The Revenue Lounge

• Scaling Revenue Engines with Forecasting, Alignment and Intuition ft. Jeff Perry

  In this conversation, Jeff Perry discusses the importance of understanding sales forecasts through a more personal and relaxed approach. By using informal settings, such as having a beer, he encourages open dialogue about sales performance and gut feelings regarding future outcomes. This method aims to disarm salespeople and allow for honest reflections on their progress and the larger deals that could impact their forecasts.

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  32:10

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  32:10
• Aligning Leadership Around a Strategic Narrative ft. Andy Raskin

  In this episode of The Revenue Lounge, host Randy Likas interviews Andy Raskin, a consultant specializing in strategic narratives. Andy discusses the concept of the 'arrogant doctor' in sales pitches, the emotional connections that drive narratives, and the evolving nature of strategic storytelling in response to market changes.

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  45:48

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  45:48
• Diversifying GTM with Buying Groups, ABM, & Operational Excellence ft. Maria Thibodaux

  This episode explores the evolution of marketing strategies in the context of changing buyer behavior. They explore the role of MQLs, the importance of diversifying marketing strategies with ABX and buying groups, and the balance between brand building and demand capture.

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  33:17

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  33:17
• Scaling Global RevOps into a High-Velocity Engine ft. Jelle Berends

  This episode of The Revenue Lounge podcast discusses the intricacies of scaling revenue operations and GTM strategies with Jelle Berends, VP of Go-to-Market Strategy at Miro. The episode explores the importance of aligning operations, data, and execution in a high-velocity environment, the significance of customer-centric strategies, and the role of AI in enhancing operational efficiency.

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  34:07

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  34:07
• Building a Dynamic GTM Tech Stack: Foundations, Adoption, & Cross-Functional Alignment ft. Jamie Edwards

  This episode discusses the intricacies of building a go-to-market tech stack. Jamie Edwards explores the importance of integrating sales, marketing, and customer success operations, evaluating tools based on business objectives rather than popularity, and designing systems that promote adoption among sales teams.

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  42:52

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  42:52

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