YOU DON'T HAVE TO HAVE EVERYTHING SET UP AT FIRSTIt's definitely possible to make goals for yourself based on your 'why' even if it's not exactly present in your life yet. In today's episode, Collin has an insightful conversation with Kevin Bartlett, Regional Sales Manager at ExtraHop on how and why puts a lot of long-term thought into his every decision. There are a lot of nuggets of inspiration so tune in to this latest episode of Sales Transformation.Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.TRANSFORMING MOMENTSKEVIN: SET THE FOUNDATION FOR YOUR WHY"To me my why was always my kids before I even had kids. And I still didn't understand that but that was what I would continue to come back to and I struggled for a long time. Part of it is leading that process and leading by example and this was the next knowing that that was going to be a part of my life at some point.Connect with KevinLinkedIn | WebsiteConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | Tik Tok

MASTERFUL STORYTELLINGWriting books is not only about sharing information but also comes from a love of learning. In today's episode, we throwback to Collin's conversation with Jeremey Donovan, EVP of RevOps and Strategy at Insight Partners regarding the books he's written in the previous years. He shares golden nuggets not only on writing books but also on what inspired him to create the ones he's written. Catch all of this in the latest episode of Sales Transformation.Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.TRANSFORMING MOMENTSJEREMEY: DON'T EXPECT TO CREATE THE NEXT HIT"I can't remember the exact statistics but basically, you should just go in expecting you're going to lose time and money. I believe the reason you should write, particularly business non-fiction books, is because you're trying to figure something out. You're trying to structure your thoughts and learn and understand. And if someone picks it up, great!"Connect with JeremeyLinkedIn | WebsiteConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | Tik Tok

ELEVATE THE PODCAST EXPERIENCEYou never want the guest to question, "Why did you want me in the show in the first place?". Fortunately, it's very possible to get the hang of handling a podcast and providing your guest with a memorable experience from before the interview to post-recording! In today's episode of Sales Transformation, Collin tells us how you can create a meaningful experience for your guests from start to finish.Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.TRANSFORMING MOMENTSCOLLIN: THE RELATIONSHIP STARTS AFTER THE INTERVIEW“The relationships really start after the podcast interview. You've got to find ways as a podcast host and as a seller, to continually stay top of mind. Engage with their content with intentionality and continue to further the relationship. Maybe you have something of extreme value that you can offer them, a free strategy call, a free coaching call, an invite to a free coaching group that you do."Connect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | Tik Tok

HUMAN FORECASTING + ALGORITHMS = ACCURACYIt's crucial to get forecasting as accurate as we can. And we have individuals who've made it their goal to make these forecasting algorithms as accurate for different companies as possible. In today's episode, we throwback to Collin's conversation with Jeremey Donovan, EVP of RevOps and Strategy at Insight Partners. Make sure you don't miss all the juicy details in the latest episode of Sales Transformation.Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.TRANSFORMING MOMENTSJEREMEY: FORECAST CATEGORY WAITING IN ENTERPRISE“Stages tend to be more and more accurate when you've got a large volume and more transactional deals and that human forecast category is much more valuable and useful in the enterprise when you've fewer deals but larger numbers."Connect with JeremeyLinkedIn | WebsiteConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | Tik Tok

BUILD TRUST AND RAPPORT FASTERThere are a lot of steps to building trust and rapport if you want to position yourself as someone who can solve your customers' problems. In today's episode, Collin dives deep into how we can use a podcast to essentially speed through these steps. Learn more about what exactly this means in the latest episode of Sales Transformation.Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.TRANSFORMING MOMENTSCOLLIN: THE BEST WAY TO USE A PODCAST AS A SELLER“If you're a seller and have a podcast, having a podcast about sales doesn't make a lot of sense unless you sell into sellers. You want to have a show about having conversations with the types of people that you're looking to build relationships with that can create opportunity in your role, business, and drive business."Connect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | Tik Tok