Friend Forward

What actually motivates women to attend a social gathering?
If you plan on hosting a gathering any time over the next few weeks, you'll want to know so that you can decrease the chances of people RSVP'ing "no" (or saying "yes" but onyl to cancel hours before).
In this episode, host and friendship expert Danielle Bayard Jackson shares fresh data from the new "Hosting and Gathering Among American Women: Trends and Barriers" Survey from the Women's Relational Health Institute.
There were multiple sections of the report, but today we'll focus on the section about attending gatherings, including:
the number one thing women say motivates them to attend a gathering
other factors that make women more likely to say "yes"
three tangible things hosts can do to actually make guests want to show up

DOWNLOAD THE FULL REPORT HERE.

🎧 BUT WAIT… THERE'S MORE.
Members of Office Hours get supplementary material with every episode to deepen their friendships.
Join anytime at: https://www.betterfemalefriendships.com/

📚 RESEARCH & REFERENCES:
In this episode, Danielle mentioned research by Benjamin Meagher: "Ecologizing social psychology: The physical environment as a constituent of social processes"

📚 UPCOMING EVENTS
The "Good Chemistry" mixer is happening on November 7 in Tampa, Fl. Get more details here: Good Chemistry

🎙️ GET FEATURED ON THE PODCAST
Have a friendship question, hot take, or personal story you want featured? Send a voice note via Instagram DMs @friendforward or email a voice note or video to hello@betterfemalefriendships.com.
WORK WITH DANIELLE BAYARD JACKSON:
Join Office Hours for bonus content and community → https://www.betterfemalefriendships.com/officehours
Check out more connection resources → https://friend-forward.captivate.fm/resources

FOLLOW DANIELLE BAYARD JACKSON:
Get the book "Fighting for our Friendships" → https://www.betterfemalefriendships.com/fighting-for-our-friendships
Follow on Instagram → https://friend-forward.captivate.fm/instagram
Follow on TikTok → https://www.tiktok.com/@thefriendshipexpert
Learn more about Danielle →https://www.daniellebayardjackson.com/

🗣️ BOOK DANIELLE TO SPEAK
Looking for a speaker on women's cooperation, communication, and conflict? Send your inquiry to info@tellpublicrelations.com.

What is the "hosting gap" (hosting paradox)? In this episode, host and friendship expert Danielle Bayard Jackson studies fresh data from the new "Hosting and Gathering Among American Women: Trends and Barriers" Survey from the Women's Relational Health Institute.
There were multiple sections of the report, but today we'll focus on the section about hosting, including:
the gap between what we prioritize when we host and what we want most as an attendee
the two barriers for American women who gather
two things we can do to increase our motivation to gather our friends

DOWNLOAD THE FULL REPORT HERE.

🎧 BUT WAIT… THERE'S MORE.
Members of Office Hours get supplementary material with every episode to deepen their friendships.
Join anytime at: https://www.betterfemalefriendships.com/

📚 RESEARCH & REFERENCES:
In this episode, Danielle mentioned research by Benjamin Meagher: "Ecologizing social psychology: The physical environment as a constituent of social processes"

📚 UPCOMING EVENTS
The "Good Chemistry" mixer is happening on November 7 in Tampa, Fl. Get more details here: Good Chemistry

🎙️ GET FEATURED ON THE PODCAST
Have a friendship question, hot take, or personal story you want featured? Send a voice note via Instagram DMs @friendforward or email a voice note or video to hello@betterfemalefriendships.com.
WORK WITH DANIELLE BAYARD JACKSON:
Join Office Hours for bonus content and community → https://www.betterfemalefriendships.com/officehours
Check out more connection resources → https://friend-forward.captivate.fm/resources

FOLLOW DANIELLE BAYARD JACKSON:
Get the book "Fighting for our Friendships" → https://www.betterfemalefriendships.com/fighting-for-our-friendships
Follow on Instagram → https://friend-forward.captivate.fm/instagram
Follow on TikTok → https://www.tiktok.com/@thefriendshipexpert
Learn more about Danielle →https://www.daniellebayardjackson.com/

🗣️ BOOK DANIELLE TO SPEAK
Looking for a speaker on women's cooperation, communication, and conflict? Send your inquiry to info@tellpublicrelations.com.

In this episode, we're kicking off our 4-week series on gathering, as we enter the holiday season.
This week, host and friendship expert Danielle Bayard Jackson interviews Amber Mayfield Hewitt about the art of hosting, emphasizing authenticity, intentionality, and community building. They explore practical tips for creating meaningful gatherings that foster connection and joy.

Key topics addressed in this episode:
Reframing hosting as a joyful skill, not a burden
Addressing common mentalities around hosting and guest lists
Creating personal and intentional experiences
The importance of vulnerability and authenticity in gatherings
Designing spaces and activities that foster curiosity and connection
The role of recurring events in community building

🎧 BUT WAIT… THERE'S MORE.
Members of Office Hours get supplementary material with every episode to deepen their friendships. Join anytime at: https://www.betterfemalefriendships.com/officehours
This week's bonus: A five-part series on a book about women's aggression that doesn't release until next year (but as a member, you get a preview!).

ABOUT AMBER MAYFIELD HEWETT
Amber Mayfield Hewett is an award-winning event producer and founder of the To Be Hosted supper club, the creator of While Entertaining, and the author of Your Turn to Host.
CONNECT WITH AMBER:
Book, Your Turn to Host
Website: https://www.ambermayfield.com/about
Instagram: https://www.instagram.com/ambb_mayy/

🎙️ GET FEATURED ON THE PODCAST
Have a friendship question, hot take, or personal story you want featured? Send a voice note via Instagram DMs @friendforward or email a voice note or video to hello@betterfemalefriendships.com.

***ATTEND OUR WOMEN'S MIXER***
We're hosting "Good Chemistry", a data-driven social mixer, on November 7 at 5pm in Tampa, Florida. Grab your ticket here (seats are limited!)

WORK WITH DANIELLE BAYARD JACKSON:
Join Office Hours for bonus content and community → https://friend-forward.captivate.fm/office-hours
Join the Friendship Elevated Fall 2026 Waitlist → https://friend-forward.captivate.fm/friendship-elevated-waitlist
Check out more connection resources → https://friend-forward.captivate.fm/resources
Become a certified relational health coach → https://friend-forward.captivate.fm/relational-health-institute

FOLLOW DANIELLE BAYARD JACKSON:
Get the book "Fighting for our Friendships" → https://friend-forward.captivate.fm/book
Follow on Instagram → https://friend-forward.captivate.fm/instagram
Follow on TikTok → https://friend-forward.captivate.fm/tiktok
Learn more about Danielle → https://friend-forward.captivate.fm/website

🗣️ BOOK DANIELLE TO SPEAK
Looking for a speaker on women's cooperation, communication, and conflict? Send your inquiry to info@tellpublicrelations.com.

We're kicking off our gathering series with a gathering of our own...
One November 7, we're hosting the first of our multi-city "Good Chemistry" Tour in Tampa, Florida at Gemma Floral Wine at 5pm.
Attendees can expect speed-friending, mini connection masterclass, food + drinks, and a personal assessments to learn about (and leverage) your personal connection style.
GRAB YOUR TICKET NOW and you'll claim 6 months free access to "Office Hours" our private Patreon membership.

** Grab your ticket here. **
Learn what you can expect by watching this video.
Want to sponsor this event or bring Good Chemistry to your city? Contact us at hello@betterfemalefriendships.com.

In this episode, host Danielle Bayard Jackson steps into the role of your personal "friendship PR person," guiding you through some of the trickiest situations women encounter in their friendships.
Drawing from her background in public relations and research on women's connection, Danielle Bayard Jackson shares practical scripts, formulas, and growth-oriented responses to help you respond to testing situations without sacrificing your authenticity or reputation.

🎧 BUT WAIT… THERE'S MORE.
Members of Office Hours get supplementary material with every episode to deepen their friendships. Join anytime at: https://www.betterfemalefriendships.com/

📚 EPISODE RESOURCES & REFERENCES:
In this episode, Danielle mentioned her PR consulting business, TELL Public Relations: Tellpublicrelations.com

🎙️ GET FEATURED ON THE PODCAST
Have a friendship question, hot take, or personal story you want featured? Send a voice note via Instagram DMs @friendforward or email a voice note or video to hello@betterfemalefriendships.com.
WORK WITH DANIELLE BAYARD JACKSON:
Join Office Hours for bonus content and community → https://www.betterfemalefriendships.com/officehours
Join the Friendship Elevated Fall 2026 Waitlist → https://friend-forward.captivate.fm/friendship-elevated-waitlist
Check out more connection resources → https://friend-forward.captivate.fm/resources

FOLLOW DANIELLE BAYARD JACKSON:
Get the book "Fighting for our Friendships" → https://www.betterfemalefriendships.com/fighting-for-our-friendships
Follow on Instagram → https://friend-forward.captivate.fm/instagram
Follow on TikTok → https://www.tiktok.com/@thefriendshipexpert
Learn more about Danielle →https://www.daniellebayardjackson.com/

🗣️ BOOK DANIELLE TO SPEAK
Looking for a speaker on women's cooperation, communication, and conflict? Send your inquiry to info@tellpublicrelations.com.