Beyond the Product

The Mindset Shift with Business Coach Josh Kasinskas
What separates a business owner from someone who simply created a job for themselves?
In this episode, Jason sits down with Chiasson Smoke's business coach, Josh Kasinskas, for an honest conversation about the mindset changes required to grow a small business. From working 120 hour weeks and almost going back to a day job, to building a company that can run without you being there every day, this episode dives into the lessons that helped transform Chiasson Smoke.
We talk about:
What a business coach actually does
The employee mindset versus the owner mindset
When it's time to hire your first employee
Why so many small businesses get stuck
The danger of trying to do everything yourself
Building systems and standard operating procedures
Creating a strong company culture
Hiring for attitude instead of just skill
Why sales and marketing are the lifeblood of a business
Learning to let go and trust your team
Whether you're a welder, contractor, mechanic, farmer, or anyone building a business from the ground up, this conversation is packed with real world experiences and practical advice that can help you take that next step.
If you've ever felt like you're working harder than ever but not moving forward, this episode is for you.
Subscribe for more conversations about entrepreneurship, manufacturing, leadership, and the journey of building something bigger than yourself.
#BeyondTheProduct #SmallBusiness #Entrepreneurship #BusinessGrowth #Leadership #MindsetShift #Manufacturing #Marketing #BusinessCoach #ChiassonSmoke

2025 was a blur for Jason and Miranda at Chiasson Smoke, but they're officially back behind the microphones. In Episode 11 of Beyond the Product, the crew sits down with Ryan Miller from PWI to talk about what it really takes to build and scale a fabrication business.
Ryan shares the story of growing PWI from a small family welding shop into a nationwide company with more than 200 employees. The conversation dives deep into leadership, sales, marketing, company culture, hiring A players, delegation, and the hard decisions that come with growth.
This episode is packed with valuable insight for welders, fabricators, small business owners, and entrepreneurs trying to build something bigger than themselves.
Topics include:
• Growing from a small welding shop into a national company
• Why sales and marketing matter more than most shop owners realize
• Hiring A players and building strong culture
• Learning to delegate and stop micromanaging
• The pressure of payroll, growth, and leadership
• Work life balance while building a business
• How PWI became a leader in cranes and manufacturing support systems
If you're trying to grow your business, lead a team, or learn from real conversations with people in the trenches, this episode is for you.
For more on PWI click here.

In this powerful episode, we sit down with our business coach, Josh Kasinskas from Buji ActionCOACH, to dive into a journey that many entrepreneurs face but few talk about — the transition from owning a job to owning a business.
We open up about:
The early grind and mindset traps of being your own boss

How we accidentally built a job instead of a scalable business

What a business coach really does (and why we didn't know we needed one)

The growing pains, breakthroughs, and real strategies we've learned along the way

If you're a builder, a dreamer, or stuck between hustle and burnout, this episode is for you.
RECOMMENDED BOOKS: "The E-Myth" by Michael Michalowicz, "Buy Back Your Time" by Dan Martell, "Leaders Eat Last" by Simon Sinek, "Start With Why" by Simon Simek, "Let Them Theory" by Mel Robbins, and "Profit First" by Mike Michalowicz

Taking Social Media to the Streets

In this special episode of Beyond the Product, we step outside the studio and head straight into the heart of the local business scene.
Hosts Jason and Miranda join the River Valley Networking Group in Prairie du Chien, where they deliver a powerful, real-world talk on leveraging social media for small business growth. Surrounded by local entrepreneurs, this episode is packed with raw, relatable insight, practical advice, and some behind-the-scenes community vibes.
Real businesses.
Real social strategies.
Real impact.
Whether you're a startup, side hustle, or seasoned business, this one's got gems you don't want to miss.

In this special episode, Jason and Miranda sit down with a very important guest — Abbey, the very first welder ever hired by Chiasson Smoke back in 2020 (or was it 2019? Time flies!).
Abbey shares her story of how she found her way into welding — a path driven by creativity, resilience, and the desire to provide for her family. From her early days in a male-dominated industry to becoming an essential part of the Chiasson Smoke journey, this episode is full of real talk, laughs, and a lot of heart.
🔍 In this episode, we talk about:
• How Abbey got into welding and why it wasn't your typical career path
• What it was like being the first ever hire at Chiasson Smoke
• Navigating a male-dominated trade as a woman
• The intersection of art, grit, and craftsmanship
• Reflections on growth — both personal and professional
Pull up a seat and get to know the people beyond the product.
New episodes every Wednesday