The Mortgage Rainmaker Podcast

What happens when you stop trying to look like a loan officer—and start showing up fully as yourself?
Hey there, Rainmakers!
Anne Solano went from losing everything and rebuilding her life in recovery to becoming one of the most exciting new loan officers I’ve watched enter this business.
In her first full year, Anne closed 42 loans with 25 different Realtors referring her business. And she didn’t do it with some complicated sales strategy. She showed up relentlessly, built genuine relationships, found difficult loans other people didn’t want, shared her wins, and became known as someone who genuinely gives a damn.
In this episode, we break down how Anne built momentum so quickly, why doing the hard work upfront protects your reputation, and what happens when you stop hiding your weirdness and bring your full energy into every room.
Key Insights
Consistency and genuine curiosity can outperform a perfect sales pitch.
Find the deals other loan officers avoid and become known for solving them.
Do the work upfront so your pre-approvals are as strong as possible.
Share your wins so Realtors understand exactly what you can solve.
Bring value, energy, and something memorable every time you walk into a room.
Stop hiding what makes you different. Being fully yourself might be your greatest advantage.

Are you ready to make it rain? Let’s do this!
Guest links:
Website:
https://www.lendwithanne.com
Instagram:
https://www.instagram.com/lendwithanne/?hl=en
LinkedIn:
https://www.linkedin.com/in/anne-solano/
If you liked what you heard, leave me a five-star review and tell me what hit home for you!
PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.
Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.
Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Submit a question: https://kprpwoltlbp.typeform.com/to/WC24kOIK
Take my Sales Archetype Quiz: https://quiz.shaylagiffordcoaching.com/
Nominate someone to be on the podcast: https://shaylagifford.com/podcast/

Connect with Shayla:
https://www.instagram.com/shaygiff/
https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:
https://shaylagifford.com/
https://shaylagifford.com/podcast/
https://shaylagifford.com/catalyst/

Guild Mortgage:
https://www.guildmortgage.com/

Hey there, Rainmakers!
Brendan Williams is proof that you don’t have to become someone you’re not to build an incredible mortgage business. He’s not living on social media, chasing endless coffee meetings, or reinventing his strategy every six months. He created a simple system around relationships, calls, follow-up, and organization—and kept showing up.
In this episode, Brendan breaks down the system that helped take his production from $20 million in 2024 to $43 million in 2025, with nearly $60 million in his sights for 2026. We unpack his exact theme days, how he organizes hundreds of agent relationships, why he still makes the calls when he doesn’t feel like it, and how mastering the actual craft of lending gave him undeniable confidence.
But what I love most about Brendan’s story is how freaking simple it is. There’s no magic script or shiny new strategy here. There’s discipline, organization, belief, and a willingness to keep doing the work long enough for the results to catch up.
If you’ve been questioning your strategy because your business hasn’t popped yet, hear this: you might not need another plan. You might need to stay committed to the one you already have.
Key Insights
Consistency beats constantly searching for the next strategy.
Call reluctance doesn’t disappear. You learn to move through it because you believe in the value you provide.
Every new relationship gets tracked, categorized, followed up with, and placed into a repeatable system.
Simple Salesforce lists tell Brendan exactly who to call next, so prospecting never depends on motivation.
Money-making activities happen first before the rest of the day gets consumed by files.
Becoming exceptional at the craft of lending gave Brendan confidence to prospect from a place of service.
You don’t need someone else’s business model. You need a program you believe in enough to execute consistently.

Guest links:
Website:
https://guildmortgage.net/brendanwilliams
Are you ready to make it rain? Let’s do this!
If you liked what you heard, leave me a five-star review and tell me what hit home for you!
PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.
Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.
Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Submit a question: https://kprpwoltlbp.typeform.com/to/WC24kOIK
Take my Sales Archetype Quiz: https://quiz.shaylagiffordcoaching.com/
Nominate someone to be on the podcast: https://shaylagifford.com/podcast/

Connect with Shayla:
https://www.instagram.com/shaygiff/
https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:
https://shaylagifford.com/
https://shaylagifford.com/podcast/
https://shaylagifford.com/catalyst/

Guild Mortgage:
https://www.guildmortgage.com/

What if the breakthrough you’re waiting for is on the other side of your fear?
Hey there, Rainmakers!
Amy Roe closed just two loans in her first eight months as a loan officer. She questioned herself, froze at networking events, and wondered if she’d made a huge mistake. But she kept showing up. That persistence took her to 34 transactions in 2024, then 49 transactions and $22 million in 2025.
In this episode, Amy and I break down the shift that changed her business: owning her value, finding her people, tracking the activities that matter, asking for business, and learning to stay uncomfortable long enough to grow. This is what happens when raw ambition finally gets focus, structure, accountability, and a plan.
Key Insights
Why “Why not me?” became the mindset shift Amy needed.
How five quality conversations created focus and momentum.
Why knowing your value changes how you show up with referral partners.
How Amy turned networking from terrifying into one of her greatest strengths.
Why tracking your activity keeps one bad day from becoming three bad weeks.
How to recognize when your growth means it’s finally time to hire.

Guest Links
Website
https://mortgage.bankofcolorado.com/#/loan-officers/amy.roe@bankofcolorado
Instagram:
https:/www.instagram.com/amyroe_lends
Facebook:
https://www.facebook.com/profile.php?id=61550299592859
LinkedIn:
www.linkedin.com/in/amy-roe-7306ab75
Don't wait! Register for the FREE 5-Week Sales Challenge at https://www.ShaylaGifford.com
Submit a question: https://kprpwoltlbp.typeform.com/to/WC24kOIK
Take my Sales Archetype Quiz: https://quiz.shaylagiffordcoaching.com/
Nominate someone to be on the podcast: https://shaylagifford.com/podcast/

Connect with Shayla:
https://www.instagram.com/shaygiff/
https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:
https://shaylagifford.com/
https://shaylagifford.com/podcast/
https://shaylagifford.com/catalyst/

Guild Mortgage:
https://www.guildmortgage.com/

What if the business you're praying for is already sitting inside the relationships you have today?
Hey there, Rainmakers!
If you've ever said, "I'm just not a salesperson," this episode is for you.
I hear it every single week from incredible loan officers and real estate agents. You're amazing at serving people. Your clients love you. You know your craft. But when it comes to consistently growing your business, putting yourself out there feels uncomfortable. You don't want to cold call. You don't want to chase strangers. And honestly—you shouldn't have to.
That's exactly why I'm inviting you to my FREE 5-Week Sales Challenge.
In this episode, I share the mindset shifts and simple relationship strategies that have helped me build my business and coach countless mortgage professionals into becoming true Rainmakers. I'll walk you through how to leverage the people who already know, like, and trust you, how to ask for meaningful introductions without feeling salesy, and why tracking your activity is the fastest way to build confidence.
If you're ready to stop waiting for referrals and start intentionally creating them, this challenge was built for you.
The challenge begins August 26, and over four weeks we'll work together to build stronger habits, stronger relationships, and a stronger business.
Key Insights
Sales is about expanding trust, not chasing strangers.
The "Who Do You Know Who?" script that makes asking for help feel natural.
The Triangle of Trust creates warm introductions that open doors.
Your attitude and daily activity determine your momentum.
Tracking your conversations builds confidence and consistency.
Business growth belongs to people willing to take action.

Register for the FREE 5-Week Sales Challenge at https://www.ShaylaGifford.com
Are you ready to make it rain? Let's do this!
Submit a question: https://kprpwoltlbp.typeform.com/to/WC24kOIK
Take my Sales Archetype Quiz: https://quiz.shaylagiffordcoaching.com/
Nominate someone to be on the podcast: https://shaylagifford.com/podcast/

Connect with Shayla:
https://www.instagram.com/shaygiff/
https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:
https://shaylagifford.com/
https://shaylagifford.com/podcast/
https://shaylagifford.com/catalyst/

Guild Mortgage:
https://www.guildmortgage.com/

What’s the point of building a successful mortgage business if you don’t have a life left to enjoy it?
Hey there, Rainmakers!
My good friend Tasha Hastings has spent 13 years building something so many loan officers want: a thriving mortgage business that doesn’t own her. She’s a top producer, a wife, a present mom of three, and a leader who has been incredibly intentional about protecting what matters most.
In this episode, we talk about taking over the business her mom built, going all in on a builder relationship when the demands felt relentless, and staying true to the fundamentals when the market got hard. Tasha is proof that you don’t have to chase every shiny object to grow. Sometimes the answer is to keep showing up, serve people incredibly well, and play the long game.
Key insights:
Build your business around the life you actually want to live.
Great communication and relentless follow-up still win in every market.
Leadership means protecting your team publicly and coaching them privately.
The boring disciplines are often the exact things that make you extraordinary.
You don’t need endless referral partners when you deeply serve the right ones.

PLUS:
If you're ready to stop waiting for business and start creating it, join me for my FREE Sales Attack Challenge, starting Tuesday, August 26. I'll give you the exact system, trackers, scripts, and live coaching my team uses to create consistent momentum. This is a live-only experience—no recordings will be available.
Save your spot now at ShaylaGifford.com - before registration closes!
Guest links:
Website:
https://branches.guildmortgage.com/nv/sparks/tasha-hastings-403-rrnse.html
Instagram:
https://www.instagram.com/secordhastingsteam
Facebook:
https://www.facebook.com/secordhastingsteam
Are you ready to make it rain? Let’s do this!
Submit a question: https://kprpwoltlbp.typeform.com/to/WC24kOIK
Take my Sales Archetype Quiz: https://quiz.shaylagiffordcoaching.com/
Nominate someone to be on the podcast: https://shaylagifford.com/podcast/

Connect with Shayla:
https://www.instagram.com/shaygiff/
https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:
https://shaylagifford.com/
https://shaylagifford.com/podcast/
https://shaylagifford.com/catalyst/

Guild Mortgage:
https://www.guildmortgage.com/