Static Images vs Carousels vs Reels: Which Instagram Content Type Actually Works Best?
Today, we’re diving into something that trips up so many entrepreneurs and content creators: understanding the strengths and differences between static images, carousels, and reels on Instagram. These formats have evolved so much over the years, and in this episode I’ll break down what makes each one unique, why you don’t need to choose just one, and how to play to your strengths and your audience’s preferences. We’ll talk about the shifts in content trends, like the rise of “me” and “I” centric copy, how big brands are nailing it with simple, story-driven posts, and how you can use your favorite hooks not only for reels, but also for carousels and captions. If you’ve ever struggled with your reach or felt overwhelmed by different content options, this episode is for you!In this episode we’ll be covering:Content formats explained: The key differences between static images, photo dumps, carousels, and reels.Importance of powerful hooks for increasing engagement and how hooks work for reels, carousels, and captions interchangeably.Mixing and matching content formats, testing and analyzing what resonates with your audience and what makes you happy.Shift toward authentic, personable, "me” centric messaging, spotlighting your experience or perspective.Links from this episode:Reel ExampleCarousel ExampleOther episodes you might have missed:Episode 033: Turn Your Content into Swipe-Worthy Carousel PostsEpisode 054: Is There Enough “You” In Your Content?Episode 058: Embrace the Content Creator MindsetEpisode 061: Use The Relatable Expert Hook to Create Your Next Helpful ReelEpisode 063: Was That an Ad? Even the Big Brands are Making it PersonalSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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