Identity Trust: Why 125 Years of Marketing Just Died
In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the evolving landscape of the customer journey, emphasizing the importance of trust in modern marketing. They explore how traditional stages of the buying process are being replaced by a more fluid approach, where trust becomes the key driver of transactions. Through case studies and examples, they highlight the significance of identity trust, authenticity, and the role of founders as trust agents in building strong connections with consumers. The conversation also touches on the challenges and strategies for effectively engaging audiences in both B2B and B2C contexts.Chapters00:00 The Death of the Traditional Customer Journey02:51 The Role of Trust in Modern Marketing06:09 Case Studies: Successful and Controversial Campaigns09:05 Identity Trust: Connecting with Consumers11:57 The Power of Authenticity in Advertising14:56 Building Trust in B2B vs B2C17:59 Actionable Strategies for Trust Building20:47 The Importance of Founders as Trust AgentsSpecial AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vaultConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube 👉 HereRESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREE
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Navigating Business Transitions: From Epic to Scalable
In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the recent transition from Epic Network to a more focused approach with the Scalable Company. They explore the challenges of running a business that has taken on a life of its own, the importance of making changes when a business no longer serves its founders, and the evolving landscape of course creation in the age of AI. The conversation emphasizes the need for entrepreneurs to take action, embrace change, and focus on what truly brings them joy in their business endeavors.Chapters00:00 Introduction and Context of Change03:02 The Evolution of Epic Network05:58 The Decision to Pivot: Why Change is Necessary08:53 Understanding Business Ownership and Personal Happiness11:48 The Importance of Knowing What to Exit To14:56 The Future of Course and Information Businesses21:05 Lessons Learned from the Epic Network Experience30:35 The Reality of Course Consumption33:10 Reflections on 2020 and Business Decisions36:07 Navigating Change and Decision-Making40:06 What Would Need to Be True?43:12 Future Plans and New Directions46:24 Final Thoughts and Messages to the CommunitySpecial AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vaultConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube 👉 HereRESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREE
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The Hidden Cost Of Dead Brands
In this episode of the Business Lunch Podcast: We discuss the recent SEC lawsuit against Tai Lopez and the implications of his business model involving the acquisition of defunct retail brands. We analyze the challenges faced by the business, including operational complexities, funding issues, and the importance of having a strong leadership team. We also delve into strategies for revitalizing brands and the lessons learned from this case, emphasizing the need for careful investment and operational planning.TakeawaysThe importance of testing business models before full commitment.Operational complexity requires a strong team with relevant experience.Raising capital should be done with a clear plan for deployment.Brand recognition does not guarantee brand equity.Investors should evaluate the management team's experience and track record.Avoid getting caught up in hype when considering investments.Successful brand revitalization requires strategic marketing and operational support.Understanding consumer preferences is crucial for brand success.Invest in what you know and understand to minimize risk.Be cautious about raising outside capital and its implications.Chapters00:00 Introduction and Book Launches03:06 Tai Lopez SEC Lawsuit Discussion06:04 Business Model Analysis of Acquired Brands08:54 Operational Challenges and Funding Issues12:03 Strategic Recommendations for Brand Revitalization15:08 Lessons Learned from Investment Failures18:10 Final Thoughts and TakeawaysSpecial AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vaultConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube 👉 HereRESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREEMentioned in this episode:The VaultSpecial Announcement
After 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently.
This isn't because they didn't work,...
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Snack Time: How to Thrive in a Frozen Funding Market
In this episode of Business Lunch(Snack Time): This conversation delves into the significant impact of the federal shutdown on small business financing, particularly focusing on the halt of SBA loans. It explores the resulting liquidity shock, the opportunities it presents for buyers, and the alternative financing strategies that can be employed during this period. The discussion also emphasizes the importance of preparation for sellers and outlines a rapid 10-day strategy for buyers to navigate the current market dynamics effectively.TakeawaysThe federal shutdown has halted SBA loans, impacting small business transactions.A liquidity shock creates temporary opportunities for buyers.Waiting for the SBA to reopen may lead to missed opportunities.Sellers should be flexible and ready to negotiate terms for certainty.Alternative financing options include seller financing and CVRs.Buyers need to prepare a clean deal package to be competitive post-shutdown.The urgency to act now is critical to avoid chaos when the SBA reopens.Understanding geographical concentrations of SBA loan blockages can inform strategy.A proactive approach is essential for both buyers and sellers in this market.The negotiation strategy should align incentives between buyers and sellers.Chapters00:00 Impact of Federal Shutdown on Small Business Transactions04:30 Navigating the Liquidity Shock: Opportunities for Buyers07:27 Alternative Financing Strategies During the Shutdown10:32 Preparing Sellers for a Quick Exit13:38 Aggressive Strategies for Buyers in a Tight Market16:13 snackable introI'm Retiringhttps://epicnetwork.com/epic-retirement-program-vault/Connect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube 👉 HereRESOURCES:I'm Retiring, See What Is Going In The Vault7 Steps to Scalable workbookGet my book, Zero Down, FREE
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The Embedded Influencer Playbook
In this episode of Business Lunch: Roland Frasier and Ryan Deiss discuss the evolving landscape of personal branding and the necessity of becoming an embedded influencer in today's marketing environment. They explore the importance of having a unique point of view, the challenges of building a personal brand, and the strategies for creating engaging content across various platforms. The conversation emphasizes the need for authenticity and connection in branding, as well as actionable steps for listeners to develop their own personal brands effectively.Takeaways:Personal branding is essential in today's marketing landscape.Embedded influencers are more effective than traditional spokespeople.AI has made personal branding more accessible and manageable.Creating content is a necessary part of being a brand ambassador.A unique point of view is crucial for standing out.Character development is key in personal branding.Reluctance to be a public figure can be overcome with practice.Choosing the right content channels is vital for success.Engaging content formats can enhance audience connection.Brands should focus on building a community around their unique perspectives.Chapters:00:00 The Rise of Personal Branding05:56 The Necessity of Embedded Influencers12:02 Building Your Personal Brand18:06 Navigating Reluctance in Personal Branding24:06 The Three Pillars of Personal Branding29:53 Creating Content That Resonates35:56 Final Thoughts on Unique Points of ViewConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube 👉 HereRESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREE
How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
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