Second Life

• Claudia Sulewski: Founder of Cyklar

  Claudia Sulewski is the founder of Cyklar, a new bodycare brand that bridges the gap between luxurious self-care and efficacious formulas. Before becoming a beauty founder, Sulewski was one of the original beauty YouTubers. She started her YouTube channel when she was just 13 years old, under the name BeyondBeautyStar, posting makeup tutorials, vlogs, and other lifestyle content. By the time she graduated high school, she’d grown a massive following that allowed her to monetize her content as an official YouTube partner and make her hobby her full-time job. Claudia’s status as an internet sensation reached new heights when Teen Vogue tapped her to host the publication’s YouTube channel as a red carpet correspondent. Her years of experience shooting and editing her own content and using herself as talent for her creative vision were also crucial when she expanded into traditional acting and directing. She’s gone on to lead a successful career on and off camera since getting her start on YouTube, booking roles for hit shows like Shrinking and directing music videos for her fiancè, Grammy Award–winning artist Finneas O’Connell. Her career has now come full circle with Cyklar after years of filming GRWM videos and self-care routines for her millions of loyal followers.

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• The Who What Wear Podcast: The State of Style in 2025: Off-Kilter Colors, Loud Luxury, and Preppy Bourgeois

  In this episode, Who What Wear Editor in Chief Kat Collings sits down with Senior Fashion Editor Anna LaPlaca to discuss her annual State of Style report. At the end of every year, LaPlaca analyzes the biggest trends and dissects why they took over our feeds. The pair discusses the return of ’80s influence in fashion, the uptick in preppy style beyond traditional heritage brands, and, of course, they get into the ongoing debate over whether or not quiet luxury is really dead. Plus, they share their best tips on where to shop to make sure your wardrobe is up to date ahead of the new year.  Read this year’s State of Style story here! Shop our editor's eBay picks here!

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• Jamie Haller: Fashion Designer and Home Renovation Specialist

  Before Jamie Haller launched her namesake shoe and apparel brand, she worked behind the scenes in the fashion industry in corporate retail. In the 2000s, she designed pieces for big brands of the era like Wet Seal, Guess, and Bebe. After learning the ins and outs of fashion production at a macro level, Haller left the corporate world to work for smaller brands where she had more creative control over her work, allowing her to hone her style as a designer. During the pandemic, she wanted to venture outside of what she knew and landed in a different realm of design: home renovation. Her eye for fashion translated well in the world of interiors, allowing her to gain clients quickly and make a name for herself in the space. Haller’s love for trying new things also led her to a new category of fashion she hadn’t yet conquered: shoes. In 2020, she launched her namesake shoe line and released her now-famous penny loafer style that has become an everyday staple for countless fashion insiders. She later returned to her roots when she expanded into apparel with a line she created with women like her in mind. Today, she’s brought the many skills and talents she’s acquired over the years together with her first storefront in Montecito, California, where you can shop her brand in an intimate space she designed herself.

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• The Who What Wear Podcast: Paul Tazewell Returns! The Wicked: For Good Costume Designer on the Significance of Silhouettes and Creating Reality Within a Fantasy

  Paul Tazewell is the award-winning costume designer behind the magical world of Wicked and Wicked: For Good. In this episode, Who What Wear Senior Fashion and Social Editor Tara Gonzalez sits down with Tazewell to celebrate the release of the highly anticipated finale of Elphaba and Glinda’s story. He discusses all of the thoughtfully detailed costume choices and Easter eggs you might miss during your first viewing and shares his design process for some of the standout pieces from the movie, including Glinda’s glamorous wedding dress and Dorothy’s iconic crystal shoes. Plus, he tells us how it felt to make history as the first Black man to win an Oscar for Best Costume Design for his work in Wicked Part 1.Listen to Paul’s episode on Wicked Part 1 here!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Erica Malbon: Cofounder of Malbon Golf

  Erica Malbon is the co-founder of Malbon Golf—the game-changing, fashionable golfwear and lifestyle brand that seeks to break tradition by inviting anyone and everyone to enjoy what she calls the “greatest game on Earth.” Malbon Golf began as an Instagram mood board created by her husband, a longtime golf enthusiast. When the couple decided to make Malbon into a full-fledged brand, Erica didn’t have any experience in the sports or retail industry. That said, she had developed an entrepreneurial spirit from her time as co-founder of her first venture, The Now, an L.A.-based massage business that offers luxury spa treatments at an affordable price point. Having learned firsthand what it takes to run both the operational and creative sides of a company, Erica was more than prepared to reimagine golfwear for a new generation and create a brand with a mission to make the sport more accessible. Since launching in 2017, Malbon has amassed a community of golf lovers that includes veteran fans of the sport, professional athletes, and celebrities like Justin Bieber. And they’ve expanded their brand around the world with locations in China, South Korea, and the Philippines.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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