Discover Ag

• Discover Parasites In Your Salmon, a Babybel Cheese Conspiracy & Post Malone’s Fashion Debut

  Ep 227 | This week on Discover Ag, Natalie and Tara dig into parasites in your salmon, Post Malone's fashion debut, and a conspiracy theory about Babybel cheese --- plus why the Maha grocery trend might backfire. First up: Wild-caught salmon filled with living parasites. A viral video shows worms crawling out of fresh salmon from Costco, sparking conversations about food safety, flash freezing, and the reality that up to 80% of wild salmon can harbor parasites. The hosts explore why this is normal in natural ecosystems and how proper handling makes it safe. Then, Post Malone launches his Austin Post Apparel line at Paris Fashion Week. While the western-inspired collection stayed true to his personal style, the hosts debate whether it was too safe for such a high-profile debut. From cowboy boots to turquoise jewelry, they weigh authenticity versus innovation in western fashion. Next up: A hilarious conspiracy theory connecting Babybel cheese to Maker's Mark whiskey. Both require peeling off red wax to access the goodness inside --- coincidence or calculated grooming by Big Charcuterie? The hosts dive into the comment section gold and share their own charcuterie secrets. Finally, an Atlantic article warns that "Maha washing" is making junk food seem healthier through superficial changes like removing dyes while ignoring real issues like sugar content. The hosts discuss whether the Make America Healthy Again movement has lost its way. BUT WAIT --- there's more! Stick around for an exclusive Case IH interview recorded live at Farm Progress Show. Natalie talks with livestock specialist Brian Williams about the new Farm All lineup, including the return of the historic Super M tractor and innovations in telematics technology. What We Discovered This Week 🤠 🪩 Parasites in wild salmon and the importance of flash freezing 🪩 Post Malone's Paris fashion debut and western authenticity debates 🪩 Babybel conspiracy theories and charcuterie grooming tactics 🪩 Starbucks launches protein cold foam lattes 🪩 Why Maha washing could make Americans less healthy 🪩 Case IH Farm All series updates and legacy tractors CHAPTERS: 00:00 Intro & Headlines 02:11 Discovery 1: The Dirty Truth of Wild-Caught Salmon 13:47 Sponsor Break (Sunrise Flour Mill & Wonder Cow) 14:55 Discovery 2: Post Malone's Fashion Debut 25:51 Discovery 3: Babybel Conspiracy Theory 31:28 Sponsor Break (Cozy Earth & Farm Wife Tallow) 34:28 Quick Debrief: Starbucks Launches Protein Lattes 36:11 Discovery 4: Why the Maha Grocery Trend Will Backfire 48:08 Case IH Interview with Brian Williams 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by @NatalieKovarik --- western tastemaker & millennial cattle rancher --- and @TaraVanderDussen --- sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 🪩 JOIN CLUB DISCOVER Want more Discover Ag? Become part of our exclusive Club Discover on Facebook! • Vote on the articles we cover • Connect with other Disco listeners • Discover behind-the-scenes content 🎉 Join the community: https://facebook.com/groups/clubdiscover  📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/• Podcast: https://pod.link/1615443750   • Instagram: https://instagram.com/discoveragpodcast/#  • TikTok: https://tiktok.com/@discoveragpodcas 🤝 PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.  

  --------  

  1:07:46

  --------

  1:07:46
• Discover Raw Meat Tiktok, Rats Overrun California Almond Orchards & Cracker Barrel’s Failed Rebrand

  Ep 226 | This week on Discover Ag, Natalie and Tara dig into the headlines shaping agriculture, policy, and culture — with their usual dose of snark and sincerity. First up: The raw meat trend taking over social media. From carnivore to completely raw, influencers are eating uncooked steak, liver, and butter straight from the stick. The hosts explore why ex-vegans are leading this movement and what it says about our relationship with extreme diets and social media virality. Then, Cracker Barrel's $700 million rebrand disaster that wiped out Uncle Herschel and the iconic barrel — only to reverse course within days after massive backlash. Natalie and Tara unpack why nostalgia branding matters more than ever and how one comedian's take perfectly captured what went wrong. Next, CAT Construction nails viral marketing with their Taylor Swift engagement post, proving that sometimes the best brand moments come from jumping into cultural conversations at exactly the right time. Plus, the agricultural connections hiding in plain sight behind celebrity moments. And finally, California's almond industry faces an unexpected enemy: rats. With $300 million in damages and 100,000+ acres affected, this rodent invasion is threatening 80% of the world's almond supply. But is this crisis as new as headlines suggest? BUT WAIT — there's more! Stick around for an exclusive interview recorded live at Farm Progress with Case IH, diving deep into their newest Steiger 785 Quad Track — the highest horsepower tractor to date. From precision tech to operator comfort, Mark Burns and Kendall Quandahl break down what 853 peak horsepower means for modern farming. What We Discovered This Week 🤠 🪩 Raw meat trend: When carnivore goes extreme 🪩 Cracker Barrel's $700M rebrand fail and quick recovery 🪩 CAT Construction's viral Taylor Swift marketing win 🪩 Flesh-eating screwworm update from Mexico border 🪩 California's $300M rat problem threatens global almond supply 🪩 Case IH unveils game-changing Steiger 785 Quad Track CHAPTERS: 00:00 Intro + What's in This Episode 01:15 Merch winner + What we Said at Farm Progress02:55 Discovery 1: #FoodTok and the Raw Meat Carnivore Trend09:10 Does Being Vegan Make You Sick?20:23 Sponsor Break - Mary T. Faber for Your Accounting22:59 Sponsor Break - Tubes & Co. for Your Skincare Needs23:46 Discovery 2: Cracker Barrel's Failed Rebrand32:32 Brand Accountability and Other Marketing Lessons34:16 Discovery 3: CAT Construction - Taylor Swift Engagement Collab41:36 Sponsor Break - Our Farms: Farm-Fresh Food at Your Doorstep43:40 Sponsor Break - Sunrise Flour Mill: The Best Flour Ever44:24 How Does the Flesh-Eating Screw-Worm Affect You?46:32 Discovery 4: Rats and California's Almond Industry – Scale & Solutions55:29 Closing thoughts + Next on 'Discover on the Road'57:15 Case IH Interview (full) — Steiger 7-85 Quad Track   🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by @NatalieKovarik — western tastemaker & millennial cattle rancher — and @TaraVanderDussen — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 🪩 JOIN CLUB DISCOVER Want more Discover Ag? Become part of our exclusive Club Discover on Facebook! • Vote on the articles we cover • Connect with other Disco listeners • Discover behind-the-scenes content 🎉 Join the community: https://facebook.com/groups/clubdiscover 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast • TikTok: https://tiktok.com/@discoveragpodcast 🤝PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.  

  --------  

  1:19:38

  --------

  1:19:38
• Discover Raw Milk Lawsuit, Ballerina Farm Store, & the Truth about GMO Cheese

  Ep 225 | This week on Discover Ag, Natalie and Tara dig into the headlines shaping food safety, viral culture, and wellness misinformation — with their usual dose of snark and sincerity. First up: A Florida mom's devastating lawsuit after raw milk labeled "not for human consumption" allegedly sickened her toddler and led to miscarriage. The hosts unpack the regulatory gray areas, the role of wellness influencers, and why "it's safe until it isn't" captures the raw milk debate perfectly. Then, Arizona's viral dance crew takes center stage. These young girls from Mesa's Impact Dance company danced their way to internet fame with "Tulsa Time" and scored a dream moment on stage with Lainey Wilson. The hosts celebrate age-appropriate representation and genuine talent in a world of overly sexualized youth performance. Next, they taste-test Lady Gaga's viral wine and Diet Coke combination (spoiler: Tara's not impressed). What started as a trendy drink reveal turns into a cultural lesson about Spanish cocktail traditions and how American influencers often miss the mark on cultural context. And finally, a deep dive into GMO cheese misinformation. When a wellness influencer with 600K followers claims Pfizer is secretly putting GMOs in 90% of US cheese, the hosts break down the science behind fermentation-produced chymosin and why fear-mongering about food processes helps no one. BUT WAIT — there's more! Stick around for their disco debrief on Ballerina Farm's new brick-and-mortar store in Utah, plus sponsor shoutouts that'll have you stocking your pantry with heritage flour and farm-fresh everything. What We Discovered This Week 🤠 🪩 Raw milk lawsuits and regulatory loopholes 🪩 Arizona dance crew's viral moment with Lainey Wilson 🪩 Lady Gaga's wine + Diet Coke cultural appropriation moment 🪩 Ballerina Farm goes brick-and-mortar 🪩 The truth about GMO cheese (spoiler: it's not scary) CHAPTERS: 00:00 - Intro & Headlines 02:00 - Discovery 1: Inside the Raw Milk Lawsuit in Florida 07:40 - Raw Milk Safety and the Grey Area of State Regulations 15:00 - Banning Raw Milk? 19:57 - Arizona Dance Crew Goes Viral 29:00 - Discovery 3: Lady Gaga's Wine + Diet Coke Drink 39:31 - Disco Debrief: Ballerina Farm's New Brick & Mortar Store 47:00 - Discovery 4: What's the Gist on GMO Cheese? 58:18 - Is "Natural" an Emotional Label? 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by @NatalieKovarik — western tastemaker & millennial cattle rancher — and @TaraVanderDussen — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 🪩 JOIN CLUB DISCOVER Want more Discover Ag? Become part of our exclusive Club Discover on Facebook! Vote on the articles we cover Connect with other Disco listeners Discover behind-the-scenes content 🎉 Join the community: https://facebook.com/groups/clubdiscover 📲 CONNECT WITH US ONLINE Website: https://discoverag.com/ Podcast: https://pod.link/1615443750 Instagram: https://instagram.com/discoveragpodcast TikTok: https://tiktok.com/@discoveragpodcast 🤝 PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.  

  --------  

  58:53

  --------

  58:53
• Discover Lab-Grown Butter!?, Keith Urban’s New TV Show, & Big Change Coming to Oranges

  Ep 224 | This week on Discover Ag, Natalie and Tara dig into the latest food tech controversies, celebrity collabs, and policy changes shaping agriculture — with their usual dose of skepticism and ranch wisdom. First up: Bill Gates-backed lab-grown butter made from carbon hits the headlines. The hosts tear apart the sustainability claims, question who's actually asking for this tech, and explain why consumers aren't buying what Silicon Valley is selling. Spoiler alert: it's giving major Beyond Meat bankruptcy vibes. Then, Molly Yeh teams up with Tractor Supply for a clothing line that actually makes sense. Unlike the butter debacle, this collaboration taps into real market demand for functional women's workwear that doesn't look like hand-me-downs from your husband's closet. Plus, Keith Urban's new reality show "The Road" promises to shake up the singing competition format with real concerts and audience voting. The hosts break down why this tour-meets-TV concept could be the next big hit. BUT WAIT — there's more! The FDA is finally fixing a 1963 regulation that's been blocking Florida oranges from juice production. With citrus greening threatening the industry and two-thirds of orange juice coming from imports, this bricks content change could be a game-changer for domestic production. What We Discovered This Week 🤠 🪩 Lab-grown butter gets the Gates treatment (and the internet's rejection) 🪩 Molly Yay x Tractor Supply: workwear that works 🪩 Keith Urban's tour-reality show hybrid 🪩 Wagyu misinformation strikes again 🪩 FDA orange juice standards get a much-needed update CHAPTERS: 00:00 - Intro & Headlines: Butter from carbon, Tractor Supply collab, Keith Urban show & more 01:26 - Discovery 1: Bill Gates-Backed Lab-Grown Butter? Why???  06:12 - Do Consumers Even Want Food Tech?  11:12 -  Would You Try Lab Butter?  16:00 - Women in Ag Events: Farm Progress Show & Husker Harvest Days  18:03 - Tractor Supply x Molly Yeh: Celebrity chef's farm-inspired clothing line  25:00 - Discovery 3: Keith Urban's New TV Show - Country music competition with Blake Shelton  39:51 - Discovery 4: Is Wagyu Beef really diseased?  45:00 - Discovery 5: Florida Orange Juice Crisis - FDA changes rules to help citrus industry 53:23 - What to Expect Next Week 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by @NatalieKovarik — western tastemaker & millennial cattle rancher — and @TaraVanderDussen — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 🪩 JOIN CLUB DISCOVER Want more Discover Ag? Become part of our exclusive Club Discover on Facebook! Vote on the articles we cover Connect with other Disco listeners Discover behind-the-scenes content 🎉 Join the community: https://facebook.com/groups/clubdiscover 📲 CONNECT WITH US ONLINE Website: https://discoverag.com/ Podcast: https://pod.link/1615443750 Instagram: https://instagram.com/discoveragpodcast TikTok: https://tiktok.com/@discoveragpodcast 🤝PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

  --------  

  50:28

  --------

  50:28
• Discover Wild Caught vs Farm Raised Salmon, SNAP Bans Soda & The Great American Farmers Market

  Ep 223 | This week on Discover Ag, Natalie and Tara dig into the headlines shaping agriculture, policy, and culture — with their usual dose of snark and sincerity 🙂 First up: Tanner Smith from Netflix's "Love on the Spectrum" takes us to the peanut fields with his farmer dad in a heartwarming reel that's gone viral with 3 million views. The hosts dive into peanut production facts, from Georgia's dominance in the market to New Mexico's surprising top-10 status, plus why peanuts aren't actually nuts at all. Next, they tackle a fear-mongering salmon reel spreading misinformation about farm-raised versus wild-caught fish. Drawing from their recent YouTube interview with an Alaskan fisherwoman, Natalie and Tara separate fact from fiction on Atlantic salmon, color additives, and why frozen might be better than fresh. Then, a lighthearted dairy defense reel gets the spotlight as an influencer claps back at the "only species that drinks milk" argument with a perfectly snarky response about mango chili margaritas. The hosts discuss why dairy gets so much online hate and address misconceptions about artificial insemination and calf separation. And finally, the Great American Farmers Market on the National Mall draws both praise and controversy. While celebrating the showcase of farmers from across the nation, the hosts unpack the disappointing news that it replaced an existing seasonal USDA farmers market that was quietly cancelled. BUT WAIT — there's more! Stick around for a disco debrief on recent SNAP benefit restrictions targeting sugary drinks and junk food. With 14 states now approved to implement these changes starting January 2026, Natalie and Tara weigh the complex debate around government control versus public health initiatives. What We Discovered This Week 🤠 🪩 Viral peanut education with Love on the Spectrum's Tanner Smith 🪩 Salmon fear-mongering and the truth about farm-raised fish 🪩 Dairy defense and mango chili margarita comebacks 🪩 The Great American Farmers Market controversy 🪩 SNAP restrictions on sugary drinks across 14 states CHAPTERS: 05:33 Peanut Production Facts & Growing Regions 09:14 Love on the Spectrum Meets Agriculture 17:15 Salmon Fear-Mongering Reel Breakdown 19:01 Wild-Caught vs Farm-Raised Salmon Truth 28:06 Dairy Defense and Online Activism 32:57 Artificial Insemination Reality Check 39:19 SNAP Benefits Disco Debrief 43:47 Great American Farmers Market Recap 48:26 Farmers Market Controversy & Missing USDA Market 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by @NatalieKovarik — western tastemaker & millennial cattle rancher — and @TaraVanderDussen — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist.   🪩 JOIN CLUB DISCOVER Want more Discover Ag? Become part of our exclusive Club Discover on Facebook! • Vote on the articles we cover • Connect with other Disco listeners • Discover behind-the-scenes content 🎉 Join the community: https://facebook.com/groups/clubdiscover   📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/  • Podcast: https://pod.link/1615443750  • Instagram: https://instagram.com/discoveragpodcast  • TikTok: https://tiktok.com/@discoveragpodcast    🤝PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

  --------  

  52:57

  --------

  52:57

More Leisure podcasts

Trending Leisure podcasts

About Discover Ag