Have you ever wondered what it takes to build a business that people don’t just buy from, but genuinely want to be part of? In this episode, I sit down with Ashley Ansuini, founder of The Good Place Pilates, to talk about how to build a community-driven brand that feels welcoming, inclusive, and deeply connected to the people it serves. We talk about what it looks like to turn a passion into a multi-location wellness business, how to create an experience that keeps people coming back, and why community can become one of your biggest competitive advantages. Ashley also shares the realities of growing a business in the messy middle, making values-based decisions around accessibility and leadership, and building something with both structure and soul. Get ready to learn how to create a brand people feel safe in, supported by, and excited to belong to.
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HIGHLIGHTS
00:00 The first Pilates class that made Ashley realize she’d found her business.
08:15 How do you move through imposter syndrome when you’re building something new?
11:30 What to do when entrepreneurship makes you question yourself.
14:00 The gap Ashley saw in boutique fitness and how she filled it.
17:45 Why representation matters in building a community-driven brand.
21:30 The marketing strategies that helped fill Ashley’s first studio.
27:45 How do you handle the emotional weight of leading a team?
35:00 Ashley’s favorite way to reset when stress starts spiraling.
40:15 Why community events are a major focus for growth right now.
44:00 How to grow your business without losing your life in the process.
48:00 What’s next for The Good Place?
RESOURCES
Experience Ashley Ansuini’s The Good Place Pilates in Las Vegas HERE!
Apply for the Elite Entrepreneur Mastermind HERE!
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Ashley: @_ashleysue_
Follow The Good Place: @thegoodplacelv
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