Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, a...
We Love B-Roll Because Simple, Shareable Content Never Goes Out of Style
You have probably heard that b-roll is boring and that’s why your content isn’t performing well. That’s simply not true. B-roll has been around forever, it’s not new, social media didn’t invent it, it’s always been there. In fact, “boring b-roll” isn’t the problem, pair it with a good trending audio and quality copy and it works. Remember, it's not about the fancy shots and edits, but the story your content tells, making people feel seen and heard.In this episode we'll be covering:Step by step instructions on how to find the perfect trending audio on Instagram to pair with your b-roll video clips, including what key indicators I look for when picking out a sound.A quick peek at what my journey into social media marketing looked like, all the way back to high school when I always had a camera in my hand.Always quality over quantity, you don't need to post daily. Instead, focus on creating quality content that resonates with your audience.B-roll is far from dead! It's a timeless tool that can add depth and context to your stories. Pair it with trending audio and captivating text, and your b-roll will be anything but boring.Keeping your marketing strategies timeless with content that's simple and specific, yet shareable. Make them feel heard, introduce humor, or share helpful tips to build genuine connections.Links to reels in this episode:Reel: “I Googled my symptoms and it turns out ___” Reel: “I wish more people knew ___”Reel: “Did you know ___”Other episodes you might have missed:Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 026: Start a Signature Series That People Keep Coming Back ForEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 040: Build More Connections with Everyday MomentsEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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12:41
Is There Enough “You” In Your Content?
Can you remember why we all hopped on social media in the first place? I think we've strayed a bit too far with all the perfectly curated content, replicating the endless cycle of tips and value posts that sometimes, let's be honest, feel a bit impersonal.So, let’s talk about the shift back to basics, where real, human connections spark genuine engagement. Whether it's a simple story about a surprise happy hour at home or sharing those seemingly mundane moments that make us who we are, it's time to bring YOU back into the social media equation.In this episode we’ll be covering:The real purpose of social media and why you need to share your personal stories and experiences.Trading in perfectly curated grids to embrace storytelling and sharing real, less edited content.Sharing personal stories from your daily life or business that maintain the human element to connect and engage with others.What to pin at the top of your grid, including my favorite!Using timelines in your content to draw people into your experience and build a more engaging narrative (yesterday, last week, etc.)Links to reels in this episode:Reel: Pilates BoyfriendReel: Mixing Play-dohReel: Spotify PlaylistReel: What Mom and I eat for LunchOther episodes you might have missed:Episode 040: Build More Connections with Everyday MomentsEpisode 043: We’re Getting Back to Basics and Loving Our ContentEpisode 044: Become Their Favorite Comfort Creator with Everyday MomentsEpisode 051: Start Talking About Yourself in Your ContentSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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13:18
Use Customer Insights to Create Reels That Attract and Convert
What are your customers really telling you? If you did last week’s homework (go back to episode 52 if you missed it!) you should have some great market research right now. In this episode, we are going to put it all into action with two viral reels prompts: "POV: You find/found" and "Not to be dramatic". Our goal is to attract and convert, so we’ll walk through examples of how to showcase your feedback and testimonials, pairing them with simple B roll and text for reels you can create in a matter of minutes. In this episode we’ll be covering:How to put these two viral reels prompts into action with tons of examples!Creating connection through stories and experiences to attract ideal customers and make sales. Making sure that clients and customers feel seen and heard in your content. How client stories and testimonials can offer new insights in how your product or service is used or perceived.Using visual storytelling for showcasing products and services. Other episodes you might have missed:Episode 010: Turning Testimonials into Engaging Content for More SalesEpisode 016: Overcome Social Media Overwhelm with Timeless Marketing StrategiesEpisode 038: How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started)Episode 052: You’ll Want to Start Using This Brilliant Marketing StrategySend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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10:44
You’ll Want to Start Using This Brilliant Marketing Strategy
Today we're diving into the way you create content and connect with your audience. First up, I'll share a brilliant marketing strategy that shows us how shifting focus from the product to the experience can make all the difference. We'll discuss the value of using customer testimonials and feedback (aka their own words) to craft compelling marketing materials that actually resonates. Stay tuned til the end, where I'll break down three key questions to ask, even if you're just starting out, so you can elevate your messaging, captivate your audience, and boost your sales. Trust me, you won't want to miss this episode!In this episode we’ll be covering:How a focus on customer experiences creates more engaging content. Incorporating the words and experiences clients and customers use into your marketing content to engage potential buyers.Analyzing websites and reviews can provide insights into creating effective messaging.Collecting testimonials and feedback to help refine your messaging and understand the client's perspective.Conducting interviews with previous clients or ideal customers can provide valuable insights into why they chose your product or service.Three key questions to ask past or ideal clients: why they bought, how they felt before their purchase, and why they would recommend it.Links to videos in this episode:TikTok VideoOther episodes you might have missed:Episode 006: Selling a Lifestyle, Not Just a ProductEpisode 010: Turning Testimonials into Engaging Content for More SalesEpisode 016: Overcome Social Media Overwhelm with Timeless Marketing StrategiesEpisode 019: Convert Viewers to Followers with the “That’s Me” ReelEpisode 023: Create Content That Pops by Knowing Why People Want to BuySend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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12:51
Start Talking About Yourself in Your Content
I know over the years you’ve been told time and time again NOT to talk about yourself and it’s because of this that content has become kind of boring, it took out the connection piece. You need to talk about yourself in your content! We want to hear from you, your journey, why YOU choose to do something a certain way. So today, we’re talking about this type of reel and I want you to try it, because not only can it lead to sales and new followers, but also conversations. In this episode we’ll be covering:We’ll look at examples of viral reels that are using I, Me, and Our in the hooks.Why we love to see demos of your process!What creating valuable content really looks like (it’s not educating…)The importance of storytelling and showing your personal journey, creating human connection.Putting yourself into the content to take a hook from basic to feeling like you’re talking to a friend.Studying these reels and applying these strategies to your own content (without copying!)Links to reels in this episode:Reel 001: Couple RoutineReel 002: Epic Wedding SongsReel 003: PediatricianReel 004: Non-Toxic Body CareReel 005: White WineOther episodes you might have missed:Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels Episode 030: Attract New Followers with Talk to Camera ReelsEpisode 040: Build More Connections with Everyday MomentsEpisode 049: Relatable Humor That Says “They Get Me!”Send a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
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