MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode,...
President Katherine Melchior Ray from Globe Ally, who helps businesses connect across cultures and build global brands, delves into the topic of influencer marketing. She explores the relevance of influencer marketing in today's business landscape, discussing its impact on brand strategies and consumer engagement. Tune in to gain insights into whether influencer marketing is just a passing trend or a valuable long-term strategy for businesses looking to expand their reach and connect with diverse audiences. Show NotesConnect With: Katherine Melchior Ray: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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4:59
Diversifying Into SMS Marketing For Customer Engagement
President Katherine Melchior Ray from Globe Ally discusses diversifying into SMS marketing for customer engagement. Exploring the shift towards SMS marketing strategies can enhance customer engagement and provide a more personalized approach to reaching target audiences. Tune in to learn how integrating SMS marketing can benefit your brand's global outreach efforts. Show NotesConnect With: Katherine Melchior Ray: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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5:53
Data Privacy Compliance Vs Innovative Marketing Technologies
President Katherine Melchior Ray from Globe Ally, who helps businesses connect across cultures, strengthen diverse teams, and build global brands, discusses the balance between data privacy compliance and innovative marketing technologies. Understanding the importance of navigating data privacy regulations while leveraging cutting-edge marketing tools is crucial for businesses aiming to succeed in today's digital landscape. Katherine shares insights on how companies can maintain compliance without sacrificing innovation in their marketing strategies. Show NotesConnect With: Katherine Melchior Ray: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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4:56
How To Create Value For Foreign Consumers; Balancing Global And Local Priorities; Domestic Benefits Of A Global Mindset
President Katherine Melchior Ray from Globe Ally discusses creating value for foreign consumers, balancing global and local priorities, and the domestic benefits of a global mindset. She shares insights on fostering inclusivity, navigating international markets, and strengthening diverse teams to build global brands. Show NotesConnect With: Katherine Melchior Ray: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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25:40
The Global Marketing Playbook
Sarah McConnell, VP, Demand Generation at Qualified, delves into the integration of AI into existing marketing strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
About MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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