Earn Your Happy

What if one podcast interview could bring $25K, $50K, or even $100K into your business? In part one of this three-part series with Lindsey Schwartz, I’m breaking down how to turn podcast guesting into a real sales channel, starting with how to actually get booked. After 10 years of hosting Earn Your Happy and seeing thousands of pitches come through my inbox, I’m sharing what makes a host pay attention, what gets your pitch instantly deleted, and how to create a media kit and message that make you an easy yes. If you’re ready to get your expertise in front of more of the right people and turn visibility into revenue, this is where to start.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

00:00 The hidden sales channel most entrepreneurs are leaving on the table.

09:30 Why 99% of podcast pitches get deleted and what makes yours stand out.

13:45 How podcast guesting builds trust faster and creates buyers.

19:45 Why every entrepreneur should learn how to tell better stories.

24:30 Why smaller podcasts could be your smartest place to start.

28:15 The positioning shift that makes hosts want to book you.

31:00 What separates forgettable podcast guests from the ones people buy from.

34:15 How guests have turned single Earn Your Happy appearances into $25K, $50K, and $100K in revenue.

41:30 The biggest pitching mistake and how to make your pitch about the host’s audience.

45:00 The simple addition to your pitch that can make you a more valuable guest.

47:45 How to make your podcast pitch an easy yes for the host.

52:15 What to include in a media kit that helps you actually get booked.

54:00 Why struggling to write your bio could reveal a bigger messaging problem in your business.

56:45 How getting clear on your stories, offer, and message sets you up to convert podcast listeners into customers.

RESOURCES

Make your own Million Dollar Media Kit HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Ever wonder what it really takes to reinvent yourself, especially if your comfort zone is already there? In this episode, I'm joined by Natalie Dawson, co-founder of Cardone Ventures. She shares her journey of stepping out of self-doubt and into the role of confident CEO, speaker, and leader. Natalie breaks down the exact frameworks she’s used to scale a company to 300+ team members, how to build a strong business foundation, attract top talent, and MORE. Get ready to reconnect with your ambition and finally become the person you know you’re here to be.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

00:00 How did you claim your spot in a very male-dominated industry?

08:00 What it really feels like to consider giving it all up.

14:00 What would’ve happened if you hadn’t gone for your own dreams?

19:15 How ChatGPT helps you close your knowledge gaps faster.

22:30 How to attract the right partner who matches your vision.

30:30 Preparation tips for public speaking.

37:15 The 5 pillars every founder needs to scale with clarity and confidence.

42:30 How to use Indeed like a marketing funnel to attract top-tier talent.

46:00 The message you need if you're doubting what’s possible for you.

RESOURCES

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Natalie:@nataliedawson

Do you know how many great stories are happening around you that you’re not even noticing? In this episode, Chris and I talk about why storytelling is one of the biggest differences between people who are remembered, followed, and paid and everyone else. We break down what we’ve seen from hundreds of podcast guests, why relatable everyday moments can be more powerful than your biggest accomplishments, and how I’m learning to notice and turn my own experiences into stories. Tune in to learn why stories don’t write themselves and how telling yours can help people connect with you and want more of what you have to offer.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

What I have learned from 1,000+ podcast interviews about memorable storytellers.

How Rob Murgatroyd turned Florence stories into a thriving business.

The little neighborhood moment that made me want to be a better “day maker.”

Why your biggest accomplishments aren’t always your best stories.

The storytelling exercise Chris gave Found Trip guests to capture their best moments.

RESOURCES

DM me “VIP” on Instagram to apply for my VIP Podcast Experience

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci

Think your business idea has to be PERFECT before you start? In this episode, I sit down with entrepreneur, inventor, and Pilates expert Amy Jordan to talk about what it actually looks like to trust your ideas enough to bring them to life. Amy shares how she went from a career at Marvel to opening a Pilates studio as a side hustle, inventing her own equipment, earning multiple patents, and building businesses around the problems she saw people experiencing every day.

We get into why your best ideas often come from getting closer to the people you want to serve, how to stop letting competition distract you, and why execution matters so much more than having a polished first version. Amy also opens up about how movement helped her heal from childhood trauma and supported her through an incredibly difficult battle with cervical cancer. Get ready to trust yourself more, pay attention to the problems worth solving, and take the first step on the idea you can’t stop thinking about.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

00:00 Meet Amy Jordan, Creator and CEO of WundaCore.

02:30 How relationships can connect you to your next level.

04:00 The mindset shift that creates more freedom as an entrepreneur.

06:45 Knowing when your work no longer feels meaningful.

10:15 How a side hustle turned into Amy’s first Pilates studio.

12:00 The creative process behind turning a problem into a new invention.

14:15 How to stay in your lane when other people criticize your ideas.

18:30 Immersing yourself in a new industry before trying to build in it.

20:30 The value of hands-on experience when creating something people need.

25:45 How Amy turned a simple idea into a patented product.

29:00 The problem Amy set out to solve with her new home Pilates machine.

33:45 What to do when you hit a roadblock while building something new.

35:00 How movement can become a powerful tool for healing and self-care.

39:30 The mindset that helped Amy keep moving through a major health crisis.

42:45 How sharing your struggles can help other people feel less alone.

45:15 The reminder to listen to your body and get anything unusual checked.

47:30 Where to find Amy’s workouts and Pilates inventions.

RESOURCES

Shop WundaCore and use code LORI10 for $10 off your ring or blocks HERE

Watch Amy’s free YouTube workouts at Amy Jordan Official

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Amy: @amyjordanofficial

You could have the perfect offer and still get ignored. In this episode, I’m sharing the (no longer) secret weapon that will grab more attention and make you more money in your business. Storytelling is one of the most valuable skills you can build as an entrepreneur. I break down what I’m learning from studying great storytellers, how the right story can make people care about something they would normally scroll right past, and why this skill can make your ideas, offers, and brand more memorable. Plus, I share the unexpected way practicing storytelling is changing how I experience my own life. Get ready to communicate your ideas in a way people actually remember, and make what you’re selling matter to the people you want to reach.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

HIGHLIGHTS

How to make your ideas, offers, and expertise matter to the people you want to reach.

The skill that can help you sell more, even as your business and offers evolve.

How to turn ordinary experiences into memorable stories people actually want to hear.

What separates people with incredible expertise who get overlooked from the ones people can’t stop watching.

How to communicate your value in a way that makes people feel something instead of scrolling past.

The overlooked habit that can give you an endless supply of stories to use in your content and business.

How becoming a better storyteller can make your brand more memorable without needing a more exciting life.

The unexpected way storytelling can help you become more present and interested in your own life.

How to find meaningful stories in moments you normally wouldn’t think twice about.

Why paying closer attention to your everyday life can change both the way you communicate and the way you experience it.

RESOURCES

Get on the waitlist for the next Million Dollar Guest at milliondollarguest.com to learn how to tell stories on podcasts that connect to your offer, move people, and help monetize your podcast.

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci