The 1-Post-a-Day Formula That Built a 7-Figure Brand (Ch 7. Build Your Audience)
Send us a textHarnessing the Power of Daily Posts to Build a Seven-Figure BusinessGrab a Copy of the Build Your Audience Book Here: https://platformgrowthbooks.comWelcome to the Market Your Message Show with Jonathan Milligan. In this episode, Jonathan delves into Chapter 7 of his book, 'Build Your Audience,' titled 'The Daily Post Traffic Playbook.' He explores the inspirational story of Justin Welsh, who built a seven-figure business by consistently posting valuable LinkedIn content daily. Jonathan provides actionable insights on how to create and implement your own daily post strategy, including four types of engaging posts—Educate, Entertain, Empower, and Empathize. He emphasizes the importance of consistency, value-driven content, and genuine audience engagement while debunking common social media mistakes.00:00 Introduction: The Power of One Post a Day01:20 Meet Justin Welsh: A Case Study in Consistency03:37 Implementing the Daily Post Strategy04:20 Common Social Media Mistakes06:37 Steps to Implement the Daily Post Strategy08:52 Crafting Engaging Social Media Posts16:21 Today's Exercise: Creating Your First Template Posts18:36 Key Takeaways and Final Thoughts
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19:04
The 60-Day Traffic Trick No One’s Talking About (Ch 6. Build Your Audience)
Send us a textChoose Your Own Traffic Adventure: Focused Strategies for Audience GrowthGrab the Build Your Audience Book Here: https://platformgrowthbooks.comIn this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than spreading efforts thin across multiple methods. He outlines the four main traffic methods—Boost (social media), Build (SEO), Borrow (leveraging other audiences), and Buy (paid advertising). Additionally, he offers essential guidelines for choosing and implementing the right traffic strategy based on one's strengths and audience preferences. Listeners are encouraged to undertake a 60-day challenge, complete with actionable steps, to effectively grow their audience.00:00 Introduction: The Struggle of Overwhelming Marketing Efforts00:16 Welcome to The Market Your Message Show00:26 Introduction to 'Build Your Audience' Book Series01:17 Chapter Six: Choose Your Own Traffic Adventure01:52 The Importance of Focused Traffic Generation02:16 Common Mistakes in Traffic Generation02:50 The Power of Concentrated Effort03:38 The Four Main Traffic Methods04:34 Guidelines for Choosing Your Traffic Adventure06:47 Today's Exercise: Your One-Day Traffic Method Selection09:16 Key Takeaways
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9:35
12 Ways to Skyrocket Your Email List (Ch 5. Build Your Audience)
Send us a textSkyrocket Your Email List: The Lead Magnet Launchpad Strategy👉 Grab Your Copy of The Build Your Audience Book Here: https://platformgrowthbooks.comIn this episode of the Market Year Message Show, host Jonathan Milligan delves into Chapter Five of his book 'Build Your Audience,' revealing the secrets to skyrocketing your email list. Jonathan shares a personal story about a missed opportunity that taught him the importance of lead magnets and provides actionable strategies to effectively promote a lead magnet across 12 different platforms, from blog posts to paid traffic campaigns. Learn how to convert casual visitors into loyal subscribers by transforming every piece of content into a list-building powerhouse. This episode offers practical advice on optimizing touchpoints, diversifying your approach, and preparing for unexpected traffic surges, ensuring you capture every potential lead to grow your business.00:00 Welcome to the Market Year Message Show00:25 The Importance of Building an Email List00:59 The Lead Magnet Launchpad03:17 Common Pitfalls in List Building05:09 The Everywhere, All at Once Strategy06:52 Optimizing Your Email List Building07:13 Promoting Your Lead Magnet Across Platforms12:58 Guest Blogging and Podcasting for List Building15:03 Paid Traffic Campaigns15:54 Crafting an Irresistible Lead Magnet Pitch17:09 Key Takeaways and Conclusion
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17:42
The Perfect 5-Point Landing Page (Ch 4. Build Your Audience)
Send us a textMastering the Perfect Landing Page: The Five-Point BlueprintWant a copy of the book? Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan dives into Chapter Four of his book 'Build Your Audience' and shares the secret to creating a high-converting landing page. Jonathan discusses the importance of building an email list before seeking traffic and introduces the five essential elements of a successful landing page: a catchy headline, productized images, compelling bullet points, a clear call to action, and the no-link rule. He also explains how each element attracts and retains visitors, avoiding common pitfalls like information overload and bland messaging. Jonathan concludes with a practical exercise to help listeners create their own effective landing pages and emphasizes the importance of continuous testing and refining for optimal results.00:00 Introduction: Boost Your Email Subscribers00:34 Foundations: Building Your Email List01:20 The Perfect Five-Point Landing Page01:32 The Elevator Pitch: A Historical Insight03:14 Common Landing Page Mistakes05:33 The Five-Point Landing Page Blueprint08:34 Practical Exercise: Create Your Perfect Landing Page11:09 Key Takeaways and Conclusion
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11:40
Create an Attractive Lead Magnet (Ch 3. Build Your Audience)
Send us a textCrafting Irresistible Lead Magnets: The Dirty Dozen IdeasWant a copy of the book? Go to: PlatformGrowthBooks.comIn this episode of the Market Year Message Show, host Jonathan Milligan introduces Chapter 3 from his book 'Build Your Audience,' focusing on the importance of creating attractive lead magnets. Jonathan shares 12 innovative ideas, dubbed 'The Dirty Dozen,' that can help bloggers, coaches, and entrepreneurs grow their email lists effectively. He emphasizes simplicity, value, and catering to different learning styles while creating lead magnets. The episode also includes practical steps for listeners to create their own lead magnets, transforming theory into actionable practice.00:00 Welcome to the Market Year Message Show00:31 Introduction to Lead Magnets01:24 The Trojan Horse Analogy03:04 Common Lead Magnet Pitfalls04:25 Crafting Effective Lead Magnets05:15 The Dirty Dozen: 12 Lead Magnet Ideas09:57 Creating Your Own Lead Magnet11:25 Key Takeaways and Final Thoughts
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