Jaguar sales have COLLAPSED 97% after their controversial rebrand - and now Design Chief Gerry McGovern is OUT. This $10 billion mistake destroyed a 102-year legacy brand overnight. As a dealership insider with 20+ years experience, I'm breaking down exactly what went wrong and what this means for the automotive industry.KEY POINTS:• 97% sales drop in Q4 2024• $10 billion brand value evaporated• Gerry McGovern fired as Chief Creative Officer• Jaguar Type 00 concept car backlash• Dealer network in crisis mode• What this means for luxury EV marketBuy me a coffee! https://www.paypal.com/paypalme/partsmanagerproGrab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref=sr_1_4?crid=3UZYOGZJUNJ9K&keywords=parts+manager+guide&qid=1644443157&sprefix=parts+manager+guid%2Caps%2C244&sr=8-4Become a supporter of this podcast: https://www.spreaker.com/podcast/the-motor-files-podcast--4960744/support.
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15:59
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15:59
How a Simple Spill Turned Into a $12,000 Repair Bill
A water bottle tips over in the passenger seat… and somehow turns into a $12,000 repair bill. Sounds impossible, right? This story is a warning for every driver, because what happened here exposes one of the most expensive traps hiding inside modern cars. In today’s breakdown, we’re looking at how a small water spill caused a massive electrical failure, why some vehicles are extremely vulnerable to liquid damage, and how repair shops respond when diagnostics hit the most expensive modules in the car.Buy me a coffee! https://www.paypal.com/paypalme/partsmanagerproGrab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref=sr_1_4?crid=3UZYOGZJUNJ9K&keywords=parts+manager+guide&qid=1644443157&sprefix=parts+manager+guid%2Caps%2C244&sr=8-4Become a supporter of this podcast: https://www.spreaker.com/podcast/the-motor-files-podcast--4960744/support.
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13:03
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13:03
How Crooked Mechanics Pressure You — Real Scams & How To Fight Back
A mechanic used a scripted “chewed-wires” fear play to charge thousands — and victims were left with empty bank accounts. Listen this breakdown to spot the red flags, protect your money, and demand proof.Immediate actions if you suspect a scam:Ask for photos/video of the damage & the old parts before any work begins.Get an independent second opinion — don’t accept only the shop’s word.Require a detailed, itemized written estimate and refuse verbal-only quotes.If keys are held hostage, contact local consumer protection / police and document everything#MechanicScam #AutoRepairScam #BuyerBeware #CarRepairTips #ConsumerProtectionGrab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref=sr_1_4?crid=3UZYOGZJUNJ9K&keywords=parts+manager+guide&qid=1644443157&sprefix=parts+manager+guid%2Caps%2C244&sr=8-4Become a supporter of this podcast: https://www.spreaker.com/podcast/the-motor-files-podcast--4960744/support.
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8:23
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8:23
Dealers Are Begging You For Your Business
Dealers are begging for customers right now — and if you know the signs, you hold all the cards. In this episode I break down the real reasons dealerships are discounting: overstocked lots, finance-arm stress, manufacturer incentives, and the calendar game that forces managers to move cars fast.If this gave you leverage, hit Like, Subscribe, and share with a friend who’s shopping. Drop your location in the comments and I’ll highlight local timing strategies in a follow-up.Buy me a coffee! https://www.paypal.com/paypalme/partsmanagerproGrab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref=sr_1_4?crid=3UZYOGZJUNJ9K&keywords=parts+manager+guide&qid=1644443157&sprefix=parts+manager+guid%2Caps%2C244&sr=8-4car dealership deals, how to negotiate car price, dealer incentives 2025, buy car saving tips, why dealers are discounting, dealership finance tricks, car buying strategy, month end car deals, floorplan pressure, dealer liquidation, best time to buy a car, auto industry discounts, new car rebates, used car market dealsBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-motor-files-podcast--4960744/support.
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16:48
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16:48
CarMax CEO Leaves — Why 2026 Is the Ultimate Used-Car Buyer Market
CarMax’s quiet executive exit is the signal buyers have been waiting for. In this video I explain why 2026 is shaping up to be the ultimate used-car buyer’s market — and how to win big.Buy me a coffee! https://www.paypal.com/paypalme/partsmanagerproGrab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref=sr_1_4?crid=3UZYOGZJUNJ9K&keywords=parts+manager+guide&qid=1644443157&sprefix=parts+manager+guid%2Caps%2C244&sr=8-4Become a supporter of this podcast: https://www.spreaker.com/podcast/the-motor-files-podcast--4960744/support.
"Your Front Row Seat To The Auto Industry’s Latest Trends"Chris Clarke brings 20 years of dealership experience and 12 years as a Toyota-trained Parts Manager to The Motor Files. This podcast offers auto enthusiasts clear and practical insights into the latest car technologies, industry updates, maintenance tips, and buying strategies.With a mix of solo episodes and occasional guest appearances, Chris shares two to three episodes each week, giving listeners the tools to make informed decisions and get the most out of their vehicles. Tune in to The Motor Files for advice you can trust and a passion for all things automotive.Please like, share and download!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-motor-files-podcast--4960744/support.