Lauren Pufpaf, COO and Co-Founder of Feed Media, joins us to explore how music is far more than just background noise — it’s a potent driver of customer emotion, behavior, and loyalty. Lauren reveals how brands like American Eagle and fitness platforms are using curated music to create “sticky” digital experiences that boost engagement and conversions. The conversation dives into the neuroscience behind why music works so effectively in CX and how the right sound strategy can elevate everything from retail apps to telehealth waiting rooms. Hit play and discover how your brand might be missing out on a powerful emotional trigger.🎧 Listen to the full episode now and learn how to tune your brand into what your customers are really feeling.Key Moments: 00:00 Music’s Role in the Digital Customer Journey07:32 Inside Feed Media Group with COO Lauren Pufpaf11:29 How Music Hacks the Brain: Science Meets CX20:55 Music Licensing Explained (And Why It’s So Complicated)24:31 From Stores to Screens: Music in Retail and E-Commerce34:31 AI in Music: Smarter Curation, Deeper Connections40:12 Creating a Music Strategy That Fits Your Brand57:30 How Music is Transforming Healthcare Settings59:10 Lightening Round: Customer Experience that Sticks
–Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org
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1:01:06
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1:01:06
How to Lead Change Without Losing Your Mind (or Team)
How do you lead organizational transformation when AI is moving faster than your roadmap can keep up? Carlie Bissler, a product leader at McKesson, breaks down what it takes to guide large enterprises through change in the age of AI. From building trust and authenticity as a leader to shifting from "change management" to "change leadership," Carlie shares pragmatic advice for preparing your teams — and yourself — for the unknown. She also gets real about fear in the workplace, the shame some still feel about using AI tools, and why the best CX transformations start on the inside. If you're navigating the messy middle of enterprise innovation, this episode is your blueprint for embracing agility, empowering your people, and staying human in an increasingly automated world. Key Moments: 00:00 Change Leadership, Innovation, and AI04:46 Who is Carlie Bislser of McKesson?06:13 The Role of Psychology in Leadership14:20 Navigating Organizational Transformation18:33 Embracing AI and Building Trust29:12 The Growing Fear of AI in the Workplace34:32 The Shift from AI as a Cost Center to an Asset38:03 Mentorship and Community43:13 Preparing for AI-Driven Transformation45:43 The Human Touch in Customer Experience50:57 Lightning Round: Quick Insights & Advice
–Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org
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57:19
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57:19
How Engineer-Turned-Exec Creates Personal Experience At A Global Scale
What do a superhero named Captain Rochester, a bold business trip to Brazil, and AI-powered sales have in common? Lacey sits down with Colin Strother, Executive Vice President at Rochester Electronics, to explore how a human-first approach is transforming digital transformation. Colin shares his leadership philosophy around shifting from traditional B2B to P2P — person-to-person — emphasizing the power of authentic customer relationships in a global, tech-driven landscape. From AI agents and guided selling to hyper-personalization and seamless cross-functional collaboration, Colin details how Rochester is building scalable, trust-centered systems that keep people at the core. Tune in to hear how decades of leadership, a global outlook, and a bold trip to Brazil helped shape Rochester’s future… and why the real key to innovation might be as simple as staying human in a high-tech world. Key Moments: 00:00: P2P, Global CX, and Hyper-Personalization at Scale05:55 Introducing Colin Strother, EVP at Rochester Electronics09:55 Keys to Global Customer Engagement14:07 Implementing P2P and Unified Commerce19:47 AI and Digital Transformation at Rochester36:34 Building Trust in Change Management39:41 Adopting Slack for Business Efficiency45:48 Navigating Data Integration 53:14 Hyper-Personalization at Scale01:01:26 Leadership and Authenticity at Rochester Electronics
–Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org
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1:10:37
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1:10:37
The World’s Most Customer-Obsessed Hotel Brand
CitizenM’s CXO, CDO, and CPO (yes… all three!), Casper Overbeek, joins Lacey to reveal how one of the world’s most innovative hotel brands uses technology to empower people — not replace them. From launching a wildly successful paid loyalty program to redesigning customer journeys with AI and real-time feedback, Casper shares how CitizenM is redefining modern hospitality. Plus, he talks about their recent acquisition by Marriott, how a Slack-integrated feedback loop transformed their ops, and the loyalty that lives beyond points: the subscription model that works. Hit that like, subscribe, and tap the bell to stay up to date on visionary customer experience leaders. Key Moments: 00:00 Introduction to Casper Overbeek, citizenM Hotels03:46 Citizen M's Unique Approach to Customer Experience04:20 A Unique Loyalty Program and Digital Experience12:52 Marriott Acquisition and Future Plans34:27 The Importance of Human Connection in Hospitality37:58 The Role of Feedback in Improving Services41:22 Integrating AI in Hospitality45:48 The Future of Customer Experience with AI51:57 Balancing Technology and Human Touch53:29 What's Next for citizenM?55:42 Lightning Round and Experiences as a Customer
–Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org
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1:03:21
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1:03:21
Breaking Through The LLM Filters & Designing An Offer They Can’t Refuse
What happens to marketing when AI controls the entire purchase funnel?Steven Van Belleghem, global CX thought leader, keynote speaker, and author, joins us to unpack how AI isn’t just changing workflows, it’s rapidly transforming customer decision-making itself.Uncover how customer expectations are shifting, how brands can prepare for AI-powered shopping assistants, and why the brands of the future must be search-visible, review-backed, and emotionally resonant. Steven warns that most companies are only focused on internal AI efficiencies… while ignoring how customer journeys are being upended in real time.We also explore his framework for “The Offer You Can’t Refuse,” why authenticity is overrated, and what a 1% human experience should look like when everything else is automated. If you're a CX leader, marketer, or executive wondering what to do when the funnel disappears and your customers outsource their decisions to algorithms—this is the conversation you can't afford to miss. Key Moments:00:00 The Rise of LLMs in Search and Their Impact04:29 Introducing Steven Van Belleghem, CX Expert, Author, and Keynote Speaker07:22 Steven's Journey: From Family Business to AI Expert13:22 The Future of AI in Customer Experience and Branding34:55 Steven’s Four Pillars of Success37:26 Examples of European Companies Excelling in Customer Experience40:12 The Power of Small Changes in Customer Experience46:51 Authenticity vs. Artificial Experiences51:49 The Impact of AI on Customer Experience55:10 Leadership's Role in Customer-Centric Culture01:02:06 Lightning Round: Steven’s Personal Inspirations and Advice
–Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org
If your customers aren’t happy, they will let you and the whole world know. Loudly. Ever wonder how companies deliver a consistent experience that meets - and exceeds - their customer’s expectations? On this show, we’ll dive deep into the world of customer experience and share how businesses are navigating high expectations and leveraging emerging technology like AI and GPT to create the next great experience for their customers. Hosted by Lacey Peace and featuring some of the smartest business minds of the day, Experts of Experience is your go-to resource for ideas, innovation, and inspiration to level up your CX.
This podcast is presented by Salesforce Customer Success.
Listen to Experts of Experience, Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) and many other podcasts from around the world with the radio.net app
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