My .4 Cents

• 2025's Biggest Change In Music Marketing

  Andrew Southworth, Dustin Boyer, Jesse Cannon, and Matt Bacon discuss artist branding and the influence of Spotify Wrapped's new features. The conversation unfolds around vintage music marketer Rob Gross, who shares insights from his extensive experience working with legendary artists like Black Sabbath and The Rolling Stones. The hosts explore the significance of artist individuality, authenticity, and innovative brand positioning, using examples such as Addison Rae's development from a run-of-the-mill pop star to a unique musical persona. By highlighting the intersection of marketing strategies, audience engagement, and personal growth, the episode dives deep into cultivating a distinct presence in the music industry. Plus, the group discusses Spotify's recent updates and their implications for users, touching upon the platform's annual Wrapped feature and its role in connecting listeners with their musical interests.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• How Unknown Artists Chart On Billboard

  In this episode, Jesse Cannon, Andrew Southworth, Dustin Boyer, and guest host Olivia Pierce discuss Patreon and the resurgence of artists cultivating communities through apps, emphasizing how these platforms can offer authentic engagement and sustainable income. Then, Dustin Boyer interviews Nashville-based independent artist Ben Schuller, who has successfully built his career on his own terms. Schuller shares insights into how he capitalizes on unconventional routes such as YouTube covers and Nerdcore to make music his full-time occupation. The conversation then shifts to exploring the tactics some groups use to game the Billboard charts, exemplified by a campaign aimed at rallying people to collaboratively create an album and propel it to the top spot, highlighting flaws in chart metrics. Finally, the episode discusses the advantages of artist independence and the evolving music business landscape, questioning traditional industry methods and advocating for innovative approaches for musicians to connect with their audiences.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• DIY Tour Booking Secrets Revealed!

  Hosts Andrew Southworth, Dustin Boyer, and Matt Bacon, alongside guest co-host Ryan Schutte, talk about the evolving landscape of the music industry. They begin with insights from Ryan Schutte, a booking agent at Forthright Booking, focusing on the challenges and strategies surrounding DIY tour booking and fostering local and regional music scenes to capture the attention of bigger agents. The episode then shifts to an enlightening interview with Jeff Betton and Matt Dowling from Hellbender Vinyl, who discuss the enduring relevance of vinyl records as a tangible connection to music, emphasizing their role despite the dominance of digital streams. A spirited debate follows on the implications of the UK's legislative move to cap ticket resale prices—a step seen as a necessary measure to curb exploitative practices in ticketing markets. The hosts dive into the broader impacts of digital versus traditional music formats and underscore the importance of data-driven strategies for artists aiming to grow their presence in the increasingly interconnected music ecosystem.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• Spotify's Huge Update For Musicians w/ Ryan Slone

  Andrew Southworth, Matt Bacon, Jesse Cannon, and Dustin Boyer tackle various shifts and trends in the music industry, particularly focusing on Spotify's recent introduction of video features in the American market and alterations to the Shuffle function. Highlighting the skepticism among American users accustomed to more static interfaces, the hosts humorously delve into their experiences with video availability on platforms like YouTube Music. The conversation pivots to the implications of adding videos to Spotify and how it might transform user engagement. The team discusses the challenges Spotify faces, such as maintaining an authentic shuffle experience amid accusations of biased algorithms favoring major labels. Simultaneously, the podcast brings attention to a chat with Ryan Slone, a veteran booking agent, providing artists insights into securing effective representation in the industry. The show navigates through evolving content strategies on TikTok and Instagram, illustrating the shifting paradigms in digital consumption and the necessity for artists to recalibrate their approaches in an ever-dynamic digital realm.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• Artists Need Three Accounts On Every Social Platform!?!? w/ RamonPang

  In this episode, hosts Dustin Boyer, Andrew Southworth, Matt Bacon, and Jesse Cannon discuss innovative strategies for music promotion and the implications of AI in the music industry. They dive into the effectiveness of utilizing multiple social media accounts to maintain a professional image while engaging in aggressive promotion and fan interaction. An interview with IDM-electronic artist RamonPang explores his approach to blending music creation with educational content and the unique experience of performing at a no-phone DJ set. The conversation also touches on an AI artist's controversial rise in the country music charts, sparking debate about the ethics and future of AI-generated content in music. Additionally, the hosts examine the credibility of bot-driven success and its potential degradation of artistry, alongside insights on successful influencer marketing tactics and the importance of community in establishing a musician's reputation.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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