Welcome to PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the essential topic of building confidence in your brand’s voice. This episode focuses on why most people don’t actually have a brand voice problem—they have a confidence problem. Dillon breaks down the truth about consistency, authenticity, and clarity, and how putting in the reps is the real shortcut to building a voice your audience trusts. Highlights: "Your brand voice isn’t hiding inside a design choice—it’s hiding behind a lack of confidence." "Every impression is either building trust or creating confusion. There is no neutral." "Confidence doesn’t show up first. Confidence is the reward for doing the work." "The only wrong tone is a fake one." "Familiarity creates trust, and trust is the ultimate competitive advantage." Follow Dillon @DillonKivo Launch your personal brand: PersonalBranding.com
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How to Set SMART Goals for Your Personal Brand
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon dives into How to Set SMART Goals for Your Personal Brand. This episode focuses on turning vague dreams like “I want to grow” into clear, measurable, and achievable steps that actually move your brand forward. You’ll learn how to avoid unrealistic expectations, stay relevant to your brand vision, and keep yourself accountable with time-bound targets. Dillon also shares practical examples you can use right away, from growing your email list to improving consistency on social media. This episode is designed for entrepreneurs, creators, and professionals who want clarity, focus, and real progress in their branding journey. Highlights “A goal without a deadline is just a wish.” “SMART goals turn big fuzzy dreams into trackable actions.” “Achievable doesn’t mean aiming low—it means aiming realistically.” “Relevance filters out shiny objects and keeps you focused on what matters.” “The more SMART goals you achieve, the more momentum you build.” Follow Dillon @DillonKivo Launch your personal brand: PersonalBranding.com
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The Rise of Video Content: Building Your Brand on YouTube
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the power of YouTube for personal branding. This episode focuses on why YouTube is one of the most effective platforms to grow your influence, build authority, and create long-lasting trust with your audience. Whether you’re starting from scratch or ready to level up your video strategy, you’ll learn how to deliver real value, build stronger audience connections, and create content that works for you long after you hit upload. Highlights “YouTube isn’t just a social platform—it’s the second largest search engine in the world.” “Every video you post becomes part of your digital library, constantly working for your brand.” “People come to YouTube for three things: information, entertainment, or inspiration. Give them one—or all three.” “Authenticity matters. Don’t be a polished robot. Be someone your audience can connect with.” “Consistency trains both your audience and the algorithm to take you seriously.” Follow Dillon @DillonKivo Launch your personal brand: PersonalBranding.com
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Social Media Algorithms: How to Navigate Them for Growth
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon unpacks Social Media Algorithms: How to Navigate Them for Growth. This episode focuses on breaking down what algorithms really are, how they decide who gets seen, and the exact steps you can take to get them working for your brand instead of against it. Highlights “An algorithm is just a set of rules. Learn the rules, and you can start playing to win.” “Every post either pulls people deeper into your orbit… or teaches the algorithm to bury you.” “Engagement is the currency of social platforms. Don’t just post and ghost—reply, connect, and build a loop.” “Stay relevant. Deliver the content your audience actually followed you for.” “Exposure without community is empty calories. It doesn’t stick.” Outro / Call to Action Follow Dillon @DillonKivo Launch your personal brand: PersonalBranding.com
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The Ethics of Personal Branding: What to Avoid
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In Episode 30, Dillon explores The Ethics of Personal Branding: What to Avoid. This isn’t a lecture on do’s and don’ts—it’s a practical guide to building a brand that attracts loyalty, withstands scrutiny, and lasts. Instead of hype or manipulation, Dillon shows you how to anchor your reputation in proof, authenticity, and long-term trust. If you’ve ever wondered how to make your brand compelling without relying on clickbait or empty promises, this episode is your blueprint. Dillon exposes the ethical mistakes that destroy credibility such as overpromising, fake scarcity, and manipulation. He then shows you how to replace them with strategies that build trust over time. You will discover why proof beats promises, why giving credit creates allies, and how to serve your audience first while still staying profitable. Highlights “Your brand is a bank account. Deposits are kept promises. Withdrawals are hype you can’t prove.” “Proof is your real edge—anyone can copy a claim, but no one can copy your proof.” “Overpromising is sugar. Looks good. Wrecks the system.” “Tag, cite, link. If you’re inspired by someone, say it. Credit creates allies, not enemies.” “Manipulation works once. Then you’re that person.” Follow Dillon @DillonKivo Launch your personal brand: PersonalBranding.com
Welcome to the PersonalBranding.com with Dillon Kivo podcast, the ultimate podcast for entrepreneurs and personal branding enthusiasts who are ready to take their brands to the next level. If you're looking to start, grow, and scale your personal brand to elevate your business and maximize profits, this podcast is for you. Each episode is packed with expert interviews, actionable tips, and exclusive content designed to inspire and empower you. Plus, with every episode, you have the chance to win exciting prizes, making your listening experience both rewarding and engaging.
Hosted by Dillon Kivo, a WSJ and USA Today bestselling author of "The Authority Playbook," this podcast draws on his extensive experience in transforming over 4,000 personal brands and working with some of the most iconic names in the entrepreneurial space. Dillon brings unparalleled insights and real-world strategies to help you succeed in your personal branding journey.
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