The Business of Wellness

• #16 Google and Yelp Reviews: Myths and Best Practices | Steven Toole

  What if I told you the most powerful marketing in your business isn't what you say about yourself, but what your customers say about you? I sit down with Steven Toole from Toole and Associates, who opened my eyes to why online reviews carry more weight than your entire marketing budget combined, and how most business owners are unknowingly breaking federal law when trying to get them. Connect with Steven Toole Website:https://bit.ly/4n6d05o  Instagram: https://bit.ly/46m1Geo  X.com: https://bit.ly/46kVcfL  LinkedIn: https://bit.ly/3K0p5L4  LinkedIn: https://bit.ly/3VUwJsU  Timestamps 00:00 Intro of Show 01:19 How Online Reviews Marketing Works 06:27 Yelp Reviews vs. Google Reviews 08:10 Life Cycle Review Service 11:42 Taking Down Negative Reviews 13:28 Steven Toole’s Entrepreneurial Journey 17:35 Impact of Reviews on Customer Conversion 21:53 Connect with Steven  Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

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• #15 I Lost 120 Pounds and Plan to Do It Again! | Bill Guttman

  Two brothers sit down for one of the most honest conversations you’ll ever hear about transformation, accountability, and the profound impact of unconditional support. When Bill Guttman, David Guttman’s brother, decided to embark on a life-changing health journey, their relationship becomes the foundation for real change. This conversation reveals how authentic vulnerability between family members can unlock potential we never knew existed. Sometimes, the people who’ve known us the longest are exactly who we need to help us become who we’re meant to be.  Connect with Bill Guttman: Facebook: https://bit.ly/4nooRLZ  LinkedIn: https://bit.ly/4pi21HJ  X: https://bit.ly/466jqdu  Timestamps: 0:00 - Intro of Show 2:58 - Childhood Personality and Intelligence  7:00 - Education and Learning Philosophy  11:33 - Family Dynamics and Parenting  15:00 - Brother Relationship Evolution  19:24 - Working Together on Business Projects  24:43 - Athletic Identity and Career Transition  29:24 - Career Choices and Life Changes  33:20 - Health Journey and Weight Struggles  38:27 - Health Wake-Up Call and Motivation  43:31 - Current Fitness Strategy and Approach  48:04 - Major Challenges and Solutions  55:00 - Future Goals and Aspirations  57:58 - Closing and Commitment Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

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• #14 How to Value Your Business for Maximum Exit Price | CINA Wellness Webinar

  The businesses that command premium valuations share one secret: employees who act like owners because they actually are owners. Serial entrepreneur David Guttman reveals why giving employees modest equity stakes often increases company value by far more than the percentage you give away, and how this strategy transforms your team’s approach to customer service, efficiency, and business growth. Learn how to structure equity deals that protect you while motivating your team, why vested interests eliminate employee anxiety during the sale process, and how quarterly board meetings with transparent financial reporting can make your business significantly more attractive to potential buyers.  Timestamps: 00:00 Intro of Show 07:40 Outline of the Webinar 09:37 How Are Businesses Valued? 15:42 Exit Considerations 23:05 Finding a Buyer 29:50 Negotiation and Due Diligence 45:04 Tax Implications 48:21 Legacy, Lessons, and What’s Next? 52:25 Q&A Session Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

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• #13 How to Scale and Self-Fund Your Business Without Employees in 6 Months! | Zeynep Ekemen

  Sometimes the universe aligns perfectly with preparation, but you have to be bold enough to act when inspiration strikes. Entrepreneur and inventor Zeynep Ekemen heard a friend complain about disgusting door handles in a coffee shop and immediately knew she’d found her invention. Two years of research and development later, she launched Silver Defender in January 2020 just as the world desperately needed self-cleaning nanotechnology. Learn how she navigated 18 competitors during the pandemic boom, why she bought out her partners to become the last woman standing in the industry, and how she’s strategically relaunching to build the next Purell-level brand while simultaneously running commercial real estate.    Connect with Zeynep Ekemen: Website: https://bit.ly/3JyIS3X  Instagram: https://bit.ly/47mmODD  TikTok: https://bit.ly/47Nzy67  Facebook: https://bit.ly/46bATT2  LinkedIn: https://bit.ly/4lTPLdz  Timestamps: 00:00 Intro of Show 00:51 Zeynep Ekemen’s Background 03:42 Following Your Own Intuition 05:19 Invention of Silver Defender 07:46 Silver Defender’s Technology 10:42 Launching, Scaling, and Re-Launching the Company 15:19 What’s Next for Silver Defender? 18:33 Time Management and Accomplishments 22:18 Mentoring Younger Women 25:19 Piece of Advice for Her Younger Self 27:48 Overcoming Challenges 31:35 Rebuilding after a Loss 33:55 Wellness and Biohacking Practices 35:22 Connect with Zeynep and Silver Defender Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

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• #12 Started 27 Companies and 11 Failed Completely! | Lars Lofstrand

  Most entrepreneurs think they understand what makes teams successful, but my experience coaching over 25 years tells me we're approaching this all wrong. Lars Lofty has built 27 companies and learned something crucial from the 11 that failed, attitude trumps skills every single time, by at least 2:1 according to Harvard research. We dive deep into the systems and frameworks that separate successful entrepreneurs from those who struggle, and honestly, Lars's insights about embracing adversity as your ally might change how you think about leadership forever. Connect with Lars Lofstrand Website: https://bit.ly/4mNV0fI  YouTube: https://bit.ly/3JoIB3j   Instagram: https://bit.ly/46WcNwC  Facebook: https://bit.ly/4oI3arA  https://bit.ly/4oYvBC7  TikTok: https://bit.ly/3HwspwA  LinkedIn: https://bit.ly/45FyLS8  Timestamps 00:00 ​Intro of Show 0:42 - Lars "Lofty" Nickname Origin Story  1:15 - Cadillac Confidential Video Series Discussion  2:08 - CryoCon Event Organization Process  2:52 - Serial Entrepreneur Background Overview  3:32 - Early Entrepreneurial Traits and Family Influence  4:07 - Team Building and Psychological Profiling Experience  5:00 - Job Happiness Statistics and Workplace Environment  6:33 - Creating Positive Work Environments  7:15 - Attitude vs Skills in Hiring Decisions  8:22 - Trust and Ability Matrix Discussion  10:20 - AI in Business Applications  14:05 - Understanding AI Capabilities and Fear  15:55 - Leadership Definition and Influence  16:55 - Great Leaders Throughout History  18:55 - Servant Leadership Philosophy  19:46 - Persuasion vs Manipulation vs Bribery  21:59 - Abundance vs Scarcity Mentality  22:36 - Future Plans and Business Focus  23:17 - Parenting Philosophy and Allowing Suffering  25:10 - Pain as Growth Catalyst  27:16 - Learning from Business Failures  28:30 - Talent vs Practice in Success  29:25 - Kobe Bryant Work Ethic Example  30:23 - Connect with Lars Lofstrand Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

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