The Longer Game

• Season 3 Episode 29: Meet People Where They Are, Even If They're On The Moon

  Brands don't sell products. They sell benefits. Protein bar company? It's not a meal. It's a consumer who wants to live a better healthier life. Selling soap? Nope, you don't sell soap. You're selling a clean home. Brands often focus on the product to their own detriment, not realizing one important thing; customers don't care about the sale. They just care about the purchase. Jaime Schwarz, Founder of Brand Therapy, goes deep with us on this episode of The Longer Game to enlighten brands on how to stop hyperventilating over KPIs and instead, be mission focused. Working from a mission focus means you know who you're tribe is and you're going after them, no matter what your role is at the company. Put down your broom, pour some whiskey, and get ready for takeoff.The Longer Game (@thelongergame) is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameJaime Schwarz is the founder of the discipline and consultancy, Brand Therapy. After an award winning dozen years in the ad industry he built brand therapy to help companies focus on product market fit using all the tools our modern world has at your disposal. To wit, he has the world's oldest NFT patent focused on brand authentication and commercialization in phygital and digital worlds, and has helped dozens of companies from personal brands to Fortune 500's adapt to the world and market of today and tomorrow. He is an adjunct at City College, lives in Hastings on Hudson, NY with his wife and two boys, and serves on the board of Wayfinders on the Hudson, and advisory board of XRSI.org. You can find them at...Website: https://brandtherapy.coach/Find them on LinkedIn: http://linkedin.com/in/jaimeschwarzFind them on Instagram: @jaime.schwarzFind them on Facebook: /jaimeschwarzMichael Maher, the host, would love to connect with you. Reach out to him at…Email: [email protected]: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

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• Season 3 Episode 28: You Have Contraints In Your Business, You Just Don't Know What They Are

  What do you do when you're bleeding cash as a business? Raise more money? Start letting people go? The real question is, do you even know you're bleeding money? Adam Callinan, Founder & CEO of Pentane, works with businesses each day to solve exactly these kind of financial problems. At BottleKeeper, a brand he started with his cousin that eventually sold to PE, Adam got really good at knowing his numbers and making the right decisions based on that knowledge. That's what lead to several million dollars in sales in the first 3 years with only 4 employees. The secret? Adam knew his Contribution Profit. Net Profit minus your Fixed Expenses gets you Contribution Profit and it's the key to knowing the revenue you need to generate, and at what cost to minimally hit break even. The problems occur when you don't know your numbers at all or you're unwilling to change things once you do know them. Grab a calculator and let's start cranking.The Longer Game (@thelongergame) is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameAdam Callinan is the founder of Pentane, an advanced version of the system he used to earn more than $60M in profitable revenue with just 4 employees and 0 investors at his prior eCommerce company. Adam previously co-founded BottleKeeper, a bootstrapped eCommerce brand that achieved $8m in revenue in just its third year, with 0 employees. BottleKeeper later appeared on Shark Tank and was acquired in 2021 by Wind Point Partners/RTIC Outdoors, marking Adam’s second exit. Adam lives in Montana, writes for INC, and hosts the Growth Mavericks podcast, in addition to being a husband, dad, and avid outdoorsman. You can find them at...Website: https://pentane.comFind them on LinkedIn: https://www.linkedin.com/in/adammcallinan/Find them on Instagram: https://www.instagram.com/adam_callinan/Find them on Facebook: /adam_callinanMichael Maher, the host, would love to connect with you. Reach out to him at…Email: [email protected]: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/

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• Season 3 Episode 27: Be Ballsy. Say It In One Word.

  K.I.S.S. may hurt Dwight Schrute's feelings every time Michael Scott says it but it's true. People are inundated with so much information, overwhelmed by the amount of choices they have, that everything is just becoming noise on top of noise. Brands right now are competing for head space and that ones that will win are the ones who can make their ad campaign work in one image. Dani Dufresne, CEO & Founder of The Aux Co, joins us on The Longer Game today to talk about why Influencers are finishing their flash in the pan, while trying desperately trying not to die. Influence for the sake of influence is on the way out. You have to bring more to the table as a brand, instead of buying 30 days of fame and visibility from someone else. Authenticity wins the day. Record this podcast onto a tape, pop it into your cassette deck, and press play. It's about to get good.The Longer Game (@thelongergame) is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is Dani Dufresne. Dani Dufresne is the badass secret agent behind some of the most jaw-dropping campaigns you’ve ever seen. As the founder of The Auxiliary Co., she’s the one brands call when they need to pull off high-stakes creative execution without the bloated budgets and red tape of traditional agencies.With an unmatched eye for innovative approaches, design, and flawless production, Dani doesn’t just manage a campaign; she makes it legendary. Whether assembling an A-list creative team, running a massive production on a shoestring budget, or stepping in to save a campaign from disaster, she delivers every time.Forget the outdated agency model. Dani’s way is more innovative, leaner, and faster. She’s here to help brands ditch the bureaucracy, hire the right people, and actually get sh*t done."You can find them at...Website: https://www.theauxiliaryco.com/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: [email protected]: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized, done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

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• Season 3 Episode 26: Through The Looking Glass Of Growth On Amazon

  Everyone says Amazon is the Wild Wild West. Back in 2012 it sure was. We've come a long way from then, however. In 2025 most categories are growing YOY, there are more competitors, Amazon is releasing incredible amounts of data, and everyone wants in on the fun. Things sure are heating up. Will Haire, Co-Founder of BellaVix, a marketplace agency, and one of Michael's peers, joins us on this episode of The Longer Game to talk shop and take cheap shots at each other.Want to know how much to spend on ads? Well, it depends. Think SEO is dead? Think again. Everything you thought you knew is the same and yet oh so different. If this doesn't make sense, just give it a listen! Put on your thinking cap and get ready to follow these fellas down the portal of the world of Amazon.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's name is Will Haire. Will Haire is the Founder and CEO of BellaVix, an agency helping brands grow on Amazon and Walmart. He has over a decade of experience in eCommerce, specializing in Amazon Advertising, Seller Central, and DSP. Based in North Carolina, Will is also the host of the Selling on Giants podcast, where he shares insights for marketplace operators.You can find them at...Website: https://www.bellavix.com/Find them on LinkedIn: https://www.linkedin.com/in/willhaire/Find them on Instagram: https://www.instagram.com/bellavixmarketplaceagency/Find them on Facebook: https://www.facebook.com/BellaVixMarketingMichael Maher, the host, would love to connect with you. Reach out to him at…Email: [email protected]: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

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• Season 3 Episode 25: Tools Aren't Solutions. They're Tools.

  Everything is moving so fast in today's retail landscape. New platforms, generations, technology, all colliding at once. It's easy to get caught up in the hype. When you do, you start making decisions for the short term instead of for the long term gain. You start implementing tech just to be first, instead of remembering your brand's why. Gen Z may be using ChatGPT over Google so you optimize for GEO (Generative AI Engine Optimization) but when models change and all that work is no longer relevant, now what? Optimize for the new model? James Connell, COO & CMO of Loulou Lollipop, a baby lifestyle brand, joins us on this episode of The Longer Game to shed light on why brands have to be building for inevitable change amidst the headwinds of technology advancements. His take on tech and AI advancements doesn't mean the business runs itself. It means he is able to digest his week, what was accomplished and action items, in a more efficient way, giving him brain power to focus on the big picture items, all while riding his bike. Put on your helmet, launch your AI notetaker, and get ready for an amazing ride through the life of a brand in 2025.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest's Name is James Connell. James is a highly creative entrepreneur who consults on digital innovation, customer experience transformation, e-commerce, and marketing with many consumer brands, prominent retailers, technology partners, and charitable organizations. He has spoken to audiences, press, and industry journals on three continents, co-authored a book on collaborative marketing, co-created a climate tech startup business in Singapore, and was named Canadian Marketer of the Year. Additionally, James helped bring success and numerous awards to the iconic Canadian brand Roots for over two decades. As their Chief eCommerce & Customer Experience Officer, he led digital commerce, marketing, creative services, branded experience, and non-traditional retail development. You can find them at...Website: http://jhconnell.comFind them on LinkedIn: https://www.linkedin.com/in/james-connell-cmo/Find them on Instagram: @jhconnellMichael Maher, the host, would love to connect with you. Reach out to him at…Email: [email protected]: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/

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