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- Podcasting's Creator Gap, Spotify Wrapped for Advertisers, & MoreToday in the business of podcasting: findings from The Creators 2025, why Blue Wire Podcasts has focused athletes, Chartable has finally shut down, and Spotify Wrapped for Advertisers is here.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.--------8:46
- TikTok Launches Video Podcast, Digital Audio's Brand Lift in Ireland, & MoreToday in the business of podcasting: coverage of The Creators 2025, TikTok launches a video podcast tonight, and AudioXi looks at digital audio ad performance in a recent campaign. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.--------3:53
- New Podcast Creator Research, YouTube Enhances A/B Testing, & MoreToday in the business of podcasting: Sounds Profitable publishes The Creators study, Spotify Wrapped for Advertisers is here, why Blue Wire Podcasts favors athletes over influencer hosts, A/B testing for video titles has launched on YouTube, and The Washington Post is demoing an AI tool to generate "personal podcasts" recapping news. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.--------6:03
- Chartable Officially Closes, WPP Ad Growth Forecast, & MoreToday in the business of podcasting: Chartable formally shuts down, WPP raises their forecast for ad growth this year, and Tink Media publishes their annual Audio Delicacies list. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.--------4:44
- Apple Podcasts' Show of the Year, Talkhouse Appoints Laura Mayer, & MoreToday in the business of podcasting: Talkhouse signs Laura Mayer as Head of Podcasts, CRA members capture 33% of Australia's digital ad market, the six podcasts nominated for a Golden Globe next year, Apple Podcasts names their Show of the Year, and how startups are finding podcast advertising in a world where big brands are buying ads too. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.--------6:23
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About Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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