Discover Ag

• Discover Argentinian Beef and America's $6 Steak Problem, McBee's Prison Sentencing & Bougie Water Buffal

  Ep 236 | This week on Discover Ag, Natalie and Tara dig into the headlines shaping how we think about food's worth, transparency, and trends — from America's broken sense of food value to Japan's farmer-forward labels and even Nara Smith's $38 garlic oil collab. America's "food value problem" takes center stage as the hosts unpack why Americans spend less than 10% of their income on food — among the lowest worldwide — and what that says about how we price nutrition versus convenience. Then they explore Japan's photo-on-pack movement that connects consumers directly to farmers, redefining transparency and trust in the grocery aisle. Next, influencer Nara Smith launches a $38 garlic oil with a luxury twist, sparking questions about marketing buzzwords and the psychology of "premium" food. Finally, they tackle the McBee Dynasty crop-fraud sentencing, and end on an unexpected high note — Italian water buffalo enjoying massages and Mozart while producing world-famous mozzarella. What We Discovered This Week 🤠 🪩 America's broken food value system and what $6 beef really costs 🪩 Japan's "farmer photo" packaging trend builds consumer trust 🪩 Nara Smith's $38 garlic oil — luxury or marketing stunt? 🪩 McBee Dynasty's crop-fraud sentencing and its ripple effect 🪩 The pampered water buffalo behind Italy's prized mozzarella CHAPTERS: 00:00 - Intro: Beef Prices, Japanese Transparency, Nara Smith & Water Buffalo 01:00 - Discovery 1: America's Beef Price Controversy & the Real Food Value Problem 04:18 - Starbucks vs. Ground Beef: Breaking Down What Americans Actually Value 10:55 - The Direct-to-Consumer Reality: Why $7 Beef Is Actually Losing Money 13:24 - Argentinian Beef Imports & Secretary Rollins Interview Teaser 16:15 - Discovery 2: Japan's Farmer Photos on Food Packaging Revolution 18:23 - Cherry Tomato Baseball Cards: US Companies Already Doing This 25:01 - Discovery 3: Nara Smith's $38 Garlic Oil — From Scratch or From Marketing? 30:04 - Small Batch for 4.8 Million Followers? The Math Doesn't Add Up 34:00 - Disco Debrief: McBee Dynasty Patriarch Sentenced to 24 Months for Fraud 40:48 - Discovery 4: Italian Water Buffalo Massages & Mozart for Mozzarella 49:14 - High-Tech Barns Bashing Conventional Dairy: The Irony Explained 54:33 - Wrap-Up & Monday's Duckworth Wool Industry Interview Preview 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.  

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• Discover Why Your Milk Expires So Fast, 75,000 Sheep on a Floating Ark & Lonesome Dove's Gen Z Revival

  Ep 235 | This week on Discover Ag, Natalie and Tara dig into viral food myths, western nostalgia, and the surprising ways agriculture moves around the globe. From debunking dairy misconceptions about why American milk "expires so fast" to dismantling an Italian chef's garlic myth, the hosts tackle the misinformation swirling through social media kitchens. They explore the unexpected Gen Z revival of the 1985 western epic Lonesome Dove, dive into Coca-Cola's AI-powered mission to save the orange juice industry from citrus greening disease, and unpack the reality behind viral footage of 75,000 sheep boarding a massive cargo ship. It's a journey through pasteurization science, sulfur-induced bad breath, cowboy culture, and the complex world of live animal export—all with the usual mix of education, entertainment, and a few passion fruit margaritas along the way. What We Discovered This Week 🤠 🪩 Why American milk "expires in 3 days" vs. shelf-stable Mexican milk 🪩 The garlic heart myth: what really causes bad breath 🪩 Lonesome Dove's surprising comeback with young female readers 🪩 Coca-Cola + MIT tackling the citrus greening crisis with AI 🪩 The real-life Noah's Ark: 75,000 sheep on a floating livestock carrier 🪩 Live animal export trade & veterinary-supervised ocean transport CHAPTERS: 00:00 - Intro: Dairy Debunks, Garlic Myths, Lonesome Dove & Traveling Sheep 01:00 - Discovery 1: Why Your Milk Expires in 3 Days (Iowa Dairy Farmer Explains) 04:00 - All Milk Has Bacteria: Pasteurization vs Ultra-Pasteurization 06:00 - Fair Life's One-Year Shelf Life & Expiration Date Secrets 09:00 - Milk Quality Has Never Been Better: The Opaque Container Factor 14:00 - Discovery 2: The Garlic Heart Myth & What Really Causes Bad Breath 18:00 - Sulfur Science: Why Brushing Your Teeth Won't Help 20:00 - Gilroy, California: The Garlic Capital Producing 90% of America's Garlic 27:00 - Discovery 3: Lonesome Dove's Surprising Gen Z Revival 28:00 - Seven-Hour Movie Marathon & The Baby Extra Story 33:00 - Teton Ridge's Reboot Plans for the Western Classic 36:00 - Debrief: Coca-Cola's AI Orange Juice Mission 37:00 - The OJ Crisis: From 45% to 5% of Global Production 41:00 - Discovery 4: 75,000 Sheep at Sea on the Real-Life Noah's Ark 43:00 - Live Export Trade: Inside Massive Livestock Carriers 46:00 - Vet-Supervised Transport & Normal Mortality Rates 50:00 - Wrap-up and Secretary Rollins Interview on Dear Discos 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.   Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

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• Discover Joe Rogan & Taylor Sheridan Talk "Ethical Veganism", Patagonia's Plan to Save Farming, & Did You Know Your Loofah is a Cucumber!!!

  Ep 234 | This week on Discover Ag, Natalie and Tara dig into viral loofahs, ethical eating debates, food allergies, and whether a billion-dollar clothing brand can save agriculture. From the cucumber family plant that keeps breaking the internet to Taylor Sheridan's fiery take on veganism with Joe Rogan, this episode tackles the misconceptions and trade-offs in our food system. Plus, discover why teal pumpkins matter for 1 in 13 kids, how Post Malone shut down Broadway for 30,000 fans, and whether Patagonia's venture into crackers and tinned fish can actually change farming—or if it's just another case of corporate savior complex. Spoiler: a farmer has thoughts, and we want to hear them. What We Discovered This Week 🤠 🪩 Viral loofahs: the cucumber-family sponge that shocks every year 🪩 Joe Rogan & Taylor Sheridan on veganism, carnage, and the Brazil bee myth 🪩 Teal Pumpkin Project: protecting kids with food allergies on Halloween 🪩 Post Malone's 30,000-person Broadway takeover & Posty's bar review 🪩 Patagonia Provisions: can a clothing company fix the food system with Kernza? CHAPTERS: 00:00:00 - Intro: Viral Loofahs, Joe Rogan, Teal Pumpkins & Patagonia 00:01:30 - Discovery 1: Viral Loofahs: The Truth About the Sponge Plant (and ASMR) 00:03:21 - The Cucumber Family: Why Loofahs Keep Going Viral 00:07:52 - Gardening Heck: Homeschool Projects & The Passion Fruit Lie 00:10:08 - Discovery 2: Joe Rogan & Taylor Sheridan: The Ethical Gray Area of Eating 00:10:58 - The Carnage: Why Sheridan Says Veganism is Absurd 00:11:37 - 19,000 Dead Squirrels & The Brazil Bee Fact Check 00:14:49 - The Trade-Offs: Why 'Bloodless Food' is a Myth 00:23:10 - Discovery 3: Teal Pumpkin Project: The 1-in-13 Food Allergy Crisis 00:24:52 - Halloween Change of Heart (Stickers vs. Candy) 00:28:18 - Becky Basalone: The Mother Who Started a Global Movement 00:31:29 - Debrief: Post Malone Shut Down Broadway for Posty's Grand Opening 00:34:37 - Posty's Bar Vibe & The Kid Rock Confession 00:37:52 - Quick Debrief: Alan Jackson's $1000 Ticket Final Tour 00:39:00 - Discovery 4: Can a Clothing Company Change the Food System? 00:41:41 - The Savior Complex & The Kernza Flaw (Yield vs. Activism) 00:46:39 - The Farmer's Perspective: Why Kernza Needs a Larger Story 00:48:51 - Wrap-up and Next Week's Dear Discos Birthday Catch-up 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE Website: https://discoverag.com/ Podcast: https://pod.link/1615443750 Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

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• Discover Citrus Pulp-Fed Beef Has More Vitamins, Jack Daniels Ends 'Whiskey Beef' & NFL Farm Partnership

  Ep 233 | This week on Discover Ag, Natalie and Tara dig into the unexpected world of agricultural byproducts, whiskey waste, and the surprising ways innovation is reshaping how we think about feeding cattle and sustainability. First up: Pulp-fed beef is going viral. Texas rancher Nate from Pontius Ranches shared test results showing his cattle fed upcycled citrus pulp have 6x more vitamin B, 2x more vitamin E, and even traceable vitamin C. Then, Jack Daniels is ending its cow feeder program that served 100+ local livestock operations, redirecting spent grains to an anaerobic digester instead — and the Moore County farming community is feeling the impact. Finally, tractor prodigy Justyn Jackson teams up with an NFL quarterback to fuel farmers and advocate for agriculture on a national stage. Plus: Point Reyes ranchers update and a deep dive into dates (the fruit, not the romantic kind). BUT WAIT — there's more! Stick around for discussions on nutrient testing, the economics of feeding byproducts, and why quality matters more than the grass vs. grain debate. What We Discovered This Week 🤠 🪩 Pulp-fed beef with 6x more vitamins and why upcycling matters 🪩 Jack Daniels ends its cow feeder program — and the farmers are not happy 🪩 Justyn Jackson and an NFL quarterback team up for agriculture 🪩 Point Reyes ranchers update 🪩 The truth about dates (and why they're not cookies) CHAPTERS: 00:00 Intro 01:34 Discovery 1: Pulp-Fed Beef Has 6X More Vitamins 03:59 Cows as the Ultimate Upcyclers: Why Feeding Byproducts is Nothing New 06:50 The Quality Conversation: Why Grass Fed vs. Grain Fed is Misleading Science 10:49 The Price Debate: iPhone vs. Food Costs & Defending Farmers' Prices 15:21 Sponsor Break: Sunrise Flour Mill 16:17 Discovery 2: Jack Daniels Ends Cow Feeder Program: The Whiskey Beef Controversy 18:06 Carbon Credits vs. Circular Ag: Why Digesters are Replacing $8/Day Cow Feed 24:44 Discovery 3: NFL Quarterback & Tractor Prodigy Team Up (Jackson Lux & Brock Purdy) 27:44 The John Deere Goldmine: Uplifting Youth in Ag & Brock Purdy's Burnt Eyebrow 32:22 Sponsor Break: Our Farms (Direct-to-Consumer) 33:29 Disco Debrief: Point Reyes Scandal Update: The $10M Nature Conservancy Land Grab 37:50 The NDA Controversy & What Happens to the Grazing Land Now 40:15 Dates are Hand-Pollinated: Why Bees Do Less Than 1% of the Work 44:02 The Viral Date Recipes (Snickers & Cookie Lies) and Labor-Intensive Farming 46:09 Discover on the Road Confession: Oyster Diving is Next! (New Episodes Tease) 50:02 Wrap-up and Final Thoughts 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by @NatalieKovarik — western tastemaker & millennial cattle rancher — and @TaraVanderDussen — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/  • Podcast: https://pod.link/1615443750  • Instagram: https://instagram.com/discoveragpodcast 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

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• Discover Luke Bryan vs Glyphosate Girl, Sticker Free Supermarkets & America's Farm Stay Boom

  Ep 232 | This week on Discover Ag, Natalie and Tara dig into viral apple-splitting techniques, controversial rodeo documentaries, farm wellness tourism, and laser fruit labeling technology --- with their usual dose of snark and sincerity. From Apple Girl Kait's viral fruit-splitting powers (spoiler: the hosts can't replicate it) to the realities of 20-year apple farming lifecycles and GMO solutions for browning, the agriculture education is real. Then they dive into Boot Barn's "Hell on Wheels" docuseries featuring bad boy bareback rider Rocker Steiner, European-style agritourism booming in America, and whether luxury farm stays help or hinder consumer understanding of production agriculture. The episode wraps with Australia's innovative laser fruit labeling technology that could eliminate 110 tons of plastic sticker waste annually, plus a heated debrief on Glyphosate Girl's attack on Luke Bryan's Bayer partnership. From terminology debates (herbicide vs. pesticide) to food stylists fuming over etched fruit, it's another week of agriculture meeting pop culture with plenty of contradictions along the way.. What We Discovered This Week 🤠 🪩 Apple Girl Kait's viral fruit-splitting technique and apple farming realities 🪩 Rocker Steiner's controversial rodeo documentary series 🪩 The rise of luxury agritourism in America 🪩 Luke Bryan vs. Glyphosate Girl controversy 🪩 Laser fruit labels replacing plastic stickers 🪩 GMO Arctic apples and consumer contradictions CHAPTERS: 00:00 - Intro: This Week on Discover Ag 02:00 - Discovery 1: Is Apple Girl Kait's Viral Apple Split Strength or Technique? 07:00 - The 20-Year Lifecycle & The Problem of Apple Waste 09:00 - GMO Arctic Apple: The Non-Browning Solution Consumers Need? 15:00 - Sponsor Break: ARMA Colostrum (Superfood Powder) 16:00 - Sponsor Break: Cozy Earth (Bamboo Sheets) 17:00 - Discovery 2: Hell On Wheels - Boot Barn's Docuseries on Rocker Steiner 22:00 - Rocker Steiner: The Bad Boy of Rodeo & His Extreme Lineage 26:00 - Discovery 3: The Rise of Luxury Agritourism - US Farm Stays vs. Europe 32:00 - Does Farm-to-Table Hinder Consumer Understanding of Production Ag? 36:00 - Sponsor Break: Mary T Faber's Solutions (Bookkeeping) 37:00 - Disco Debrief: Glyphosate Girl Attacks Luke Bryan's Bayer Partnership 40:00 - Fact Check: Is Glyphosate an Herbicide or a Pesticide? 42:00 - Discovery 4: Lasered Fruit Labels & Solving the 110-Ton Plastic Sticker Problem 47:00 - Food Stylists Are Fuming: The Problem with Etched Fruit for TV 48:00 - The Whack-A-Mole Game of Food System Innovation 49:00 - Outro: Thanks for Listening, Discos! 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/NatalieKovarik/  — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/  — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist.   📲 CONNECT WITH US ONLINE  • Website: https://discoverag.com/  • Podcast: https://pod.link/1615443750   • Instagram: https://instagram.com/discoveragpodcast    🤝PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.  

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