MarTech Podcast ™ // Marketing + Technology = Business Growth

QR code campaigns fail on basic implementation.

Benjamin Claeys is founder and CEO of QR TIGER, a dynamic QR code platform that connects physical and digital experiences. He names the most common mistakes: codes printed too small on packaging, no call to action telling people to scan, and light colors. He also flags landing pages that send mobile scans to a desktop website instead of a mobile experience.
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Physical surfaces are hard to measure as marketing channels.

Benjamin Claeys is founder and CEO of QR TIGER, a dynamic QR code platform that connects physical and digital experiences. He explains how marketers can turn physical surfaces into measurable channels with dynamic QR codes, and how to prepare for the 2027 GS1 Sunrise as traditional barcodes give way to connected QR experiences.

Note: the transcript you provided covers only the intro, a small-talk exchange about kids and screen time, and the outro. It contains no specific strategies or tools, so I limited the third sentence to the topic framing in the intro and your episode inputs. If you can share the full transcript, I can make the strategies more specific.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Running a tech company means managing engineers, creatives, and marketers at once. Benjamin Claeys is the founder and CEO of QR TIGER, a dynamic QR code platform that connects physical and digital experiences. He is a trained architect who worked on skyscrapers before moving into software. His architecture background shaped how he leads across engineering, creative, branding, and marketing, with one clear vision and strict organization. He also covers the order of operations in building a company: foundation first, then systems, then polish, matched to the company's maturity.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers must choose between NFC and QR codes.

Benjamin Claeys is founder and CEO of QR TIGER, a dynamic QR code platform that connects physical and digital experiences. He explains why QR codes became the larger market: you print them, while NFC needs a sticker with an embedded chip. NFC fits bank cards and phones, where tapping is faster. He also shares a festival example where a bracelet uses NFC to pay at the bar and a QR code to check the balance and add funds.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Physical products and packaging are unmeasured marketing channels. Benjamin Claeys is founder and CEO of QR TIGER, a QR code platform, and he explains how the 2027 GS1 Sunrise shifts barcodes to QR codes that connect shoppers to product pages. He covers dynamic QR codes that track scan location, time, and language, and why conversions matter more than scan counts. He also explains how a clear call to action lifts scans 70 to 80%, and how separate codes per placement allow A/B testing.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.