The Weekly Wealth Podcast

Guest: Deric Keller - Certified Business Coach with Exit Momentum, former $10M business owner
Episode Overview: Financial advisor David Chudyk interviews business coach Deric Keller about strategies that make businesses more profitable, sellable, and sustainable while improving owner wellbeing.
Key Topics Discussed:
1. Common Hiring Mistakes
Founders often hire to "fill a seat" rather than designing the role first
This creates "Frankenstein roles" that are hard to replace and measure
Best practice: Use the "elevate and delegate" model - categorize tasks by what you love/hate and are good/bad at, then delegate the bottom tier

2. The Hustle Trap
Business owners often wear burnout as a "badge of honor"
Example: Owner doing parts runs while $60K in bids pile up (70-80% close rate)
Key insight: Are you busy with the right things that generate revenue?
Delegate tasks you hate/aren't good at to focus on high-value activities

3. Tracking the Wrong Metrics
Most founders track profit incorrectly by hiding expenses to avoid taxes
This hurts: credit applications, equipment financing, home purchases, and business valuation
Clean books = higher business value

4. What Drives Business Valuation Factors that LOWER value:
Over-reliance on one customer (lack of diversification)
Weak human capital (high turnover, inexperienced staff)
Missing systems/processes/intellectual property
Poor financial predictability
Single vendor dependency

Factors that INCREASE value:
Customer diversification
Strong, experienced team
Documented systems and processes
Recurring revenue (3-6 point multiple increase)
Clean financial records

5. Understanding Business Multiples
Most businesses sell for a multiple of EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization) or net profit
Typical multiples: 1-3x (weak business) to 6-15x (strong business with recurring revenue, great systems)
SaaS companies often valued on revenue multiples (though AI is currently driving these down)
Who buys you affects the multiple (strategic buyer vs. PE firm)

6. When Hustle Stops Working
Hard work creates bottlenecks when you're the decision-maker for everything
Leads to: burnout, key person dependency, slowed growth
Solution: Decentralized command (like military model) - give teams the mission, let them execute
Balance: You can't give equal TIME to business/family/health, but you can give equal INTENTION

7. The 3D Diagnostic Model
Direction: Where is the company going? What are the goals?
Design: What's the structure, systems, processes, financial model?
Dynamic: What's the human element? Who might be holding you back?

8. Leadership Development
Leadership is a learned skill, not innate talent
Requires repetition and practice ("reps")
Best professionals in every field have coaches

9. Work-Life Integration Strategies
Be strategic with focus and intention
When with family: phone down, fully present
Gym time: have a plan, execute, leave energized
Daily practices: journaling, meditation, prayer, gratitude
Learn-teach-implement cycle: consume content, teach it to someone, apply it

10. Definition of Wealth Deric's answer: Legacy - Making an impact that outlasts you, influencing people you'll never meet through the business owners and teams you coach
Call to Action: Visit ExitMomentum.com to:
Take a free business assessment
Book a 3D diagnostic call (no cost)
Access free tools and insights
Schedule an in-person leadership lab

Key Takeaway: A sellable business is a good business, even if you never sell it. Building systems, diversifying revenue, and developing your team creates value regardless of your exit timeline.
Links referenced in this episode:
www.weeklywealthpodcast.com/endgame
exitmomentum.com

🎙️ The Weekly Wealth Podcast
Boring Habits of Wealthy People
Most people think wealth is built through big stock picks, crypto wins, business exits, or lottery-level luck.
But in reality?
Wealth is usually built through habits that are simple, repeatable… and honestly a little boring.
In this episode, David breaks down the real behaviors he sees in high-net-worth clients and successful business owners — and why these steady habits often outperform flashy financial decisions.
💡 What You’ll Learn in This Episode
🔥 Why High Income Doesn’t Guarantee Wealth
David shares real-world examples of celebrities and athletes who earned massive incomes — yet still went bankrupt. The lesson?
Income spikes don’t equal sustainable wealth.
Wealth is often lost through:
Overexpansion
Heavy leverage
Lifestyle creep
Poor cash flow management
Legal risk
Lack of structure and oversight

📊 The 7 “Boring” Habits That Actually Build Wealth
1️⃣ Keep a Simple Personal Balance Sheet
Know your numbers.
Track assets, liabilities, and trends.
You can’t improve what you don’t measure.
2️⃣ Live Slightly Below Your Means
Income – Expenses must be greater than zero.
Avoid lifestyle creep when income increases.
Increase margin as you grow.
3️⃣ Delay Big Purchases by 72 Hours
Wealthy decision-making is slow and intentional.
Emotional purchases often disappear after a few days.
4️⃣ Keep Some Money “Unoptimized”
Maintain liquidity.
Cash reduces panic selling during downturns.
Cash allows you to seize opportunities when they appear.
5️⃣ Practice Tax Awareness (Not Just Tax Preparation)
There’s a difference between:
Tax preparation (reporting last year)
Tax planning (strategizing before year-end)

Every dollar legally saved in taxes is a dollar you don’t have to earn.
6️⃣ Avoid Constant Portfolio Tinkering
Long-term discipline beats reacting to headlines.
Investors often lose more from bad decisions than bad markets.
7️⃣ Treat Your Business Like an Asset
A profitable business is a sellable business.
Build systems and value — don’t treat it like an ATM.
🎯 Key Takeaway
Wealth is rarely built through exciting decisions.
It’s built through consistency, discipline, and structure.
Slow and steady may not feel exciting — but it works.
🛠 Resources Mentioned
📍 Take the Value Builder Score
www.weeklywealthpodcast.com/valuebuilderscore
📍 Schedule a 10–15 Minute Vision Call
www.weeklywealthpodcast.com/vision
📍 Leave a Voice Message for the Show
Visit www.weeklywealthpodcast.com and click the microphone icon
📣 Enjoying the Podcast?
If this episode helped you, please share it with a friend, colleague, or family member.
Money decisions impact not just us — but everyone around us.
⚠️ Disclaimer
The information discussed is for educational and informational purposes only and should not be construed as investment, tax, or legal advice. Past performance is not indicative of future results.

Make sure to check out www.wealthlitigated.com
Divorce is never just emotional — it’s financial, strategic, and often incredibly complex, especially when businesses and significant assets are involved.
In this episode, Certified Financial Planner™ David Chudyk sits down with legal educator and wealth-dispute expert Kelly Lise Murray to unpack the real financial realities behind divorce. Together, they explore how assets are discovered, valued, negotiated, and divided — and why business owners must think proactively about recordkeeping, planning, and professional guidance long before a legal dispute ever begins.
Whether you’re a business owner, investor, or simply someone who wants to protect what you’ve built, this conversation provides powerful insights into how wealth decisions are made when relationships change.
🎯 What You’ll Learn
How financial discovery works once a divorce begins
Why business valuations can vary — and what courts actually consider
The difference between fair market value vs. perceived value
Common mistakes business owners make during divorce proceedings
Why mediation can be helpful — but also risky without preparation
How retirement accounts, inheritances, and premarital assets are treated
The role of prenuptial agreements in protecting wealth
Strategies business partners should consider to avoid disruption

💼 Key Topics Covered
🔎 Financial Disclosure & Asset Discovery
Divorce begins with financial affidavits and due diligence from both spouses. Hidden accounts, unclear bookkeeping, or incomplete records can dramatically increase costs and reduce credibility in court.
📊 Business Valuation in Divorce
A business is typically valued based on fair market value, and courts often rely heavily on professional experts. Personal expenses run through a business, unclear accounting, or inconsistent records can significantly impact valuation and even child support calculations.
⚖️ Mediation vs. Trial
Mediation allows couples to craft their own agreements privately — but without proper legal and financial guidance, people can unknowingly agree to uneven settlements. The judge ultimately decides if a case goes to trial, often based on credibility and documented evidence.
🧾 Separate vs. Marital Property
Premarital assets, inheritances, and business ownership interests can remain separate — but commingling funds may transform them into marital assets. Understanding these distinctions is critical to protecting wealth.
📑 Prenuptial Agreements
A well-constructed prenup can prevent years of litigation and provide clarity for blended families, business owners, and individuals with significant assets or trusts. Full disclosure and independent legal representation are key to enforceability.
🤝 Business Partners & Divorce Risk
Buy-sell agreements and thoughtful planning can help prevent a partner’s divorce from destabilizing a business. Courts typically cannot force a business sale but may offset value using other marital assets.

💡 Powerful Takeaways
Divorce often becomes a “stress test” for bookkeeping, estate planning, and

🎙️ Weekly Wealth Podcast | Identity Over Resolutions: Your Money Mindset
For any inquires, you can email me at [email protected]
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What if the key to financial success isn’t chasing the next hot investment—but becoming the kind of person who makes better money decisions over time?
In this episode, Certified Financial Planner David Chudyk pulls back the curtain on what a real financial advisor actually does day to day—and why clarity, structure, and behavior matter far more than market predictions.
This is a crash course in how intentional planning can reduce overwhelm, eliminate second-guessing, and help you use money as a tool to live a better life.
💡 In this episode, you’ll learn:
What most people get wrong about financial advisors
Why planning always comes before implementation
The difference between chasing returns and building outcomes
How behavior and emotions can quietly derail your finances
Who financial planning is (and isn’t) a good fit for
Why high earners and business owners often outsource money decisions
How to reduce financial risk beyond just your investment portfolio
What it really looks like to have a “personal CFO” in your corner

👥 This episode is especially for:
Business owners
Busy professionals
High earners who feel financially successful but mentally overwhelmed
Anyone who wants fewer decisions—but better ones

🚀 Take the next step
If you’re asking yourself:
👉 Am I okay financially?
👉 Am I going to be okay long-term?
David offers a free 10-Minute Wealth Vision Call—a quick, no-pressure Zoom conversation focused on clarity, confidence, and direction.
🔗 Book your call here:
👉 https://www.weeklywealthpodcast.com/vision
🎧 Listen to the full episode
Search Weekly Wealth Podcast on your favorite podcast platform or visit:
👉 https://www.weeklywealthpodcast.com
⚠️ Disclaimer:
This podcast is for informational purposes only and should not be considered financial advice. Past performance is not indicative of future results.

Buying & Selling a Business: The Legal Playbook Every Owner Needs
Featuring Jordan Goewey of Thomas Fisher and Edwards P.A.
If you’re a business owner who thinks “I’ll just sell my business one day and everything will work out” — this episode is required listening.
In my practice, I spend a lot of time helping business owners increase the value of their businesses and prepare for an eventual exit. But today, we flip the script and talk about what actually happens during a sale — from a legal standpoint.
This week’s guest, Jordan Goewey, is an attorney who specializes in business transactions and works daily with owners buying and selling companies. We walk step-by-step through the real process, the real risks, and the real decisions that can either protect—or destroy—your outcome.
If selling your business is even a remote possibility in the next few years, this episode will save you time, money, and stress.
🔍 What You’ll Learn in This Episode
✅ Why not every attorney is the right attorney for a business sale
✅ Why specialization matters when millions of dollars are on the line
✅ When an attorney should get involved (hint: earlier than most owners think)
✅ How Letters of Intent (LOIs) really work—and why sellers have the most leverage there
✅ What happens during due diligence (and why it’s often the most painful part)
✅ Common diligence landmines business owners don’t realize matter
✅ How purchase agreements are negotiated and why “the first draft is never the deal”
✅ What closing a business sale actually looks like today (DocuSign, escrow, wires, Zoom closings)
✅ The real math behind a “$50 million exit” after taxes, legal fees, brokers, and earnouts
✅ Why selling your business is often the single most important financial transaction of your life
⚖️ About Today’s Guest: Jordan Goewey
Jordan Goewey is a shareholder at Thomas Fisher and Edwards P.A., a law firm based in Greenville, South Carolina with additional offices in Spartanburg.
Jordan’s practice focuses on:
Business formation and structuring
Buy-sell agreements
Business sales and acquisitions
Working with high-net-worth business owners and founders

He is licensed in South Carolina, North Carolina, and Tennessee, and regularly works with owners throughout the Southeast.
🌐 Firm website:
👉 www.tfelawfirm.com (This is the website for Thomas Fisher and Edwards P.A.)
📧 Email: [email protected]
📞 Phone: (864) 232-0041
🧠 A Key Theme from This Episode
Don’t go it alone.Too many business owners assume selling a business is “just a deal.”
In reality, it’s a multi-year planning process involving legal, tax, financial, and emotional decisions.
The owners who get the best outcomes:
Plan early
Build the right advisory team
Understand that headline price is not take-home wealth

📘 Free Resources Mentioned in This Episode
🎯 The Endgame – Free Exit Planning eBook
If you’re a business owner, clarity around your exit changes everything.
Download The Endgame here:
👉 www.weeklywealthpodcast.com/endgame
📊 BONUS: Are You Personally Ready to Exit?
Most owners prepare the business—but not themselves.
Take our Personal Readiness to Exit Score (PreScore) here:
👉 www.weeklywealthpodcast.com/prescore
🎧 Final Thoughts
Selling your business is likely:
The largest financial transaction of your life
Emotionally complex
Full of risk if handled incorrectly

This episode reinforces why trusted legal, financial, and tax advisors working together is not a luxury—it’s a necessity.
If this episode helped you, share it with a business owner who needs to hear it.
Until next time,
David
📄 Disclosure
The information contained herein—including research, market valuations, calculations, estimates, and other materials obtained from Parallel Financial and other sources—is believed to be reliable but is not guaranteed. These materials are for informational purposes only and should not be construed as an offer to buy or sell any security. Past performance is not indicative of future results.