The How of Business - How to start, run, grow and exit a small business.

Grow a healthier business by managing cash flow, using debt strategically, and building strong business relationships.
Show Notes Page: https://www.thehowofbusiness.com/607-growing-a-small-business/
Growing a business requires far more than simply increasing sales. It demands financial discipline, smart decision-making, and strong relationships.
In Part 2 of this entrepreneurial roundtable series, Henry Lopez is joined again by Giuseppe Grammatico, Rocky Lalvani, and David Barnett for a practical conversation about what it really takes to grow a small business.
The discussion begins with one of the most important topics for entrepreneurs: cash flow management. Rocky explains the principles behind the Profit First system, created by Mike Michalowicz, and why many business owners fail to recognize financial problems until it's too late. They also discuss why relying only on bank balances can create dangerous blind spots and how cash flow systems can provide early warning signs when something in the business model is broken.
The conversation then shifts into debt and leverage. The panel explores the difference between using debt strategically to fund profitable growth versus using debt to cover operational problems or poor financial management. David shares examples of how business owners can misuse lines of credit and why understanding the purpose behind borrowing is critical to long-term business health.
Finally, the group discusses the importance of relationship building and networking for business growth. Henry shares why getting out into the community, identifying referral partners, and building meaningful connections remain essential growth strategies for local and service-based businesses.
This episode is packed with practical advice for entrepreneurs who want to build a stronger and more sustainable business.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

KPIs (Key Performance Indicators) provide an effective way to measure your business performance using both leading and lagging indicators to make better decisions and drive growth.
Show Notes Page: https://www.thehowofbusiness.com/606-kpis-measure-business-performance/
Small business owners often rely on gut feel or a quick glance at their bank balance to gauge how their business is performing, but that approach leads to reactive decision-making and missed opportunities. In this episode, Henry Lopez explains how to use Key Performance Indicators (KPIs) to measure business performance more accurately and proactively.
He breaks down the difference between lagging indicators - such as revenue, profit, and cash - and leading indicators like leads, conversions, and customer activity, which help predict future performance. By understanding and tracking both, small business owners can gain clarity and control instead of simply reacting to past results.
Henry also shares a simple framework for selecting KPIs, emphasizing that most small businesses should focus on just three to five core metrics that are measurable, aligned with business goals, and reviewed consistently. To make it practical, he walks through a sample KPI scorecard that includes revenue, profit, cash, customer flow, and customer retention, while reinforcing that these are starting points, not a one-size-fits-all solution.
"You can't improve what you don't measure, but only if you're measuring the right things," Lopez explains, highlighting the importance of choosing the right metrics for your business.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to find the right business by evaluating whether to buy, build, or franchise while aligning with your finances, goals, and mindset.
Show Notes Page: https://www.thehowofbusiness.com/605-finding-the-right-small-business/
Choosing the right business is one of the most critical decisions an entrepreneur will ever make, and getting it wrong can cost years of time, money, and energy. In this roundtable discussion, Henry Lopez is joined by Giuseppe Grammatico, Rocky Lalvani, and David Barnett to break down how to approach finding the right business opportunity.
The conversation explores the key paths available to aspiring business owners - starting from scratch, buying an existing business, or investing in a franchise - and the pros and cons of each approach. The group emphasizes that before evaluating any opportunity, entrepreneurs must first shift their mindset and understand what it truly means to become a business owner.
Financial readiness is a major theme throughout this roundtable discussion. From understanding cash flow realities to avoiding unrealistic expectations about early profits, the panel highlights why having the right financial foundation is essential. They also dive into common mistakes buyers make during due diligence, including misinterpreting financial statements, overlooking hidden risks, and failing to validate assumptions.
A key takeaway from this conversation is the importance of aligning the business with your personal goals, lifestyle expectations, and tolerance for risk.
As Henry shares: "Be careful not to fall in love with the business before you finish the due diligence."
This episode sets the foundation for the rest of the series by helping you think critically about how to choose the right business and avoid costly mistakes early in the process.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

The three root causes of business partnership failure - loss of trust, respect, and alignment - and how to prevent them.
Show Notes Page: https://www.thehowofbusiness.com/604-why-partnerships-fail/
Business partnerships can accelerate success or destroy a business faster than almost anything else.
In this episode, Henry Lopez breaks down the three primary reasons partnerships fail: loss of trust, loss of respect, and loss of alignment. Drawing from his own experiences and years of coaching small business owners, he explains why most partnerships don't fail because of the business itself but because of the breakdown in the relationship between partners.
Henry explores how issues like lack of financial transparency, unequal contribution, poor communication, and misaligned long-term goals quietly erode partnerships over time. He also highlights the role money plays in amplifying tensions, whether the business is thriving or struggling.
"Partnerships fail gradually. First trust breaks, then respect erodes, and eventually alignment disappears."
You'll also learn practical ways to prevent these issues, including defining roles clearly, maintaining full financial visibility, documenting agreements, and committing to regular communication. Henry emphasizes that communication is the foundation that holds everything together, and without it, even strong partnerships will fail.
This episode is essential listening for anyone considering a small business partnership or currently navigating one.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

A framework for creating a business or product name using a proven five-step process that removes guesswork and drives better branding decisions, with Brad Flowers.
Show Notes Page: https://www.thehowofbusiness.com/r306-5-steps-to-naming/
Naming your business (or product or service) doesn't have to be a frustrating or purely creative guessing game. It can be a structured, repeatable process that leads to better outcomes.
In this episode, Henry Lopez chats with Brad Flowers, co-founder of Bullhorn and author of The Naming Book, about how small business owners can move from a blank page to a strong, effective business or product name.
Brad shares the five-step framework he developed after realizing that most naming advice either tells stories or opinions but doesn't actually help you generate names. Henry and Brad explore how to establish clear criteria, generate a large volume of ideas, and evaluate those ideas without getting stuck.
A key takeaway is that creativity isn't about waiting for inspiration, it's about having a process.
As Brad explains, "the only way to continuously produce high results in a creative field is to have a rigorous process."
They also discuss common mistakes, including overthinking too early, relying too much on outside opinions, and limiting ideas before fully exploring them. If you're launching a business, product, or service - or even considering a rebrand - this episode will give you a practical path forward.
The 5 steps to creating brand and product names that sell:
1) Establishing Criteria
2) Brainstorming
3) Compiling Names
4) Expanding Your Knowledge
5) Deciding on the Final Name
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com