwards: @myronedwards

Book: Mistress of the Rock

CONNECT WITH CJ MONEYWAY

Website:

https://cjmoneyway.com

YouTube:

https://www.youtube.com/@themoneywayshow8493

Apple Podcasts:

https://podcasts.apple.com/us/podcast/the-c-j-moneyway-show/id1707761906

All Platforms:

https://pod.link/1707761906

Book CJ:

https://calendly.com/cj-cjmoneywayshow/60min

Rate & Review The Show:

https://ratethispodcast.com/cjmoneyway

CJ MONEYWAY EXCLUSIVE BENEFITS

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THE MONEYWAY MOVE

Listen to Myron’s story and then ask yourself:

What experience, place, relationship, or unfinished idea from your own journey might still be waiting for you to turn it into something meaningful?

Listen. Watch. Subscribe. Share. Rate and review.

Then take one principle from the conversation and put it into action.

One Conversation. Unlimited Assets.

Create Once. Publish Everywhere. Build Forever.

That’s The CJ Moneyway.

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