Liftoff with Keith: Conversations with Super Founders and Growth Experts sharing useful insights

In this episode, we sit down with Gal, Founder of Borenstein Group, to unpack what it really takes to be visible in an AI driven world.
Most founders still think visibility is about content or marketing channels. Gal takes a different view. He explains why visibility today is about building a system that AI can understand, trust and reference.
We talk about what he calls a “minimum viable visibility system” and why most companies get it wrong. Instead of trying to do everything, the focus should be on a few clear signals that help AI connect your brand to a specific problem.
The conversation covers:
Why most founders are invisible in AI search
The shift from traditional SEO to AI driven discovery
What a minimum viable visibility system looks like in practice
How founders can become the face of their category
Why clarity matters more than volume in content
If you are building a company and want to stay relevant as AI becomes the first place people go for answers, this episode will give you a simple way to think about visibility.
Connect with Gal Borenstein:
Website: https://www.borensteingroup.com/
LinkedIn: https://www.linkedin.com/in/galborensteinexecutiveprofile/
Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/
Subscribe for more founder insights and hit the bell for notifications!
Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one.
Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d
Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589
Substack: https://keithnewman.substack.com/
Newman Media Studios: https://newmanmediastudios.com/
LinkedIn: https://www.linkedin.com/company/liftoffwithkeith
TikTok: https://www.tiktok.com/@keithnewman74
For sponsorship inquiries, please contact: [email protected]#AIVisibility #FounderBranding #AEO #GEO #B2BMarketing #PersonalBranding #ContentStrategy #StartupGrowth #DigitalStrategy #AI

In this episode, Keith sat down with Ari Gootnick, Founder at Lume, to unpack one of the most overlooked challenges in entrepreneurship—founder performance and burnout.
Ari shares his personal journey from burnout and depression while working in a high-growth tech environment to building Lume, a performance lab designed to help founders operate at their peak—mentally, physically, and emotionally.They dive deep into:
Why founders underperform before burnout actually hits
The difference between motivation vs. capacity
How hustle culture may be hurting more than helping
Practical frameworks to improve decision-making, focus, and energy
The role of health optimization, coaching, and peer support in scaling sustainably
If you're a founder, operator, or leader navigating high pressure and fast growth, this conversation will challenge how you think about performance—and give you tools to sustain it.Connect with Ari Gootnick:
Website: https://www.join-lume.com/
LinkedIn: linkedin.com/in/arigoot
Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one.
Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d
Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589
Substack: https://keithnewman.substack.com/
Newman Media Studios: https://newmanmediastudios.com/
LinkedIn: https://www.linkedin.com/company/liftoffwithkeith
TikTok: https://www.tiktok.com/@keithnewman74
For sponsorship inquiries, please contact: [email protected]
#FounderBurnout #StartupFounders #EntrepreneurMindset #LeadershipDevelopment #HighPerformance #StartupLife #FounderJourney #BusinessGrowth #MentalFitness #HustleCulture

In this episode, Keith sat down with Jimi Gibson, Vice President of Brand Communication at Thrive Internet Marketing Agency, to unpack how visibility is changing in an AI-driven world.
Before working with CEOs and founders, Jimi spent years as a professional magician—learning how to capture attention, build curiosity, and create unforgettable moments. Today, he applies those same principles to help businesses stay visible in a world where AI is answering questions before users ever click.
We explore:
Why founder authority is becoming more powerful than traditional SEO
How zero-click searches are reshaping demand generation
The real reason many businesses are “disappearing” online
What AI actually looks for when deciding who to trust
A simple, practical framework to create content that stands out As search evolves from clicks to answers, visibility is no longer about ranking #1—it’s about being the voice AI trusts and surfaces.If you’re a founder, marketer, or business leader trying to stay relevant in 2026, this conversation will give you a completely new lens on content, brand, and growth.Connect with Jimi Gibson:
Website: https://thriveagency.com/
LinkedIn: linkedin.com/in/jimi-gibson
Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one.
Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d
Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589
Substack: https://keithnewman.substack.com/
Newman Media Studios: https://newmanmediastudios.com/
LinkedIn: https://www.linkedin.com/company/liftoffwithkeith
TikTok: https://www.tiktok.com/@keithnewman74
For sponsorship inquiries, please contact: [email protected]#AIMarketing #SEO #ContentStrategy #FounderBrand #DigitalMarketing #B2BMarketing #PersonalBranding #GrowthMarketing #MarketingStrategy

In this episode of Liftoff with Keith, we sit down with Anthony Blatner, Founder of Speedwork Social and a leading expert in LinkedIn B2B growth.
Anthony shares a practical crawl-walk-run framework for companies looking to turn LinkedIn into a scalable demand generation channel. From founder-led content and employee advocacy to high-performing Thought Leader Ads, he explains how modern B2B companies are building pipeline without relying on expensive or ineffective campaigns.
We also discuss why case-study driven content outperforms promotional messaging, how teams can activate their networks, and how startups can scale LinkedIn marketing without chasing trends.
If you're a startup founder, marketing leader, or B2B growth team, this episode breaks down how to turn LinkedIn into a predictable revenue engine.
Connect with Anthony Blatner:
Website: https://speedworksocial.com/
LinkedIn: https://www.linkedin.com/in/anthonyblatner
Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one.
Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d
Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589
Substack: https://keithnewman.substack.com/
Newman Media Studios: https://newmanmediastudios.com/
LinkedIn: https://www.linkedin.com/company/liftoffwithkeith
TikTok: https://www.tiktok.com/@keithnewman74
For sponsorship inquiries, please contact: [email protected]#B2BMarketing #LinkedInMarketing #DemandGeneration #StartupGrowth #SaaSMarketing #GrowthMarketing #FounderLedMarketing #DigitalMarketing #B2BStrategy #MarketingLeadership

In this special Liftoff Unicorn Conversation, Keith sits down with Henry Schuck, Founder & CEO of ZoomInfo, to explore the journey of building one of the most influential B2B data platforms in the world.
Henry shares the story behind founding ZoomInfo in 2007, scaling through multiple growth stages, navigating the company’s IPO during the COVID-19 pandemic, and how ZoomInfo is now adapting to the AI era.
This conversation dives into lessons for founders, entrepreneurs, and startup leaders on scaling a company, building a category-defining product, and staying ahead as technology continues to evolve.
If you want insight into how a company grows from startup to public SaaS leader, this episode delivers the playbook.
Connect with Henry Schuck:
Website: https://www.zoominfo.com/
LinkedIn: https://www.linkedin.com/in/hschuck
Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs.
Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/
Subscribe for more founder insights and hit the bell for notifications!
Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one.
Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d
Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589
Substack: https://keithnewman.substack.com/
Newman Media Studios: https://newmanmediastudios.com/
LinkedIn: https://www.linkedin.com/company/liftoffwithkeith
TikTok: https://www.tiktok.com/@keithnewman74
For sponsorship inquiries, please contact: [email protected]
#HenrySchuck #ZoomInfo #StartupJourney #SaaSLeadership #Entrepreneurship #FounderStories #AIinBusiness #StartupGrowth #TechLeadership #BusinessStrategy