Niche down to scale up your small business faster. Show Notes Page: https://www.thehowofbusiness.com/r351-niche-down-scale-up/ Focus on the essential and most profitable products or services. Don't try to be all things to all people. In this episode of The How of Business podcast, Henry Lopez explores one of the most powerful strategies for early-stage growth: niching down. Whether you’re just launching or a year or two into your journey, trying to do too much too soon can keep your business stuck. Instead, Henry shows how narrowing your offerings, target audience, and even your service area can unlock faster growth and long-term sustainability. Henry shares examples from real coaching clients and past guests to illustrate how focus creates operational simplicity, marketing clarity, and ultimately, a more valuable business. You’ll also learn why it’s better to “sell a few things to many” rather than “many things to few.” From cash flow advantages to stronger brand positioning, this episode will inspire you to step back, simplify, and make your business more profitable and scalable - one smart decision at a time. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
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15:05
571 – Employee to Business Owner
Employee to Business Owner - what to consider when overcoming the fear and uncertainty of transitioning from employee to business owner. Show Notes Page: https://www.thehowofbusiness.com/571-employee-to-business-owner/ If you've dreamed of leaving your job to start your own business but feel stuck by fear, uncertainty, or financial security, this episode is for you. Henry Lopez shares his personal experience and practical advice on how to successfully transition from employee to business owner. He explores both the emotional and financial challenges of walking away from a steady paycheck, the perceived safety of a job, and the mental blocks that hold many people back from starting their first small business. Henry discusses the importance of mindset, reframing risk, and having a clear, validated business plan. He highlights transferable skills from corporate roles that can set you up for entrepreneurial success, including communication, leadership, budgeting, and project management. He also explains how a side hustle or franchise can offer a smoother path to business ownership. The key is to focus on planning, building a financial runway, seeking mentorship, and ultimately taking the leap of faith when you're ready. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
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28:09
570 – Buyer-First Sales for Business Owners
Buyer-First Sales for Business Owners with sales coach and author Carole Mahoney. Show Notes Page: https://www.thehowofbusiness.com/570-carole-mahoney-buyer-first-sales/ Do you dread sales conversations or feel like you’re forcing your product or service onto people? Carole Mahoney, renowned sales coach and author of Buyer First, joins Henry Lopez to change the way small business owners think about selling. Carole shares how collaborative selling can not only improve your results but also feel more authentic and aligned with your values. You’ll hear how Carole went from hating sales to becoming one of the most respected voices in the industry - and how her rock-bottom moment led to a complete mindset shift. She explains how buyer behavior has changed, why consultative selling often misses the mark, and what business owners can do to connect more deeply with prospects. You’ll also learn how to regulate your emotions before a big sales call and how to handle objections without pressure tactics. Whether you’re just starting or looking to grow, Carole’s actionable advice will help you reframe sales as a collaborative and human-centered process. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
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40:43
569 – Big Rocks
Big Rocks - a prioritization and time management technique for small business owners. Show Notes Page: https://www.thehowofbusiness.com/569-big-rocks/ If you’re always busy but still not making meaningful progress, this episode is for you. Henry Lopez introduces the “Big Rocks” method made famous by Stephen Covey, helping small business owners and entrepreneurs shift from reactive to purposeful weekly planning. This isn’t about doing more - it’s about doing what matters most.” “The key is not to prioritize what's on your schedule, but to schedule your priorities.” - Steven Covey You’ll learn: What Big Rocks really are—and how they differ from to-do lists. How to define 2 to 5 meaningful tasks (Big Rocks) that will actually move your business forward each week. Common mistakes to avoid (like creating Big Rocks that are too vague or too big). How to integrate this method with time blocking for maximum impact on your small business. Simple tools and tips to build your weekly planning habit. Whether you’re managing a growing team or juggling solo responsibilities, this framework can help you reclaim focus and make consistent progress on what matters most. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
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13:36
R245 - Two Responsibilities
The two most essential responsibilities every successful small business owner must embrace: making decisions and accepting personal mistakes. Show Notes Page: https://www.thehowofbusiness.com/r245-two-responsibilities/ While the list of responsibilities is long for any entrepreneur, these two are foundational to the success of a small business owner or entrepreneur. On this episode of The How of Business podcast, Henry Lopez shares personal insights and experiences to help aspiring and current business owners understand why the courage to decide, and the humility to own up to missteps, are traits that separate doers from dreamers. From the pressures of leadership to the fear of failure, Henry offers motivation and practical advice to help you stay on track even when your confidence is shaken. If you're considering business ownership, or already on the journey, this episode will inspire you to step up with confidence and resilience. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
About The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
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