Locked On Big 12 | Daily College Football & Basketball Podcast

The escalating feud between Texas Tech Board of Regents Chairman Cody Campbell and Big 12 Commissioner Brett Yormark has sparked a wave of extreme frustration in Lubbock, with a segment of the Red Raiders' fanbase openly wondering if it is time to look for a new conference home.

 

 

The boiling point occurred when Yormark bluntly stated that "Cody Campbell does not run the Big 12," defending a television scheduling model that shifts marquee matchups to Friday nights. Campbell fired back on X, reminding the commissioner that "EVERYTHING RUNS THROUGH LUBBOCK," and pointing out to sports media outlets that the commissioner answers to school presidents and boards.

 

 

For some passionate Texas Tech fans, Yormark’s dismissal of Campbell wasn't just a slight against a billionaire booster—it felt like a dismissal of the university itself. Red Raider faithful have pointed out the eerie similarities to 2021, when Oklahoma publicly clashed with the Big 12 office over an 11:00 a.m. kickoff time against Nebraska before promptly announcing their departure for the SEC just months later.

 

 

Angry fans on social media and message boards are arguing that if the conference will not protect Texas Tech's on-field prep and respect the state's deep high school football culture, the program should explore options in the SEC. While official realignment talks are non-existent and the Big 12's grant of rights remains a massive financial hurdle, the friction has successfully fractured the trust between Lubbock and the league's front office.

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A war of words has officially erupted in the Big 12, pitting Texas Tech’s most influential booster against the conference’s aggressive commissioner. The beef began when Texas Tech Board of Regents Chairman and mega-booster Cody Campbell took to social media to blast reports that the Red Raiders' upcoming football matchup against Houston was being considered for a standalone Friday night broadcast window.

Campbell, fiercely defending local culture, argued that high school football has absolute monopoly over Friday nights in the Lone Star State. He called the proposed schedule "absurd" and took a pointed jab at the commissioner, noting that while Brett Yormark is not a native Texan, he has been around long enough to know that "Friday Night Lights" are sacred.

Yormark did not take the public call-out sitting down. Firing back, the commissioner made it abundantly clear that the booster does not run the conference. Yormark stated that the Big 12 board and athletic directors previously approved playing up to 12 games off of Saturdays to aggressively raise the viewership and profile of the league. He argued that hosting a primetime game on a Friday night is exactly what delivers that massive national exposure.

This clash perfectly summarizes the friction of modern college athletics. On one side stands Campbell, championing traditional community values and player rest. On the other stands Yormark, a media-savvy executive focused on squeezing every possible television dollar out of standalone broadcast windows. With both sides dug in, this power struggle is just getting started.

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If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub  

 

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5-Hour ENERGY

Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at https://5-hourENERGY.com or Amazon.

Mazda

Like our players, we’re driven by the details. Highlights make the reel. But the work behind them makes it count.
The all-new Mazda CX-5. More to move every side of you.

TurboTax

This year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today.

Robinhood

You’re no longer just a spectator. Play by play. You decide. Trade Every Play with Robinhood. Now available across the U.S. Download the Robinhood app now to begin. Futures and cleared swaps trading involves significant risk and is not appropriate for everyone. Event contracts are offered by Robinhood Derivatives, LLC., a registered futures commission merchant and swap firm.

SupplyHouse

Visit https://SupplyHouse.com/tm to learn more about becoming a Trade Master.

Use promo code S-H Five College for 5% off your first order at https://supplyhouse.com. 

SupplyHouse. Real people. Real service. 

Indeed

Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast

 

Gametime

Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONfor $20 off your first purchase. Terms and conditions apply.

FanDuel

Today's episode is brought to you by FanDuel. During the tournament FanDuel is offering$300 back in Bonus Bets every day for ten days. Visit https://FANDUEL.COMto get started — Play Your Game.

 

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

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While typical conference pride usually dictates that fans root for their own league members in the NCAA Tournament, Arizona’s run to the 2026 Final Four has exposed a massive rift in the Big 12. Instead of a united front, a strong undercurrent of jealousy and resentment has some fanbases actively rooting against the Wildcats.

The root of this bitterness is simple: Arizona is the new kid on the block, and they are already running the neighborhood. Longtime Big 12 fanbases pride themselves on surviving the most physical, cannibalistic basketball conference in America. Traditional powers like Kansas, Houston, and Iowa State spent months battering each other in a regular-season "meat grinder," only to watch the Wildcats waltz in from the defunct Pac-12 and sweep both the regular-season and conference tournament titles.

For fans of schools that suffered heartbreaking early exits in March, watching Arizona effortlessly steamroll their way to Indianapolis is a bitter pill to swallow. There is a palpable sense of jealousy that Tommy Lloyd’s squad didn't have to endure decades of Big 12 trauma to earn their spot at the top. Instead of feeling conference camaraderie, many rival fans view Arizona as an outsider hogging a spotlight that "rightfully" belonged to the league's legacy members.

As the Wildcats prepare to take on Michigan, don't expect a wave of Big 12 solidarity. For a large portion of the conference, rooting against Arizona isn't just about sports—it's about protecting their league's hierarchy from a dominant new invader.

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If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub  

 

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5-Hour ENERGY

Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at https://5-hourENERGY.com or Amazon.

Mazda

Like our players, we’re driven by the details. Highlights make the reel. But the work behind them makes it count.
The all-new Mazda CX-5. More to move every side of you.

TurboTax

This year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today.

Robinhood

You’re no longer just a spectator. Play by play. You decide. Trade Every Play with Robinhood. Now available across the U.S. Download the Robinhood app now to begin. Futures and cleared swaps trading involves significant risk and is not appropriate for everyone. Event contracts are offered by Robinhood Derivatives, LLC., a registered futures commission merchant and swap firm.

SupplyHouse

Visit https://SupplyHouse.com/tm to learn more about becoming a Trade Master.

Use promo code S-H Five College for 5% off your first order at https://supplyhouse.com. 

SupplyHouse. Real people. Real service. 

Indeed

Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast

 

Gametime

Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONfor $20 off your first purchase. Terms and conditions apply.

FanDuel

Today's episode is brought to you by FanDuel. During the tournament FanDuel is offering$300 back in Bonus Bets every day for ten days. Visit https://FANDUEL.COMto get started — Play Your Game.

 

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

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Despite a disappointing first-round exit in the 2026 NCAA Tournament, where freshman phenom AJ Dybantsa dropped an astonishing 35 points, a shocking storyline has emerged in Provo. While the consensus first-team All-American is widely projected to be the No. 1 overall pick in the upcoming NBA Draft, a legitimate case is being made for his return to BYU for a sophomore season.

The primary catalyst behind this movement is the program's unprecedented Name, Image, and Likeness (NIL) infrastructure. Dybantsa entered his freshman year with a valuation between $4 million and $7 million. With the NBA's rookie scale for a top pick hovering around $10 million, the financial gap between turning professional and staying at the college level has narrowed significantly. Backed by a passionate donor base, BYU possesses the financial firepower to make a return highly lucrative.

Beyond the money, the environment created by head coach Kevin Young offers a distinct professional development track. Young’s "NBA in Provo" system utilizes pro-style sets that have allowed the 6-foot-9 jumbo wing to refine his perimeter shooting and playmaking. Staying another year under a coach with extensive NBA experience could allow Dybantsa to enter the league as a Day 1 superstar rather than a high-upside project.

Ultimately, Dybantsa has spoken openly about his desire to leave a historic legacy. Returning alongside incoming five-star recruit Bruce Branch III would give the Cougars a legitimate shot at making the program's first-ever Final Four run, cementing his status as a legendary figure in college basketball history

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If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub  

 

Support Us By Supporting Our Sponsors!

5-Hour ENERGY

Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at https://5-hourENERGY.com or Amazon.

Mazda

Like our players, we’re driven by the details. Highlights make the reel. But the work behind them makes it count.
The all-new Mazda CX-5. More to move every side of you.

TurboTax

This year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today.

Robinhood

You’re no longer just a spectator. Play by play. You decide. Trade Every Play with Robinhood. Now available across the U.S. Download the Robinhood app now to begin. Futures and cleared swaps trading involves significant risk and is not appropriate for everyone. Event contracts are offered by Robinhood Derivatives, LLC., a registered futures commission merchant and swap firm.

SupplyHouse

Visit https://SupplyHouse.com/tm to learn more about becoming a Trade Master.

Use promo code S-H Five College for 5% off your first order at https://supplyhouse.com. 

SupplyHouse. Real people. Real service. 

Indeed

Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast

 

Gametime

Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONfor $20 off your first purchase. Terms and conditions apply.

FanDuel

Today's episode is brought to you by FanDuel. During the tournament FanDuel is offering$300 back in Bonus Bets every day for ten days. Visit https://FANDUEL.COMto get started — Play Your Game.

 

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

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The college basketball rumor mill went into overdrive following North Carolina's decision to part ways with Hubert Davis. With one of the sport's premier blue-blood jobs suddenly vacant, all eyes turned to Arizona head coach Tommy Lloyd as a primary target to take over in Chapel Hill.

The speculation reached a fever pitch following Arizona's Elite Eight victory over Purdue. When asked about his future and the rampant UNC rumors, Lloyd gave a rather eyebrow-raising response: "The sun may be shining on this team and me coaching it right now... but Arizona is going to have another good coach after me, I promise you. The place is special." To many in the media and on social media, speaking about his eventual successor while actively in the middle of a Final Four run sounded like a man with one foot already out the door.

Adding fuel to the fire, coaching peer Doug Gottlieb claimed that Tar Heel royalty Michael Jordan personally called Lloyd to recruit him to Chapel Hill. Insiders have pointed to a rumored disconnect between Lloyd and the Arizona administration regarding NIL funding, noting that UNC possesses the massive financial war chest Lloyd might need to sustain a modern dynasty.

Of course, leaving Tucson wouldn't be easy. Lloyd just snapped a 25-year Final Four drought for the Wildcats and has deep roots on the West Coast. Whether this is a legitimate flirtation with the Tar Heels or a masterclass in leverage to secure a massive extension from Arizona, Lloyd is staring down a monumental career decision.

Everydayer Club  
If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub  

 

Support Us By Supporting Our Sponsors!

5-Hour ENERGY

Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at https://5-hourENERGY.com or Amazon.

Mazda

Like our players, we’re driven by the details. Highlights make the reel. But the work behind them makes it count.
The all-new Mazda CX-5. More to move every side of you.

TurboTax

This year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today.

Robinhood

You’re no longer just a spectator. Play by play. You decide. Trade Every Play with Robinhood. Now available across the U.S. Download the Robinhood app now to begin. Futures and cleared swaps trading involves significant risk and is not appropriate for everyone. Event contracts are offered by Robinhood Derivatives, LLC., a registered futures commission merchant and swap firm.

SupplyHouse

Visit https://SupplyHouse.com/tm to learn more about becoming a Trade Master.

Use promo code S-H Five College for 5% off your first order at https://supplyhouse.com. 

SupplyHouse. Real people. Real service. 

Indeed

Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast

 

Gametime

Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONfor $20 off your first purchase. Terms and conditions apply.

FanDuel

Today's episode is brought to you by FanDuel. During the tournament FanDuel is offering$300 back in Bonus Bets every day for ten days. Visit https://FANDUEL.COMto get started — Play Your Game.

 

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.