From the Digital Box Set: This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance may have come from clients who hated the idea, focus groups that gave the thumbs-down, apprehension within the agency or even that the initial research declared them failures. But they survived and thrived because someone said...Damn The Torpedoes.
This is an archived episode that aired originally on January 18, 2018.
S7E02 (Archive) - I See A Little Silhouetto Of A Brand: How Old School Products Survive
From the Digital Box Set: This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even better business today. We’ll look at how one company makes money by retiring its products, why another partnered up with its biggest competitors to stay relevant and how an entire profession saved itself by not going digital. From Crayola to Velveeta, it all comes down to smart marketing.
This is an archived episode that aired originally on January 11, 2018.
S7E01 (Archive) - Put It Between Your Knees and Squeeze: Marketing A Fad
From the Digital Box Set: Kicking off season 7, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a single toy made Tyco the subject of bomb threats and how a popular piece of jewellery was inspired...by doctors. From the Thighmaster to the Pet Rock, we'll break down what makes fads so absolutely irresistible.
This is an archived episode that aired originally on January 4, 2018.
S6E26 (Archive) - Ask Terry 2017
From the Digital Box Set: This week marks the final episode of the 2017 Under The Influence season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering the marketing and advertising questions you've sent us through social media. From how we come up with new episode topics each week to why mattress companies don’t use sex to sell mattresses to which commercials are my all-time favourites - this year’s questions are fun and insightful.
This is an archived episode that aired originally on June 29, 2017.
S6E25 (Archive) - Bookmarks 2017
From the Digital Box Set: This week, it’s our annual Bookmarks episode. The research team at Under the Influence does a lot of reading over the year and finds a lot of great stories - many of which don't fit into our regular season. But that doesn't mean they shouldn't be told. We’ll look at why Sting laughs at the beginning of Roxanne, how the U.S. military learned a lesson in branding when it got soldiers to eat their vegetables and the interesting story behind which car was the first ever to feature…a cup holder.
This is an archived episode that aired originally on June 22, 2017.
Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.
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