New discoveries, everyday mysteries, and the science behind the headlines — in just under 15 minutes. It's science for everyone, using a lot of creativity and a...
This Cyber Monday, a meditation on holiday sales. A quick trip to pick up presents can turn into an hours-long shopping spree thanks to all the ways stores use research from fields like consumer neuroscience and neuromarketing to entice you. Retailers create urgency and scarcity to push you to give into the emotional part of your brain, motivated by the release of dopamine. But with the help of NPR business correspondent Alina Selyukh, we get into the psychology of sales and discounts: Why it's SO hard to resist the tricks stores use — and some tips to outsmart them. Read Alina's full story here. Questions about the science driving the world around you? Email us at [email protected] more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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14:14
This Hazelnut May Help The Land Back Movement In Canada
Beaked hazelnuts are a wild food native to North America. Indigenous peoples in British Columbia have passed down stories of these hazelnuts as a vital food source their ancestors planted and cultivated. These stories motivated Chelsea Geralda Armstrong of Simon Fraser University to look more deeply at the genetics of the beaked hazelnut and determine just how widely it was cultivated. Indigenous rights attorney Jack Woodward hopes research like this can make a difference in the Land Back movement, providing evidence that land once considered wilderness by European settler colonists was actually being carefully managed by tribes.Another science story in the news catch your eye? Let us know by emailing [email protected] — we'd love to hear from you!Listen to every episode of Short Wave sponsor-free and support our work at NPR by signing up for Short Wave+ at plus.npr.org/shortwave.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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10:21
This COP29, It's All About The Numbers
This year's United Nations climate talks, COP29, wrapped Saturday. Throughout the talks, it was all about the numbers. With the help of NPR climate reporters Julia Simon and Alejandra Borunda, we home in on two. First, $300 billion. That's the amount of money wealthy countries agreed to give developing countries to help them adapt to climate change and reduce pollution. Second, 1.5C. That's a warming limit countries agreed to try not to breach, but that is creeping closer every year. Want to hear the latest in climate news and solutions? Let us know your thoughts by emailing [email protected]!Listen to every episode of Short Wave sponsor-free and support our work at NPR by signing up for Short Wave+ at plus.npr.org/shortwave.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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14:28
How Do You Save An Endangered Language?
By the end of the century, more than 40% of the world's estimated 7,000 languages are in danger of disappearing. Those include indigenous languages in the Amazon. The United Nations also estimates that an Indigenous language dies every two weeks. Today, we focus on two endangered languages spoken in the Vaupés region of northwest Amazonia: Desano and Siriano. Linguist Wilson de Lima Silva at the University of Arizona has been working with the community for a decade in an effort to document the language for future generations. Check out the book Global Language Justice, co-edited by Professor Lydia Liu.Want to hear more Indigenous or linguistics stories? Make your opinion heard by emailing us at [email protected]!Listen to every episode of Short Wave sponsor-free and support our work at NPR by signing up for Short Wave+ at plus.npr.org/shortwave.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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13:14
The Battle To Save Monarch Butterflies
Monarch butterfly populations have plummeted due to habitat loss, pesticide use and climate change. In early December, the U.S. Fish and Wildlife Service is going to decide whether the monarch should be listed under the Endangered Species Act. If that comes to pass, the migratory butterfly would be one of the most widespread species to receive this listing. Want to hear more on the animals that surround us? Email us your ideas to [email protected] — we'd love to hear from you!Listen to every episode of Short Wave sponsor-free and support our work at NPR by signing up for Short Wave+ at plus.npr.org/shortwave.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
New discoveries, everyday mysteries, and the science behind the headlines — in just under 15 minutes. It's science for everyone, using a lot of creativity and a little humor. Join hosts Emily Kwong and Regina Barber for science on a different wavelength.If you're hooked, try Short Wave Plus. Your subscription supports the show and unlocks a sponsor-free feed. Learn more at plus.npr.org/shortwave