Next On Scene: The Human Behind The Brand

Laura Crowley, CEO of Laura Jeanette & Co. and founder of a luxury aesthetics studio, shares how she built her business from the ground up while navigating motherhood.

From mindset shifts to mentorship and scaling multiple brands, this episode dives into what it really takes to grow in the aesthetics industry—and why taking action sooner matters.

🍽️ Quick note for busy founders: If you don’t have time to think about meals while building your business, this has been a game changer. ✨

Get 50% off Feast & Fettle: 👉 https://www.feastandfettle.com/membership/NEXTONSCENE Use code: NEXTONSCENE

If your brand looks good but isn’t converting into sales, clients, or real growth, this episode will shift how you think about branding.

In this episode of Next On Scene: The Human Behind the Brand, Jaclyn Zukerman Delory sits down with branding expert Laura Viola Macarrone, founder of Rizbee Studio, to break down what actually makes a brand stand out, connect, and sell.

We go beyond aesthetics and into the real drivers of brand success: strategy, psychology, storytelling, and intentional design.

Inside this conversation:
→ Why most brands fail to connect with their audience
→ How color psychology influences buying behavior
→ The difference between “pretty” brands and profitable brands
→ When it’s time to elevate your brand identity
→ What it really takes to build and scale a product-based business

This episode is for founders, creatives, and entrepreneurs who are ready to stop guessing and start building brands that actually perform.

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🍽️ Episode Partner: Feast & Fettle
Quick note for busy founders—when you're building a business, even basic things like meals can feel overwhelming.

Feast & Fettle has been a game changer for simplifying my week with chef-prepared, ready-to-eat meals that save time without sacrificing quality.

✨ Get 50% off your first week:
👉 https://www.feastandfettle.com/membership/NEXTONSCENE
Use code: NEXTONSCENE

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💼 Ready to elevate your brand?
Work with Laura + Rizbee Studio: https://www.rizbeestudio.com

🛍️ Shop Pretties (luxury, sustainable hair essentials): https://theprettypretties.com/

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🎧 Listen to the full conversation on Spotify, Apple Podcasts, or iHeartRadio.

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📲 Follow Next On Scene for weekly conversations on branding, visibility, and building a business with intention.

Because your brand isn’t just what it looks like…
It’s how it connects, converts, and creates impact.

Building something meaningful does not always happen in easy seasons.

In this conversation, Keira Krenek , Owner of Elementsist shares what entrepreneurship looks like while navigating chronic illness, mental health challenges, and real life behind the scenes.

Her perspective is simple but powerful:
We can’t change the hand we’ve been dealt, but we can change how we play it.

Sponsored by Feast & Fettle 
✨ 50% off your first week with code NEXTONSCENE

https://www.feastandfettle.com/membership/NEXTONSCENE

In this episode of Next On Scene: The Human Behind the Brand, host Jacquelyn Zukerman Delory sits down with Christina Truscello, founder of TEAL Hair and Makeup Studio and a leading expert in hair extensions, blonde transformations, and confidence-driven beauty.

Christina shares her unconventional journey from law school to launching a thriving beauty business, proving that following your intuition can lead to powerful success. With over 20 years in the industry, she opens up about building her studio from the ground up, creating a collaborative team culture, and helping women reclaim their confidence through transformative hair services.

We also dive into:

The emotional impact of hair loss and how extensions can restore confidence

The reality of entrepreneurship in the beauty industry

Building a product line (Lexoire) with purpose and family at the center

Balancing business, motherhood, and self-care

What it really takes to grow a brand with longevity and heart

✨ Plus: A Small Business Shoutout featuring The Indian Esthetician, offering concierge dermaplaning services for glowing, smooth skin.

This episode is a must-listen for beauty lovers, entrepreneurs, and anyone ready to step into their power and build something meaningful.

In this episode, Jaclyn sits down with Erin, founder of Newborn Care and Family Care Services, to share expert newborn care advice every parent should hear. From common newborn myths to often-overlooked details that can make a big difference in a baby’s early weeks, Erin offers practical guidance for new parents, growing families, and caregivers navigating life with a newborn.

They discuss newborn sleep, feeding support, family transitions, and the small daily habits that can positively impact a baby’s comfort, development, and overall well-being. Erin also shares feedback from working closely with families and highlights the simple things many parents may not realize can create more ease and confidence during the newborn stage.

Whether you are preparing for your first baby, adjusting to life with a newborn, or looking for trusted parenting support, this conversation offers real insight, reassurance, and expert tips for the early days of parenthood.

Topics include: newborn care, parenting myths, newborn support, family care, baby routines, and expert advice for new parents.

 

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