Daring Creativity

In this special live episode recorded in front of an audience at OFFF Barcelona 2026, Radim sits down with PJ Richardson — ECD and co-founder of Laundry, a motion design studio based in LA and San Francisco — to pull back the curtain on one of the most ambitious creative projects of the festival: the OFFF 2026 opening titles, the nine-and-a-half-minute projection mapping piece that lit up an entire building and stopped the crowd in their tracks. 
PJ Richardson takes us inside the full arc of that creative journey — from the initial spark of ambition, through the chaos of experimentation, to the emotional moment of standing outside watching it play with his friends and peers.
This conversation is about far more than motion design. It's about daring to ask, the courage to collaborate, the willingness to sit with discomfort, and the decision — every single day — to challenge the status quo with joy.
Takeaways:
Asking is its own creative act — PJ emailed Pep for three consecutive years before the timing aligned. Persistence without pressure eventually becomes a possibility.
Say yes, then figure it out — Laundry's working philosophy of committing first and problem-solving second is what makes ambitious work happen at all.
The process is the art — PJ's conceptual framework for the titles treated the journey of creativity itself as the subject matter, not just the output.
Failure is the raw material — every experiment that didn't work became the foundation for the one that did. A thousand failed attempts led to one defining idea.
Collaboration is a cheat code — bringing in friends like Alex Liou, Alejandro R. Meija, and Josh Pierce wasn't a compromise; it was the creative multiplier that made the whole thing possible.
Challenge the status quo with joy — PJ's guiding theme for the titles, and for his creative life: the hard work is worth doing, but the intention to enjoy it matters deeply.
Community is the celebration — the moment the piece felt truly finished wasn't in the edit suite. It was standing outside in Barcelona with peers, watching it on the building together. .
Daring Creativity. Podcast with Radim Malinic
daringcreativity.com |  [email protected]
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A short bonus episode showcasing a few standout moments from this week's guest interview with Dora Drimalas from Hybrid Design ~
Daring Creativity. Podcast with Radim Malinic
daringcreativity.com |  [email protected]
Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

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Dora Drimalas, co-founder of San Francisco design studio Hybrid, joins Radim to explore what it really means to build a creative practice grounded in genuine, unfiltered curiosity. ~ 
Over 24 years, Hybrid has refused to specialise — working instead across branding, campaigns, books, and environments for clients from Nike to Lego — and Dora explains why that deliberate refusal to narrow down has been the studio's greatest creative strength. 
From their formative years at Nike, where fearlessness was the culture, to the making of their debut monograph Curiosity in All Things — a 650-page love letter to design, process, and inspiration — this is a conversation about building the conditions for great work, asking bigger questions, and creating without fear.
Takeaways
Specialising might be better for business, but diversifying is better for creativity — and Hybrid chose creativity every time
Fertile conditions for good work require a mix of personalities, backgrounds, disciplines, and points of view — creative biodiversity is non-negotiable
Clients often lock down possibilities before the conversation has even started — a great creative's job is to reopen them
The Nike years were grad school for design: fearlessness, cross-medium storytelling, and throwing people into projects they weren't yet qualified for
Being on the outside as an agency lets you cross-pollinate ideas across industries — that is an advantage in-house work can never fully replicate
A monograph is not just a portfolio — it's a record of thinking, process, relationships, and the inspiration that makes the work possible
You can make beautiful work on small budgets; it costs exactly the same to print ugly as it does to print beautiful
Stepping back as a leader — and letting others grow into their roles — is its own form of creative satisfaction
Daring Creativity. Podcast with Radim Malinic
daringcreativity.com |  [email protected]
Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

A short bonus episode showcasing a few standout moments from this week's guest interview with Pablo Juncadella from Mucho ~
Daring Creativity. Podcast with Radim Malinic
daringcreativity.com |  [email protected]
Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

Pablo Juncadella is co-founder and partner at Mucho, the Barcelona-based branding and identity studio approaching its 25th year. In this conversation, Pablo traces a career built on unlikely advantages — dyslexia, collective thinking, and an editorial background that taught him to treat brands as stories told in headlines. ~
From working on El País at 22 through Pentagram London, to becoming creative director of The Observer at 25, to building a studio with offices across Europe and the US, his path has been one of constant curiosity, deliberate humility, and a refusal to lower the standard of what design can do.
Takeaways:
Creativity is not visualisation — it's the ability to see from a different perspective and bring others there
Dyslexia, and conditions like it, place you naturally outside the majority — that position is the seed of creative advantage
Ideas are preludes, not destinations — falling too in love with one prevents the better version from arriving
The best early careers involve challenges larger than your current capability — that gap is exactly where you grow
Collective intelligence outlasts individual ambition; a studio with its own identity can evolve beyond any one person's needs or energy
Client satisfaction is a baseline, not a ceiling — the real job is to hold higher standards than anyone asked for
Frustration is not a sign of failure — it's the engine that keeps the standard from quietly dropping
Visual language is the most universal language; use it to bridge cultures, industries, and disciplines
Design builds on what came before — your job is to contribute to the wheel, not just spin it
Longevity comes from curiosity, adaptability, and the willingness to learn from the person sitting across the table
Daring Creativity. Podcast with Radim Malinic
daringcreativity.com |  [email protected]
Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)