Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

AI agents are reshaping product discovery for 2.2 trillion monthly products. Katie Moro, Director of Managed Services at Productsup, brings 15 years of e-commerce optimization experience from Channel Intelligence to Google Merchant Center to scaling enterprise product data strategies. She reveals the critical readiness KPI framework for AI commerce platforms, explains why exposing entire catalogs creates measurement chaos, and demonstrates how structured persona-based segmentation drives measurable results at the SKU level.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI platforms require strategic catalog segmentation to maximize performance outcomes. Katie Moro, Director of Managed Services at Productsup, shares her KPI-driven approach to product feed optimization that has proven effective across enterprise e-commerce implementations. She outlines a framework for aligning catalog segments with specific business objectives—whether prioritizing revenue-driving SKUs, new customer acquisition through fresh inventory, or traffic generation via high-engagement products. Moro emphasizes the critical importance of granular segmentation strategies that scale with measurable growth targets.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

E-commerce brands waste millions exposing entire product catalogs to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion products monthly and reveals how strategic catalog segmentation drives measurable AI commerce results. The discussion covers KPI-driven product prioritization frameworks, persona-based catalog segmentation strategies, and structured data optimization for agentic commerce platforms.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

E-commerce brands waste billions on unfocused product feeds sent to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion products monthly and previously served as a Google Shopping specialist, delivering measurable results for enterprise retailers navigating AI-driven commerce transformation. The discussion covers structured data readiness frameworks for agentic commerce platforms, KPI-driven catalog segmentation strategies that prevent the "send everything" trap, and household-level persona targeting methodologies that account for multi-device influence patterns within purchasing units.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise sites lose millions in revenue when LLM crawlers access proprietary data indiscriminately. Kaspar Szymanski, Senior Director at SearchBrothers and former Google Search Team member, shares proven strategies for protecting high-value content while maintaining search visibility. The discussion covers binary access control frameworks for enterprise data protection and strategic crawl management protocols that prevent proprietary information leakage without sacrificing organic performance.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.