The Rise of Video Content: Building Your Brand on YouTube 🎥 EP 32
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the power of YouTube for personal branding. This episode focuses on why YouTube is one of the most effective platforms to grow your influence, build authority, and create long-lasting trust with your audience. Whether you’re starting from scratch or ready to level up your video strategy, you’ll learn how to deliver real value, build stronger audience connections, and create content that works for you long after you hit upload. Highlights “YouTube isn’t just a social platform—it’s the second largest search engine in the world.” “Every video you post becomes part of your digital library, constantly working for your brand.” “People come to YouTube for three things: information, entertainment, or inspiration. Give them one—or all three.” “Authenticity matters. Don’t be a polished robot. Be someone your audience can connect with.” “Consistency trains both your audience and the algorithm to take you seriously.” Follow Dillon @DillonKivo Launch your personal brand: PersonalBranding.com
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Social Media Algorithms: How to Navigate Them for Growth EP 31
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon unpacks Social Media Algorithms: How to Navigate Them for Growth. This episode focuses on breaking down what algorithms really are, how they decide who gets seen, and the exact steps you can take to get them working for your brand instead of against it. Highlights “An algorithm is just a set of rules. Learn the rules, and you can start playing to win.” “Every post either pulls people deeper into your orbit… or teaches the algorithm to bury you.” “Engagement is the currency of social platforms. Don’t just post and ghost—reply, connect, and build a loop.” “Stay relevant. Deliver the content your audience actually followed you for.” “Exposure without community is empty calories. It doesn’t stick.” Outro / Call to Action Follow Dillon @DillonKivo Launch your personal brand: PersonalBranding.com
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The Ethics of Personal Branding: What to Avoid ⚖️ EP 30
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In Episode 30, Dillon explores The Ethics of Personal Branding: What to Avoid. This isn’t a lecture on do’s and don’ts—it’s a practical guide to building a brand that attracts loyalty, withstands scrutiny, and lasts. Instead of hype or manipulation, Dillon shows you how to anchor your reputation in proof, authenticity, and long-term trust. If you’ve ever wondered how to make your brand compelling without relying on clickbait or empty promises, this episode is your blueprint. Dillon exposes the ethical mistakes that destroy credibility such as overpromising, fake scarcity, and manipulation. He then shows you how to replace them with strategies that build trust over time. You will discover why proof beats promises, why giving credit creates allies, and how to serve your audience first while still staying profitable. Highlights “Your brand is a bank account. Deposits are kept promises. Withdrawals are hype you can’t prove.” “Proof is your real edge—anyone can copy a claim, but no one can copy your proof.” “Overpromising is sugar. Looks good. Wrecks the system.” “Tag, cite, link. If you’re inspired by someone, say it. Credit creates allies, not enemies.” “Manipulation works once. Then you’re that person.” Follow Dillon @DillonKivo Launch your personal brand: PersonalBranding.com
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Using Analytics to Measure Your Brand’s Performance
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the importance of using analytics to measure your brand’s performance. This episode focuses on how leveraging the right data can provide you with key insights into how your brand is performing, what’s working, and where adjustments are needed. Whether you're building your brand or optimizing an existing one, this episode will show you how to use analytics to make smarter decisions and grow your influence. Highlights: "Think of analytics as your brand’s report card—they show you exactly how well you’re doing and where there’s room for improvement." "Without data, you’re navigating blindly. Analytics remove the guesswork and help you focus your efforts on what really works." "Engagement, reach, conversion rates—these are the metrics that matter when it comes to tracking your brand’s success." "Using A/B testing and audience feedback, you can refine your content strategy and optimize for better results." Timestamps: 00:00 - Introduction 00:58 - Why Analytics Matter 02:05 - Key Metrics to Focus On 02:23 - Using Data to Improve Content Strategy 05:16 - A/B Testing and Adjusting Your Approach 05:27 - Tracking Long-Term Trends 06:28 - Building Community Through Analytics 08:10 - Outro Follow Dillon @DillonKivo Launch your personal brand: Personalbranding.com/
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The Importance of Consistency Across Digital Platforms
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the power of consistency across your digital platforms. He breaks down why maintaining a unified brand message across LinkedIn, Instagram, websites, and other online spaces is essential for building trust and recognition. Dillon also shares expert tips on aligning your visuals, voice, and engagement strategy to create a cohesive personal brand. Whether you're an entrepreneur, professional, or influencer, this episode is packed with actionable insights to help you stand out and make a lasting impression. Highlights: 💡 "Your audience should recognize your brand instantly—no matter where they find you." 💡 "Consistency isn’t just about looks; it’s about building trust and credibility with every interaction." 💡 "If your brand voice changes from one platform to another, you risk confusing your audience." 💡 "Engagement matters! Show up consistently to strengthen relationships and create real impact." Timestamps: 1:01 - Why Consistency Matters for Personal Branding 1:43 - Aligning Your Visual Identity Across Platforms 2:33 - Crafting a Consistent Voice and Tone 3:27 - Tailoring Your Message While Staying Cohesive 4:12 - The Role of Engagement in Brand Consistency 5:02 - Measuring and Adjusting for a Stronger Presence 5:32 - Final Thoughts & Next Steps 🔗 Follow Dillon @DillonKivo 🚀 Build your Personal Brand today: PersonalBranding.com
Welcome to the PersonalBranding.com with Dillon Kivo podcast, the ultimate podcast for entrepreneurs and personal branding enthusiasts who are ready to take their brands to the next level. If you're looking to start, grow, and scale your personal brand to elevate your business and maximize profits, this podcast is for you. Each episode is packed with expert interviews, actionable tips, and exclusive content designed to inspire and empower you. Plus, with every episode, you have the chance to win exciting prizes, making your listening experience both rewarding and engaging.
Hosted by Dillon Kivo, a WSJ and USA Today bestselling author of "The Authority Playbook," this podcast draws on his extensive experience in transforming over 4,000 personal brands and working with some of the most iconic names in the entrepreneurial space. Dillon brings unparalleled insights and real-world strategies to help you succeed in your personal branding journey.
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