ITS UP THERE PODCAST W/LOONEY

• Jose Guapo Finally Tells the Truth on Young Thug & Gunna, Gucci Mane , Bricc Baby & A Furustic Summa,Atlanta’s Era

  Jose Guapo sits down with Loon on It’s Up There Podcast and speaks on Futuristic Summa, Rich Kidz, Gucci Mane, Young Thug, Gunna, No Jumper & No Jumper & Brick Baby Plus more he sits for an for an unfiltered conversation that’s pure Atlanta history. In this in-depth interview, Jose takes us back to the Futuristic Summa movement — the fun, innovative era that helped birth the wave of artists dominating the game today. He shares never-heard-before stories about the legendary Rich Kidz run, the creative energy of old Atlanta, and how that sound influenced everyone from trap legends to today’s biggest stars. From connecting with Gucci Mane and soaking up game from one of rap’s most respected hustlers, to crossing paths with Young Thug before he became a global icon, Jose gives first-hand insight into the moments that shaped the culture. He talks about watching Gunna go from the early grind to superstardom, and his relationship with Brick Baby, offering a perspective only someone inside those circles could have. This conversation isn’t just about names — it’s about how Atlanta built a sound, a style, and a business model that changed hip-hop. Jose and Loon dig into the real-life decisions behind the music, the business moves that separate the winners from the lost, and how staying authentic in a game full of trends is the ultimate key to longevity. If you care about Atlanta’s legacy, the artists who built it, and the lessons learned from both the wins and the setbacks, this episode is a must-watch. This episode has everything: 🔥 The truth behind the YSL divide 🧱 Gucci Mane & Brick Baby’s new influence 📈 The evolution of Rich Kidz and the new generation 🤖 What makes today’s ATL rap "futuristic" 🎯 Jose Guapo on loyalty, survival, and staying solid 📌 Whether you're tapped into the Atlanta scene or watching from the sidelines, this one breaks it all down with honesty and insight. Then, he opens up about the futuristic wave brewing in ATL and how new-age sounds, aesthetics, and business moves are redefining what it means to be from the city. He compares eras, exposes the industry games, and calls out what’s fake in the modern music landscape. Plus: The truth about Rich Kidz and why their impact still echoes Why Jose Guapo thinks street authenticity is being replaced with content gimmicks A look into how co-sign culture damaged real unity in the South 🎙️ Loon and Jose Guapo explore rap’s unspoken codes, industry betrayal, and Atlanta’s musical identity in 2025. If you’re a student of the game, this one is essential. 🔔 WATCH THE FULL INTERVIEW NOW 👍🏽 Like | 💬 Comment | 📤 Share | 🔔 Subscribe 🎧 Also available on all platforms: Apple, Spotify, iHeart, etc. 👇🏽 Tap in with us: 📍 Patreon: https://patreon.com/ItsUpTherePodcast 📍 Discord: https://discord.gg/3AwsHfDcJB 📍 Instagram: https://instagram.com/itsuptherepodcast 📍 YouTube Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #JoseGuapo #YoungThug #Gunna #GucciMane #BrickBaby #ItsUpTherePodcast #AtlantaRap #Loon #FuturisticATL #Zone3 #RichKidz #RapBeef #SouthernHipHop #ViralInterview #PodcastClips #HipHopCulture #BlackEffect #85SouthShow (00:00) – Jose Guapo's comeback and staying clean (03:15) – The reality of music streaming vs traditional sales (06:30) – Lessons learned from the music industry (09:45) – Rich Kids history and studio memories (13:20) – Contract disputes and advice for new artists (16:55) – Street stories and betrayal from family (21:10) – Handling loss and dealing with violence (25:40) – Addiction recovery and getting sober (29:25) – The podcast game and industry politics (33:00) – Atlanta's changing music scene and division (36:45) – Working with Young Scooter and executive producing (40:15) – Fashion sense and European cuts (43:30) – Relationships and dating preferences (47:20) – OnlyFans culture and modern dating (50:35) – Music creation process and studio workflow (54:10) – Atlanta's top 5 rappers discussion (57:45) – Dipset influence and Jim Jones relationship (61:00) – Current projects - "Think About Money" single (64:20) – Rich Kids reunion possibilities (67:50) – Street credibility and paperwork talk (71:15) – Family losses - losing father and brother (75:40) – Thug and Gunna situation perspective (79:25) – Building organic music vs business moves (83:10) – Upcoming joint tape "The Originals" (86:30) – Social media struggles and Instagram issues (89:45) – Future plans and staying independent Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOOSee omnystudio.com/listener for privacy information.

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• Shannon Sharpe Made the Same Mistake as Diddy — N.O.R.E.’s “Only 3 Podcasts Matter"

  Shannon Sharpe. Diddy. N.O.R.E. Joe Budden. Stephen A. Smith. Cam Newton. Dr. Umar Johnson. ESPN First Take. In EP 310, Loon connects the headlines to the real strategy behind media moves: why Shannon Sharpe made the same mistake as Diddy by settling after the story caught fire, how N.O.R.E.’s “Only 3 Podcasts Matter / Top 3 Podcasts” narrative chokes discovery instead of building infrastructure, and what it actually takes to grow a platform without gatekeeping or clout by association. This is a playbook episode about PR pressure, timing, preserved tapes, TV visibility vs. podcast performance, and the discipline to keep your circle tight when everyone wants credit after you win. What you will hear today: Shannon Sharpe vs. PR math (Diddy parallel): why timing beats tactics in settlements; how “dismissed with prejudice” plus preserved tapes can invite copycat claims; and why paying after the press reads like a payout signal instead of narrative control. We also discuss ESPN/First Take optics and the spillover into podcast numbers. N.O.R.E.’s “Only 3 Podcasts Matter / Top 3 Podcasts”: list talk vs. real infrastructure, including passing actual guest contacts, ad agency numbers, and building a Rogan style ecosystem for Black podcasters instead of shrinking the lane. Joe Budden blueprint: independence, leverage, and why the bag scales when you master distribution, cadence, and direct deals, not when you posture on lists. Dr. Umar Johnson and “relationship equity”: why some adult preferences require trust and long term rapport, and how reckless appetites become PR liabilities when you chase them outside real relationships. Cam Newton and hosting skill: big guests bring visibility, but hosting is a craft. If the craft is missing, the conversation will not travel. Proximity is not a cosign: Loon dismantles the “we went to school together” syndrome. Classmate is not comrade. If you did not help build it, do not try to build yourself off it after the win. Culture and character: streets are dead, big homies misusing leverage, entitlement, and why “useful” becomes “disposable” the second you stop adding value. Quick touch: Ksoo trial note (awareness, not a deep dive here). Big questions for the audience: Did Shannon’s settlement timing help his career or confirm the worst PR read? Does “Only 3 Podcasts Matter / Top 3 Podcasts” help the culture or choke discovery for rising Black podcasters? Whose blueprint actually builds — the list talkers or the infrastructure builders? Chapters below. Drop your take on Sharpe, N.O.R.E., and who is really building the ecosystem. #ItsUpTherePodcast #ShannonSharpe #Diddy #NORE #JoeBudden #StephenASmith #CamNewton #ESPN Patreon: https://patreon.com/ItsUpTherePodcastDiscord: https://discord.gg/3AwsHfDcJB Full Episodes Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N ⏱️ Chapter Headers (add exact timestamps after upload) 00:00 Intro - names on the board (Shannon, Diddy, N.O.R.E., Budden, Stephen A., Cam) 03:10 Shannon Sharpe = Diddy mistake - settlement timing, dismissed with prejudice, preserved tapes 11:45 ESPN / First Take math - TV visibility vs. podcast performance under PR heat 18:30 N.O.R.E. “Only 3 Podcasts Matter / Top 3 Podcasts” - list talk vs. real infrastructure 25:20 Joe Budden blueprint - independence, leverage, passing real contacts (ads and guests) 32:10 Dr. Umar Johnson - relationship equity and the cost of reckless appetites 36:18 Cam Newton and the hosting skill gap - big guests are not enough 40:10 Proximity is not proof - classmate vs. comrade, entitlement traps 44:50 Ksoo trial - brief note and why awareness matters 48:30 Closing - guard your circle, protect your climb, build systems not soundbites 👇 Join the conversation Drop your take on Shannon’s timing, N.O.R.E.’s list, and who’s actually building the ecosystem. Like the video, share it with someone building from the ground up, and tap in with the community below. Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluwDiscord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOOSee omnystudio.com/listener for privacy information.

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• Feat Ysl Mondo -Part 2 - YSL Mondo EXPOSES Young Thug Favoritism After YSL Trial, Ralo Snitch Rumors, Young Scooter, Gunna , Online Criticism & More

  YSL Mondo EXPOSES Young Thug RICO SECRETS, Ralo Snitch Claims, Police SHOOT Scooter, Baby Mama DRAMA YSL Mondo is back and rawer than ever in Part 2. This isn't your average industry interview. Mondo calls out Atlanta’s rap scene for being fake, snitch-friendly, and money-hungry while acting street. He addresses Ralo snitch rumors head-on, explains why Gunna’s PR move is better than Thug’s silence, and questions the real loyalty behind YSL’s brand. Beyond rap beef, Mondo gets personal about dealing with a messy baby mama situation, fighting for fair child support, and why the system is designed to break Black fathers. He also speaks on the pain of seeing Atlanta legends like Young Scooter ignored in death, exposing how police used deadly swatting tactics and media coverups to hide the truth. The convo dives into spiritual growth, Mondo’s conversion to Islam, and why so many street dudes stay trapped in cycles of betrayal, greed, and lies. He exposes how labels exploit producers, fake industry politics, and the hypocrisy of rappers screaming loyalty but chasing clout. This is Atlanta raw. No PR spin. No industry payoffs. No lies. Just real talk about street codes, snitch accusations, family drama, police corruption, and the daily fight to stay true when everyone around you sells out. 🎧 If you're tired of safe, watered-down interviews, hit play. This is the conversation they’re scared to have. 🔔 Don’t forget to SUBSCRIBE and join the community that keeps it 💯. 👇 Tap in for more 👇 👉 Patreon for exclusive content: https://patreon.com/ItsUpTherePodcast 👉 Join the Discord fam: https://discord.gg/3AwsHfDcJB #YSLMondo #ItsUpTherePodcast #AtlantaRap #YoungThug #Gunna #Ralo #BabyMamaDrama #StreetPolitics #HipHopUnfiltered #realtalk 00:00 – Atlanta Rap Politics & Calling Out Fake Beef 02:00 – Producers Splitting Up the Atlanta Sound 04:00 – Advice for Young Thug After Jail 07:00 – Missing the Painful Storytelling Angle 10:00 – Gunna Comparison & Street Narratives 13:00 – Thug’s PR, Media Choices, and GQ Critique 16:00 – Conversion to Islam – His Personal Journey 20:00 – Ralo's Mosque & Giving Back to the Hood 23:00 – Ralo Snitch Rumors and Loyalty Talk 27:00 – Little Baby Snippet and Atlanta Street Dynamics 28:30 – Baby Mama Drama & Fatherhood Issues 36:00 – Dealing with Court, Child Support, and Co-Parenting 42:00 – Anthony Edwards’ Baby Mama Situation 44:00 – Older Women Preying on Younger Men 45:30 – Remembering Young Scooter’s Impact on Atlanta 50:00 – Details Around Scooter’s Death & Police Issues 56:00 – Final Reflections on Loyalty, Fake Kicking it, and the Industry 01:02:00 – Young Thug Fallout Explained 01:09:00 – Talking About the Cost of Fame & Selling Out 01:13:00 – Wrap-Up & Where to FollowSee omnystudio.com/listener for privacy information.

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• Feat Wack 100 - Wack 100 Breaks Silence! Exposes Big U Beef, Jim Jones–Tekashi69 Wiretap & Shocking Ray J Info, Suge Knight, tupac & Diddy - Part 1

  Wack 100 sits down with Loon for one of the most intense episodes of It’s Up There Podcast to date. What starts as a conversation quickly turns into a heated back-and-forth over power, protection, betrayal, and the blurred lines between business and the streets. Wack opens up about how Clubhouse shifted his role in the game, turning him from a respected industry figure into a 24/7 target, and why he believes the app has become a digital battleground filled with spies, setups, and hidden agendas. The conversation turns sharp when Jim Jones’s name is brought up. Wack stands on his claim that a wiretap exists, referencing 6ix9ine’s federal situation and questioning why others got indicted while Jim walked free. Loon challenges Wack directly, asking for clarity and pushing for proof as Wack doubles down. From there, the two discuss Suge Knight’s true legacy—whether Suge was genuinely feared, or if it was the people around him that created the myth. Wack says Suge wasn’t the killer—he just knew who the killers were. Wack also breaks down how he helped Blueface generate millions in a system that counted him out. From YouTube plays to brand deals, Wack lays out the real numbers and calls out the industry’s attempts to silence him and his artist. The interview also touches on his fallout with Big U, including the studio incident and Cash Money West tension, as Loon demands to know whether that situation crossed the line into betrayal. Cardi B enters the conversation as Wack explains why some artists are protected at all costs and why label math always favors certain names. The episode wraps with a deep dive into how federal cooperation has crept into hip-hop, how paperwork is weaponized, and why the lines between real and fake are more dangerous than ever. This is one of those episodes where nothing was left unsaid. Loon doesn’t hold back. Wack doesn't fold. Two respected voices. One conversation. And the streets are definitely listening. 🎧 Audio available early every Monday on Patreon: / itsuptherepodcast 💬 Join the Looniverse Discord: / discord Join Our Its Up There Podcast Clip Channel now / @fogfo_looney Discord / discord For all exclusive interviews & more content not here click here / itsuptherepodcast 🚨Unreleased Interviews / itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8... 👀 SUBSCRIBE HERE: / @itsuptherepodcast 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast... 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | / fogfo_looney PATREON| / itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ / @itsuptherepodcast WATCH MORE ➡️ • EPISODE 069| WAR ON RAPPERS |LIBERATION LO... 00:00:00 Intro – setting the table; Wack pulls up solo 00:03:03 Why he doesn’t duck tough questions; respect for QCP 00:04:29 Lil Baby & The Game — first big moments and relationships 00:06:58 Early Cardi B/Blueface connect — how the verse came together 00:08:04 French Montana studio assist; the “money don’t spend here” line 00:09:56 “Bots” & fake numbers — how the narrative gets weaponized 00:10:36 Writers vs authenticity — industry process explained 00:13:26 Blogs vs facts — why he breaks down business on his channel 00:14:02 Funk Flex’s role in the “you must write” wave 00:16:04 Eric Bellinger → Chris Brown example of collaboration 00:29:03 Quad Studios revisited — why Puff/Big didn’t set up Pac 00:36:22 Drake vs Kendrick — marketing framing & public perception 00:41:32 Clubhouse is like a penitentiary — teams, spies, security 00:49:04 Death Row mechanics — conflict sells 00:53:45 Snoop telling Suge to bring in Tupac 00:55:17 Biggie & Puff context — hustlers vs gangsters 01:01:35 Bone & Terry Carter — how the situation escalated 01:12:04 Suge Knight — power, perception, and consequences 01:12:47 Big U — respect, territory, and LA politics 01:22:23 “Exclusive to Game” — studio room politics explained 01:39:27 Federal talk — what gets you jammed up 01:40:49 Conspiracy breakdown — how cases get built 01:43:10 Wiretaps — why the feds already heard it 01:44:27 Final word — closing statementsSee omnystudio.com/listener for privacy information.

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• “The $1,000 Every Two Weeks Side Chick Scandal” Stop Minimizing My Work: The Real Story of My Podcast Grind

  In this powerful solo episode of It’s Up There Podcast, Loon sets the record straight about his journey, calling out those who minimize his work in the podcasting game. He details how he built one of the South’s premier brands with no co-host, major sponsorships, and viral interviews—without dragging in a fanbase from music, sports, or industry connects. Loon also breaks down his past interviews with Adam22, addresses comments about Academics, explains his business approach, and defends the real cultural impact of his platform. He shares receipts about deals with Revolt, his iconic Lil Baby rollout interview, and key moments with Fred Taylor, Brandon Marshall, Maul, Rory, Rich Homie Quan, Benny the Butcher, and more. The episode also shifts to raw relationship talk: breaking down a viral cheating clip, emotional fallout, and hard truths about moving on when trust is broken. Loon speaks on emotional manipulation, the difference between accountability and extortion in love, and why men and women struggle to truly reconcile after betrayal. Packed with real game, personal history, and relationship insights, this solo episode is a blueprint for creators, men, and anyone navigating respect, betrayal, and staying solid in your purpose. ✅ SUGGESTED CHAPTER MARKERS / TIMESTAMPS 00:00 – Intro: Centering the episode on relationships and podcasting 01:00 – Clearing the air about minimization in the podcast space 02:00 – Discussing Adam22, Wack100, and Charleston White’s episode 04:00 – Addressing the “Academics” narrative about Loon’s rise 07:00 – Receipts on Revolt deal, solo interviews, and platform-building 10:00 – Key interviews: Fred Taylor, Brandon Marshall, Maul, Rory 12:00 – Cultural relevance and breaking into podcasting solo 14:00 – Relationship breakdown: Cheating story goes viral 20:00 – Real talk: Emotional manipulation, apology dynamics 25:00 – Salvage yard metaphor for broken relationships 30:00 – The reality of breakups and moving on 35:00 – On being misunderstood in the content space 40:00 – Critiquing Adam22’s content style and approach 50:00 – Raw reaction to the viral clip, analyzing the wife’s pain 1:00:00 – Lessons about love, trust, and knowing when to walk away 1:10:00 – Final reflections on respect, purpose, and keeping it real See omnystudio.com/listener for privacy information.

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