Sometimes it’s the most simple yet powerful tweaks that can take your content from just okay to truly engaging, and in a recent Reels Lab coaching call, we did just that. You may not realize just how much of a difference one or two small changes can make, whether it’s adding a descriptive word or slightly tweaking your messaging, to make your content feel more relatable. I’m sharing examples from various industries like travel, real estate, and home decor, and showing you exactly how these creators have crafted content that instantly captures your attention and builds a sense of belonging. We’ll talk about the importance of personal branding, yes, even if you’re a business, and why treating your business account like a personal account is key to building real community online.In this episode we’ll be covering:How small tweaks in your reels text or hooks can boost engagement and relatability.Creating content based on feelings, like nostalgia, helpfulness, or a sense of belonging.Using hyper specific, identifying words and personal brand storytelling in your content.Treat your business account like a personal account for genuine connection and community.Using Instagram stories and behind the scenes content to build stronger relationships.Links to reels in this episode:Reel: THE Wine Stopper on AmazonReel: No Passport NeededReel: Probably Needed a Hug…Reel: DIY’s that make your home look more expensiveOther episodes you might have missed:Episode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 027: Let Your True Personality ShineEpisode 040: Build More Connections with Everyday MomentsEpisode 049: Relatable Humor That Says “They Get Me!”Episode 054: Is There Enough “You” In Your Content?Send a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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8:28
Repurpose Your Content for More Impact with Less Effort
Do you want to save hours of your time when it comes to creating content on social media? I know you do! That’s why we are going all in on how to repurpose your content with ease across various platforms. We’ll discuss the difference between reposting and repurposing, why repurposing is the way to go, and how content performs differently across platforms like LinkedIn, TikTok, and Instagram. We’ll also look at what typical engagement rates are, and review real examples as I walk you through how I would repurpose those posts if they were my own.In this episode we’ll be covering:Why everyone should be repurposing content for social media marketing. The difference between repurposing and simply reposting.Strategies for tailoring content to different platforms like LinkedIn and TikTok.Converting your content into multiple formats, from reels to newsletters, with minimal effort.Real examples of how I would repurpose viral content for various industries.Links in this episode:Loyalty Programs CarouselNo Frills Diner ReelBest Design Decisions ReelFurniture IndustryContent I’ve Repurposed:First Three Instagram Stories CarouselFirst Three Instagram Stories ReelOther episodes you might have missed:Episode 010: Turning Testimonials into Engaging Content for More SalesEpisode 033: Turn Your Content into Swipe-Worthy Carousel PostsEpisode 053: Use Customer Insights to Create Reels That Attract and ConvertSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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12:52
The Reel That Had Me Clicking Buy Immediately
Did you know only 3% of your audience is ready to buy right now? That’s an interesting number, isn’t it? Typically, someone needs to see your content 77 times before they are ready to buy, but there are occasions where someone is ready to buy instantly, just like I was this weekend. This reel stopped my scroll and had me hooked immediately. I was ready to buy without hesitation, and I’m breaking down exactly why this particular reel was so effective, so you can recreate your own. In this episode we’ll be covering:Social Media Marketing World recap, I am so honored to have been a speaker this year!The fascinating stats I learned during Brenna McGowan’s session on Anticipation Marketing.Consistency in your content marketing strategy, building trust and awareness through repeated exposure. Not relying on a single platform to market your business, instead diversifying your content and creating multiple touchpoints for your audience to connect with you.The formula I want you to try this week to create your own reel that makes people want to buy instantly.Plus, a sneak peek of what we’ll discuss on next week’s episode!Links to reels in this episode:Reel: POV You…Other episodes you might have missed:Episode 023: Create Content That Pops by Knowing Why People Want to BuyEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityEpisode 035: Turning Inspiration into Unique and Original ContentEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 050: Stories Work! Here’s how to make them work for YOUSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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11:29
We Love B-Roll Because Simple, Shareable Content Never Goes Out of Style
You have probably heard that b-roll is boring and that’s why your content isn’t performing well. That’s simply not true. B-roll has been around forever, it’s not new, social media didn’t invent it, it’s always been there. In fact, “boring b-roll” isn’t the problem, pair it with a good trending audio and quality copy and it works. Remember, it's not about the fancy shots and edits, but the story your content tells, making people feel seen and heard.In this episode we'll be covering:Step by step instructions on how to find the perfect trending audio on Instagram to pair with your b-roll video clips, including what key indicators I look for when picking out a sound.A quick peek at what my journey into social media marketing looked like, all the way back to high school when I always had a camera in my hand.Always quality over quantity, you don't need to post daily. Instead, focus on creating quality content that resonates with your audience.B-roll is far from dead! It's a timeless tool that can add depth and context to your stories. Pair it with trending audio and captivating text, and your b-roll will be anything but boring.Keeping your marketing strategies timeless with content that's simple and specific, yet shareable. Make them feel heard, introduce humor, or share helpful tips to build genuine connections.Links to reels in this episode:Reel: “I Googled my symptoms and it turns out ___” Reel: “I wish more people knew ___”Reel: “Did you know ___”Other episodes you might have missed:Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 026: Start a Signature Series That People Keep Coming Back ForEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 040: Build More Connections with Everyday MomentsEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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12:41
Is There Enough “You” In Your Content?
Can you remember why we all hopped on social media in the first place? I think we've strayed a bit too far with all the perfectly curated content, replicating the endless cycle of tips and value posts that sometimes, let's be honest, feel a bit impersonal.So, let’s talk about the shift back to basics, where real, human connections spark genuine engagement. Whether it's a simple story about a surprise happy hour at home or sharing those seemingly mundane moments that make us who we are, it's time to bring YOU back into the social media equation.In this episode we’ll be covering:The real purpose of social media and why you need to share your personal stories and experiences.Trading in perfectly curated grids to embrace storytelling and sharing real, less edited content.Sharing personal stories from your daily life or business that maintain the human element to connect and engage with others.What to pin at the top of your grid, including my favorite!Using timelines in your content to draw people into your experience and build a more engaging narrative (yesterday, last week, etc.)Links to reels in this episode:Reel: Pilates BoyfriendReel: Mixing Play-dohReel: Spotify PlaylistReel: What Mom and I eat for LunchOther episodes you might have missed:Episode 040: Build More Connections with Everyday MomentsEpisode 043: We’re Getting Back to Basics and Loving Our ContentEpisode 044: Become Their Favorite Comfort Creator with Everyday MomentsEpisode 051: Start Talking About Yourself in Your ContentSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
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