Med Creator 101

Posting online as a healthcare professional comes with responsibility. In this episode, Mimi Banks and Dr. Dustin Portela break down the legal and ethical guardrails every med creator should know. From patient privacy and consent to disclosures, DMs, and brand partnerships, they share filters to help protect your license, reputation, and credibility on social.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Posting great content is only half the battle. Posting it across every platform can quickly become overwhelming. In this episode, Mimi and Dr. Portela sit down with the founders of Repurpose.io, the automation tool helping creators turn one piece of content into posts across Instagram, TikTok, YouTube, LinkedIn, and more. They break down how med creators can scale their reach, repurpose their content, and build a true online presence without spending hours manually reposting content.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

How do you build a world-class medical brand on social media? Dr. Babak Azizadeh shares his content strategy, from early Instagram posts to a polished, authority-driven presence that reinforces trust before patients ever walk into his office. He discusses branding, separating niches across accounts, workflow, leadership in his specialty, and how to align your online identity with your real-life reputation.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Dr. Babak: Instagram: @drazizzadeh | TikTok: @drazizzadeh
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Dr. Whitney Bowe didn’t build her audience with viral dances or a complicated setup, she built it by showing up with credibility, consistency, and content people genuinely needed. In this episode, the board-certified dermatologist, research scientist, and founder of the viral Skin Cycling method shares how she went from national TV segments on Good Morning America to creating trust-first education on TikTok and beyond. On this episode, she breaks down how she sources ideas from real patient questions, batches videos in just two hours, shifts her tone from “broadcast polished” to authentic, and separates expert content from brand content without losing her voice. If you’re an HCP trying to grow a community (and a business) the right way, this is your playbook.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Dr. Whitney Bowe: Instagram: @drwhitneybowe | @drwhitneybowebeauty | TikTok: @drwhitneybowe |
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

How can dermatologists use social media to grow their practice without losing credibility? In this episode, Harvard-trained dermatologist Dr. Tia Paul shares how she built a 400K+ audience on TikTok and Instagram by turning real patient questions, especially around skin of color, hyperpigmentation, and acne, into clear, trustworthy content. She explains her content workflow, balancing life as a mom and clinic owner, and how social media helped attract patients nationwide and open new business opportunities. A practical guide for any healthcare professional who wants to educate online without sounding like an ad!
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Dr. Tia Paul: Instagram: @dr.tiapaul | TikTok: @drtiapaul
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

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Capcut Link