The Next Big Idea

In the last 20 years, there has been a dramatic change in our understanding of neuroplasticity — the brain’s capacity to grow new neurons. In the last five years, we’ve learned that your hippocampus, the part of your brain responsible for learning and memory, can get bigger at any age. Majid Fotuhi, who teaches at Johns Hopkins, has been at the forefront of a new body of research demonstrating that lifestyle changes — tweaks to the way you exercise and eat, adjustments to your sleep and mindset — can improve your brain health no matter how old you are. They can even reverse early-stage Alzheimer’s. His new book is The Invincible Brain, and the message is clear: with the right lifestyle and mindset changes, you can grow a bigger brain.

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Is freedom overrated? In his new book, Inside the Box, David Epstein argues that constraints, limits and obstacles are what stimulate creativity, innovation, collaboration and personal contentment.

📦 Get David’s new book delivered straight to your door by joining the Next Big Idea Club! Learn more at nextbigideaclub.com (use code PODCAST for 20% off).

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Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea 

Incogni — Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi 

Quince — Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi   

Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

For the last three years, Will Guidara has been on the road talking about unreasonable hospitality. He's met financiers and prison wardens, educators and athletes, Fortune 500 executives and small business owners. They kept asking the same question: "I get how this works in a restaurant, but how do I apply it in my business?" So Will wrote them an answer. It's called Unreasonable Hospitality: The Field Guide.

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Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea

Incogni — Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi

Quince — Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi

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In September 2023, Will Guidara told us the story of how he used two words to turn a middling brasserie into the best restaurant in the world. Those two words? Unreasonable hospitality.

We're running that episode again today because, well, it's one of our all-time favorites. And because Will is coming back on the show on Monday to discuss his brand-new book, Unreasonable Hospitality: The Field Guide. Consider this the appetizer.

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Every few months, we pick one book with the power to change how you see the world. Then we build an experience around it: author conversations, reading guides, key insights, and a community of people who love talking about ideas. In this episode, we reveal our latest pick. And stick around for a sneak peek of Rufus's conversation with the author.

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The entire interview is available now in the Next Big Idea app

🔗 SPONSORED BY:

Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠meetfabric.com/nbi⁠

Factor — Head to ⁠⁠factormeals.com/idea50off⁠⁠ and use code idea50off to get 50% off your first box

Granola — Get three months free at ⁠granola.ai/idea⁠

Shopify — Start your $1/month trial at ⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠