Earn Your Happy

Think your business idea has to be PERFECT before you start? In this episode, I sit down with entrepreneur, inventor, and Pilates expert Amy Jordan to talk about what it actually looks like to trust your ideas enough to bring them to life. Amy shares how she went from a career at Marvel to opening a Pilates studio as a side hustle, inventing her own equipment, earning multiple patents, and building businesses around the problems she saw people experiencing every day.

We get into why your best ideas often come from getting closer to the people you want to serve, how to stop letting competition distract you, and why execution matters so much more than having a polished first version. Amy also opens up about how movement helped her heal from childhood trauma and supported her through an incredibly difficult battle with cervical cancer. Get ready to trust yourself more, pay attention to the problems worth solving, and take the first step on the idea you can’t stop thinking about.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

00:00 Meet Amy Jordan, Creator and CEO of WundaCore.

02:30 How relationships can connect you to your next level.

04:00 The mindset shift that creates more freedom as an entrepreneur.

06:45 Knowing when your work no longer feels meaningful.

10:15 How a side hustle turned into Amy’s first Pilates studio.

12:00 The creative process behind turning a problem into a new invention.

14:15 How to stay in your lane when other people criticize your ideas.

18:30 Immersing yourself in a new industry before trying to build in it.

20:30 The value of hands-on experience when creating something people need.

25:45 How Amy turned a simple idea into a patented product.

29:00 The problem Amy set out to solve with her new home Pilates machine.

33:45 What to do when you hit a roadblock while building something new.

35:00 How movement can become a powerful tool for healing and self-care.

39:30 The mindset that helped Amy keep moving through a major health crisis.

42:45 How sharing your struggles can help other people feel less alone.

45:15 The reminder to listen to your body and get anything unusual checked.

47:30 Where to find Amy’s workouts and Pilates inventions.

RESOURCES

Shop WundaCore and use code LORI10 for $10 off your ring or blocks HERE

Watch Amy’s free YouTube workouts at Amy Jordan Official

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Amy: @amyjordanofficial

You could have the perfect offer and still get ignored. In this episode, I’m sharing the (no longer) secret weapon that will grab more attention and make you more money in your business. Storytelling is one of the most valuable skills you can build as an entrepreneur. I break down what I’m learning from studying great storytellers, how the right story can make people care about something they would normally scroll right past, and why this skill can make your ideas, offers, and brand more memorable. Plus, I share the unexpected way practicing storytelling is changing how I experience my own life. Get ready to communicate your ideas in a way people actually remember, and make what you’re selling matter to the people you want to reach.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

HIGHLIGHTS

How to make your ideas, offers, and expertise matter to the people you want to reach.

The skill that can help you sell more, even as your business and offers evolve.

How to turn ordinary experiences into memorable stories people actually want to hear.

What separates people with incredible expertise who get overlooked from the ones people can’t stop watching.

How to communicate your value in a way that makes people feel something instead of scrolling past.

The overlooked habit that can give you an endless supply of stories to use in your content and business.

How becoming a better storyteller can make your brand more memorable without needing a more exciting life.

The unexpected way storytelling can help you become more present and interested in your own life.

How to find meaningful stories in moments you normally wouldn’t think twice about.

Why paying closer attention to your everyday life can change both the way you communicate and the way you experience it.

RESOURCES

Get on the waitlist for the next Million Dollar Guest at milliondollarguest.com to learn how to tell stories on podcasts that connect to your offer, move people, and help monetize your podcast.

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Do you have an idea that keeps coming back to you, but you’re still wondering if it’s worth pursuing? In this episode, I sit down with Siffat Haider, co-founder & co-CEO at Arrae. Siff shares how she went from researching health and wellness for herself to creating a supplement company with her husband, why she focused on building an incredible product before anything else, and how gifting, word of mouth, and community helped Arrae grow organically. We also talk about raising capital, choosing investors you actually want to partner with, building a team, tracking your marketing, and why focusing on profitability earlier matters. Get ready to take your idea seriously, start small, and build something you’re proud of.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order.

SmileSet - Listeners of our show get an additional 35% discount when they go to http://SMILESET.com/earn.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

00:00 Meet Siffat Haider, the Co-Founder & Co-CEO at Arrae.

06:15 What sparked your decision to start a podcast?

14:30 How to take action on an idea even when you don’t have experience or a network.

23:30 What does the 2 year journey to launch a supplement brand really look like?

30:00 How gifting and word of mouth can turn early customers into powerful advocates.

33:30 When is the right time to start hiring and delegating in your business?

40:30 The strategies that helped Arrae build a powerful email list.

47:45 How raising capital takes you away from daily business operations.

55:15 Why you should start tracking your marketing metrics earlier.

01:03:00 What should you do when an idea keeps “poking” at you?

RESOURCES

Listen to Siff’s “The Dream Bigger Podcast” HERE!

Get your Arrae products HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Siff: @siffhaider

How long have you been “working on” an idea that you could have already launched? In this episode, Chris and I talk about why your first launch doesn’t need to be perfect, it just needs to happen. We break down what we learned from launching Found Trip and Million Dollar Guest, why the first version is really about testing for product-market fit and getting feedback, and why you have to keep marketing even when you don’t get an immediate response. Tune in for a reminder to stop getting ready to get ready, put your idea out there, and let the feedback help you make it better.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order.

SmileSet - Listeners of our show get an additional 35% discount when they go to http://SMILESET.com/earn.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

What Chris learned from launching Found Trip before everything was perfect.

How I pushed through doubt while building Million Dollar Guest.

Why a few bad days don't mean your idea isn’t working.

How we sold the last Found Trip spot by turning up the marketing.

Why your first launch is really a test for product-market fit and feedback.

My reminder to stop getting ready and just get it out there.

RESOURCES

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci

What if your strongest, most confident, most successful years are still ahead of you? In this episode, I sit down with Alicia Erickson to completely flip the script on what life can look like in your 40s, 50s, and beyond. Alicia shares how she transformed her body, rebuilt her confidence, got sober, and stepped into an entirely new career that took off in her 50s. We talk about breaking the beliefs that tell you it’s too late, building habits that actually last, surrounding yourself with people who reinforce what’s possible, and having the courage to go after a new version of your life before you feel ready. If you need proof that you can become stronger, healthier, more confident, and create an entirely new chapter at any age, this conversation is for you.

Check out our Sponsors:

Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.

Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order.

SmileSet - Listeners of our show get an additional 35% discount when they go to http://SMILESET.com/earn.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

00:00 Why your 50s could be the beginning of your biggest chapter.

04:00 The lifelong relationship between movement, mental health, and confidence.

06:30 The 90-day experiment that changed Alicia’s relationship with alcohol.

08:00 Breaking the belief that your body has to decline as you age.

11:15 What Alicia learned after giving up alcohol for 90 days.

14:15 When getting “obsessed” with a new habit can actually help.

16:15 How to know when discipline has become too restrictive.

17:30 Going from portrait photographer to a brand-new career in her 50s.

23:45 How sharing her real story helped Alicia’s social media explode.

27:45 Breaking free from worrying about what other people think.

31:45 Why your mindset can make or break your transformation.

36:30 How to create a supportive environment when the people around you aren’t changing.

38:15 How your transformation can impact your entire family.

44:15 What happened when Alicia’s family started adopting healthier habits.

48:00 Building an entirely new business and career in her 50s.

50:45 Why you don’t need to feel ready before starting your next chapter.

RESOURCES

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Alicia: @aliciae

Follow me: @loriharder

Follow glōci: @getgloci