CMO Confidential

A CMO Confidential Interview with Kristin Wozniak, Chief Growth Officer and Data Officer at Cosmo5, formerly SVP Analytics and Strategy at Cossette Media.

Kristin discusses why she believes many leaders have developed an unhealthy obsession with data, how "the need for certainty" stifles innovation, and Goodhart's law, which states "when a measure becomes a target, it's no longer a good measure."

Key topics include:
- The risk of constantly wanting more data and dashboards
- The need for "buddy metrics"
- Why you should link KPI's, compensation, and business results
- The concepts of "AI Brain Fry" and "Hiding Behind the Data"

Chapters 🕚

1:23 - Unhealthy Data Obsession Among Leaders
5:23 - Symptoms of Data Overload
8:38 - Managing Data and Innovation Blockers
14:32 - Understanding Goodhart's Law in Marketing
16:15 - Gaming Metrics and Personal Incentives
19:42 - Challenges with Retention Metrics
23:33 - Strategies for Data-Obsessed Companies
28:46 - Team-Based Metrics for 2027
30:43 - The Data Disconnect Story

Tune in to hear a great cobra example and a story on tortoise and turtle research.

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A CMO Confidential Interview with Maryam Banikarim, Chair of The Wall Street Journal CMO Council, Co-Founder of The Longest Table, and 5-time CMO.
Maryam discusses how the industry is evolving, the continuing importance of data and storytelling, why many leaders are wondering "if they want the job," and how every CMO job is different.
Key topics include:
- Why so many people have a side hustle
- How younger employees see corporate jobs as "higher risk"
- Why the key to success is "knowing how to pick yourself up and recover"

Tune in to hear why you should "Stop blaming your parents!" and how a key character for the late '70s show Taxi was created.

⏱️ Chapters
1:46 - AI and Marketing Evolution
6:13 - CMO Role and Responsibilities
10:39 - Agency Trends and Side Hustles
19:39 - Community Building and Leadership
25:46 - Working with Executive Boards
29:07 - Managing Career Setbacks
32:20 - Personal Anecdotes and Conclusion

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To celebrate our 175th episode, we sit down with Neal Mann, CEO and Co-Founder of NOAN (an AI-native fact layer business), formerly the Global Head of Transformation at Anomaly and News Corp journalist. Neal shares his thoughts on what it takes to create and manage AI agents, the importance of "structure," and how to combat "AI Slop."

Key topics include:
- How onboarding an agent is similar to onboarding a human
- Why AI thrives on structure
- The concept of "A Business Brain built with Legos"

Tune in to hear how to "fire" an agent and why the Netflix series "Mindhunter" is a tutorial on corporate transformation in addition to a show about serial killers.

⏱️ Chapters
1:21 - Defining AI Agents vs Assistants
2:27 - Implementing Agents into Team Workflows
6:19 - Structuring Data for AI Success
10:42 - Avoiding the AI Slop Problem
16:51 - Tracking ROI of AI Agents
23:30 - Tips for Onboarding AI Agents
27:06 - AI Impact on Marketing Agencies
29:38 - Common Mistakes in AI Adoption
32:01 - Final Advice on Business Transformation

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A CMO Confidential Interview with Dr. Ed Dobbles, Founder of Dobbles.AI and former VP of Analytics and Insights at Diageo, H&R Block, and SUPERVALU. Ed discusses the evolution of analytics from the Almanac to BI to Generative Analytics and explains his thinking on why great tools often don't get used.

Key topics include:
- Why "Analytics is hard, but people are harder"
- How generative analytics will allow leaders to truly talk to their data
- The importance of AI governance
- Why "All models are wrong but some are useful"

Tune in to hear stories about H&R Block, Malort Liquor, and the racquetball court at Best Buy.

⏱️ Chapters

1:44 - Defining Analytics and Business Intelligence
3:26 - The Evolution of Data Adoption
9:31 - Analytics and Human Factors
15:06 - AI Systems and Synthetic Panels
24:35 - Building Future Analytics Teams
32:10 - Closing Advice and Stories

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A CMO Confidential Interview with Brent Rivard, co-founding Partner of Geezer Creative, previously CMO of Internova Travel and President of Mass Minority. Brent shares his thoughts on the tunnel vision, reliance on "safe" playbooks, and faulty KPIs that often prevent marketers from seeing the elephant in the room.

Key topics include:
- Why you shouldn't confuse media with sales
- The relentless focus on young consumers even in categories like alcohol where Gen X and Boomers out-consume youth 8:1
- The distressing lack of employees over 50 in the agency business

Tune in to hear why loyalty is in decline and the idea of agency selection based on a "Jam Session" instead of an RFP.

⏱️ Chapters
00:01 - Introduction to Brent Rivard
04:25 - The Overlooked $8.3 Trillion Market
07:37 - The Myth of Lifetime Value and Changing Consumer Loyalty
09:45 - Industries Adapting vs. Falling Behind
19:23 - Reassessing KPIs and Marketing Metrics
23:28 - Cultural Shifts and Modern Aging
31:46 - Practical Advice for Working with Agencies

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#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric

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