Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Four acronyms now compete to define search: GEO, SEO, AEO and LLMO. Jordan Koene is CEO and Co-Founder of Previsible, the AI discovery agency he founded in 2020. He previously served as CEO of Searchmetrics Inc. and Head of SEO and Content Development at eBay. He explains why Previsible positions around "AI Discovery" instead of committing to a single acronym while the discipline's boundaries are still being defined. The conversation covers category-level positioning for an agency in an unsettled market and leadership through ongoing change in AI search.
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Over 1,900 episodes have turned search conversations into compounding practitioner knowledge. Jordan Koene, CEO and Co-Founder of Previsible, the AI discovery agency serving enterprise teams, previously led Searchmetrics Inc. as CEO and ran SEO and content development at eBay. The conversation covers leading through AI search and treating every practitioner exchange as a source of strategic learning.

Note: the transcript excerpt is a single comment from the producer and contains no discussion of specific frameworks or strategies, so I listed none rather than invent them. Send the full transcript if you want a version with 2-3 named frameworks.
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The transcript only covers the opening "perfect day" question, where Jordan talks about baseball with friends and family. It has no SEO data, frameworks, or strategies, so I can't write the data-driven opener or the framework sentences without inventing them. Here is a description limited to what the transcript and bio support:

Jordan Koene is CEO and Co-Founder of Previsible, the AI discovery agency he launched in 2020 with Tyson Stockton and David Bell. He previously served as CEO of Searchmetrics Inc. and Head of SEO and Content Development at eBay. This opening segment covers his background and how he spends a perfect day, from the baseball field with friends and family.

If you send the rest of the transcript, covering the "Leading Through AI Search" discussion, I'll write the full version with the data-led opener and the specific frameworks.
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Organic traffic down 30% while revenue holds flat points to an attribution problem, not a visibility problem. Jordan Koene, CEO and Co-Founder of Previsible, former CEO of Searchmetrics Inc. and former Head of SEO and Content Development at eBay, advises nearly 100 enterprise clients through the shift to AI discovery. He outlines why synthetic prompt-based visibility scores should give way to lagging KPIs such as revenue, conversion, and product-category attribution, with first-party revenue, sales, and signup tables as the source of truth for what drives brand selection. He also covers a brand-asset hygiene framework (help centers, pricing, and about pages, plus review volume and freshness, citation coverage, and backlink freshness) and a "follow the money" budget approach that keeps Google as the core channel while funding ChatGPT citation work.
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Enterprise SEO teams can turn first-party data into better search results.

Venkata Pagadala is AI Product Manager for Search at AT&T, where he works on agentic AI for enterprise SEO.

The conversation covers how enterprise teams use their own data to build a deeper understanding of consumers, and how vibe coding fits into that workflow.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.