Social Media Marketing Podcast

Wonder how Instagram’s newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach.
Instagram+ Stories Features
Instagram’s User-Controlled Algorithm and Reach
Instagram Instants Disappearing Photos
Instagram Reels Series and Your Marketing

Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/726

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Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? I interview Ty Myers to discover how to launch and grow a YouTube channel from scratch—including the production steps that build audience trust and the strategies that turn viewers into paying clients.
Four Steps to Get Started on YouTube
Identifying Topics That Will Perform
Developing Your YouTube Script, Hook, and CTAs
How to End YouTube Videos to Drive Session Duration
Recommendations for Video Recording Equipment and Setup

Guest: Ty Myers | Show Notes: socialmediaexaminer.com/725

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Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maintain human control.
Let AI Handle Your Facebook Pixel Setup
Connect AI Agents to Your Ad Account, Carefully
Use Meta's AI Business Assistant as a Smart Second Opinion
Produce AI-Assisted Creative to Stand Out
Use AI Shopping Tools to Shorten the Path From Ad to Sale, Without Killing Conversions

Guest: Nick Theriot | Show Notes: socialmediaexaminer.com/724

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Want to stop wasting budget on the wrong audiences at the wrong times? I interview Sam Piliero to discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably.
Two Things That Hold Back Your Facebook Ads
The M4 Method for Facebook Ads: Account Structure
The M4 Method for Facebook Ads: Creative
The M4 Method for Facebook Ads: Deep Dive Analysis
The M4 Method for Facebook Ads: Scale

Guest: Sam Piliero | Show Notes: socialmediaexaminer.com/723

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What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business.

Guest: Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.