Your Business Greatness

• Turning Broadcast Passion into a Production Powerhouse

  In this episode, host Simone Sloan welcomes Mike Perlow, Founder of Perlow Productions (www.PerlowProductions.com).He is a self-described "unintentional entrepreneur," who shares his journey from a 17-year career in TV Sportscasting to launching his company. He discusses how his broadcasting background, including shooting, writing, editing, and interviewing thousands of people, laid the foundation for his corporate video production and animation company. Mike emphasizes the importance of storytelling, being present during shoots, and building collaborative teams that prioritize both technical excellence and attention to detail. He also reflects on balancing professional responsibilities with family life, encouraging others to pursue their dreams and staying ahead of industry trends while maintaining authentic client relationships. Key Takeaways:Storytelling is Universal: Whether in sports broadcasting or corporate video production, the core skill is telling compelling stories that help audiences connect with the human element. Stay Present and Flexible: Arriving on location without preconceived narratives allows you to discover authentic stories and creative directions you wouldn't have imagined in advance.Embrace What Makes You Different: Organizations should showcase their unique qualities rather than trying to appear like everyone else the right clients will appreciate authenticity.Never Stop Learning: Being open to new technology, feedback, and unfamiliar challenges (like aerial video) creates opportunities for business growth and innovation.Culture and Talent and Equally Important:  Technical skills are essential, but attention to detail, collaborative spirit, and ego-free teamwork are equally critical for long-term success.Prioritize What Matters: Building a successful business does not require sacrificing family time, modeling work-life balance creates a healthier culture for everyone.Go After Your Dreams: Do not play it safe or wait for the "right time,” pursue what you are passionate about before looking back with regret years later.Care About Your People: Being personally invested in team members and clients builds loyalty, trust, and the willingness to go above and beyond.  

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• Donor Metrics That Matter for Non-profits

  “If non-profits cannot figure out why their important, just like pack up, go home, and do something else” In this episode, host Simone Sloan and co-host Rich Bachelor from Your Choice Coach welcome Peter Heller, Founder of HellerFundraising Group, to discuss nonprofit fundraising strategies and capital campaigns. Peter shares insights fromover 30 years of experience and 20 years leading his firm.  The conversation explores the importance of relationship-building over technology, the power of community-focused storytelling, and the six essential elements of successful capital campaigns. Peter emphasizes thateffective fundraising requires overcoming limiting beliefs, understanding donor metrics, and crafting narrativesthat focus on the community's future rather than the organization itself. Key TakeawaysSuccessful capital campaigns require six aligned elements: dollar goal, story, donors, committee/leadership, staffing and systems, and timingThe most powerful fundraising stories focus on the community served and its future, not on the organization or the donor Relationship-building remains the cornerstone of fundraising success, regardless of economic conditions or technological advances like AIMetrics matter: tracking one-on-one donor meetings per month can generate significant fundraising results when combined with proper follow-upLimiting beliefs and organizational low self-esteem are the biggest pitfalls in fundraising - nonprofits must clearly articulate why they are important to succeedFeasibility studies serve as essential on-ramps for campaigns, taking about five months to train staff, interview donors, and establish campaign foundationsEffective fundraising is about teaching organizations to "fish” build their own capacity, rather than doing the work for themEven well-connected leaders in membership organizations must intentionally deepen relationships through focused conversations about mission and donor interests

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• Plan to Prosper: Fundraising Strategies for Nonprofits

  In this episode, host Simone Sloan, Founder of Your Choice Coach, engages guests John Cororan, Managing Director at Merritt Walsh Associates, LLC and Rich Bachelor, Change Management Consultant, in a deep discussion on optimizing business strategies within nonprofit organizations. John, with his decades of experience, emphasizes the importance of treating nonprofits as businesses to maximize impact and revenue. Rich brings insight into effective change management and the significance of connecting nonprofit missions with strategic approaches.Together, they explore how nonprofits can align their narratives with potential donors' interests to cultivate meaningful relationships and secure sustainable funding.In this episode, Simone, Rich, and John exploreThe need to take a business-like strategy to ensure sustainability and impactDiversifying funding streams through private sector engagement is crucial for financial stabilityEffective storytelling and donor alignment are key components in differentiation and attracting fundingUtilizing technology to streamline targeted donor identification, aiding in efficient fund allocationBuilding strong, genuine relationships with donors through personalized approaches can amplify support

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• Find Your Voice & Lead with It

  In this engaging episode of "Your Business, Greatness," host Simone Sloan converses with communications catalyst, Dia Bondi. The discussion touches on the importance of finding one's voice and leading with it, as well as how Dia helps individuals such as CEOs and founders develop and enhance their leadership voices through workshops and programs. Dia also shares her journey from the fitness industry to becoming an executive coach and communication strategist, highlighting her desire for deeply connected experiences and adventure. The episode emphasizes the  importance of having a strategic approach to communication, particularly in high-stress, high-stakes situations.

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• The Power of Belonging: Teaching Kids Courage and Kindness

  In this episode, host Simone Sloan talks with Etty Burke, Organizational Psychologist, about her book Aaron the Different: A Story of Courage, Belonging, and Acceptance. Themes discussed include addressing bullying and acceptance. Etty shares her inspiration to write the book and inspires readers to embrace their uniqueness, build meaningful connections, and contribute to a kinder, more inclusive world.Etty Burk is an award-winning author, organizational psychologist, and HR business leader who is committed to creating environments where individuals feel safe, respected, and valued. By combining her expertise in psychology and leadership, Etty helps individuals and organizations thrive by fostering cultures rooted in acceptance, inclusion, and growth. You can reach her at ⁠www.ettyburk.com⁠.🎧 Just dropped! Hear Dr. Etty Burk on embracing difference and leading with heart.🎁 Click to get a free signed book + 20% off with code PODCAST20👉 ettyburk.com/ybg 

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